Carolyn Shelby
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Carolyn Shelby Email & Phone Number

SEO & Organic Growth Strategy | Principal SEO at Yoast | Speaker & Author at Yoast
Location: Greater Chicago Area, United States, United States 10 work roles 1 school
1 work email found @lafayette-online.com 6 phones found area 765, 312, and 213 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 6 phones

Work email h****@lafayette-online.com
Direct phone (765) ***-****
LinkedIn Profile matched
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Current company
Role
SEO & Organic Growth Strategy | Principal SEO at Yoast | Speaker & Author
Location
Greater Chicago Area, United States, United States

Who is Carolyn Shelby? Overview

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Quick answer

Carolyn Shelby is listed as SEO & Organic Growth Strategy | Principal SEO at Yoast | Speaker & Author at Yoast, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at lafayette-online.com, phone signal with area code 765, 312, 213, and a matched LinkedIn profile for Carolyn Shelby.

Carolyn Shelby previously worked as Principal SEO at Yoast and Managing Partner, Chief Strategist at Cshel Search Strategies. Carolyn Shelby holds Computer Information Systems, Political Science from Purdue University.

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Email format at Yoast

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*@lafayette-online.com
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AeroLeads found 1 current-domain work email signal for Carolyn Shelby. Compare company email patterns before reaching out.

Profile bio

About Carolyn Shelby

With more than two decades in Internet technologies and digital marketing, I began my career co-founding an ISP near Purdue in 1994. After a successful exit from the ISP, where I was deeply involved in systems administration and managing web hosting and dial-up internet services, I transitioned to providing organic SEO strategy and training to enterprise and publishing clients. My leadership in SEO at Tribune Publishing enhanced visibility for top news publications like the Chicago Tribune and Los Angeles Times, and I led SEO strategies at ESPN (domestic and international), tackling the unique challenges of the sports media landscape.Currently, as Principal SEO at Yoast, I play a key role in enhancing our SEO plugin and its add-ons. I consistently adapt our strategies to align with dynamic digital trends, focusing on delivering data-driven results and maintaining transparency to ensure we continually improve and meet the evolving needs of our users. I also co-host the "SEO Update by Yoast" podcast, where I share the latest in SEO news and strategies, furthering my commitment to educating and informing the SEO community.Additionally, I am available for consulting opportunities, leveraging my extensive experience to help businesses achieve their SEO and organic growth goals. Let's connect to discuss how I can support your company's digital strategy.What I Do:- Develop cutting-edge SEO strategies at Yoast, enhancing our plugin and its add-ons for optimal performance.- Oversee SEO for major media outlets, including ESPN, addressing the unique challenges in sports media and driving visibility in digital journalism.- Share expert insights and the latest trends at SEO conferences worldwide.- Drive business development by identifying growth opportunities, forging strategic partnerships, and expanding into new markets.Specializations:- Core SEO Skills: Enterprise SEO, Technical SEO, News SEO, WordPress Development.- Technical Proficiencies: Proficient in HTML, CSS, PHP, Network Architecture, and Information Architecture.- Business Development: Skilled in identifying and developing new business opportunities, enhancing client relationships, and expanding company reach.Let’s Connect!I am passionate about the transformative power of SEO and committed to guiding brands through this dynamic digital era. I’m always open to discuss trends, strategies, or collaborations.

Listed skills include Seo, Organic Search, Digital Marketing, Social Media Marketing, and 42 others.

Current workplace

Carolyn Shelby's current company

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Yoast
Yoast
SEO & Organic Growth Strategy | Principal SEO at Yoast | Speaker & Author
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10 roles

Carolyn Shelby work experience

A career timeline built from the work history available for this profile.

Principal Seo

Current

Wijchen, Gelderland, NL

Leads SEO initiatives for Yoast, enhancing site visibility and user engagement. Provides expert feedback and guidance to the product team to enhance Yoast's plugins, including the news and video add-ons, and to develop enterprise-level offerings. Acts as the public face of Yoast, representing the company at conferences, leading training sessions, and.

Aug 2023 - Present

Managing Partner, Chief Strategist

Current

Chicago, IL, US

Oversees the delivery of bespoke digital marketing solutions with a focus on achieving optimal web performance and substantial ROI for our diverse clientele. This role combines strategic leadership with a deep technical acumen, particularly in performing comprehensive technical audits to ensure the structural and SEO integrity of client websites.Key.

Oct 2006 - Present

Manager, Seo

Glendale, California, US

In this role, I was responsible for providing SEO guidance and audits for Disney’s high-profile sports and entertainment properties, including ESPN.com, StarWars.com, Marvel.com, and Movies.Disney.com. My primary focus was on enhancing the organic search presence and audience engagement across these platforms through strategic and technical SEO.

Oct 2018 - Apr 2022

Director, Seo

Chicago, Illinois, US

Led the SEO and digital strategy for Tronc’s portfolio of major news outlets, including the Chicago Tribune, Los Angeles Times, Baltimore Sun, and Sun-Sentinel. Focused on enhancing digital audience generation and web analytics capabilities across all platforms.Key Responsibilities:- Orchestrated the planning and execution of comprehensive SEO strategies.

Jul 2014 - Jul 2018

Director Of Seo/Digital Strategy, 435Digital

Chicago, Illinois, US

As Director of Digital Strategy at 435 Digital, a comprehensive digital marketing agency within Tribune Publishing, I led the agency's expansion and strategic direction, significantly enhancing its market position and service offerings.Key Responsibilities:- Spearheaded the development and implementation of robust digital marketing strategies across.

Jan 2012 - Jul 2014

Managing Partner

Lafayette, IN, US

As Managing Partner at Lafayette Online LLC, one of the first internet city guides, I led the platform to become a key local resource for news, events, and community information. Lafayette Online was recognized for its innovative approach to digital community engagement and local journalism.Key Responsibilities:- Pioneered and managed the development of.

May 1995 - Jan 2012

Manager, Web Experience

Chicago, IL, US

Led the digital transformation of United Way of Metropolitan Chicago by overseeing the complete rebuild of the organization’s website on the WordPress platform, enhancing functionality and staff usability.Key Responsibilities:- Spearheaded the redevelopment of the website in WordPress, significantly improving the site architecture to enhance user.

Aug 2009 - Aug 2010

Webmaster And Systems Administrator

Natural Cures, Inc

Spearheaded significant enhancements in web infrastructure and community engagement at Natural Cures, Inc., managing both the technical and user-experience facets of the company's web presence.Key Responsibilities:- Designed and implemented a dual-structure website featuring a public, searchable area alongside a members-only community space with a paywall.

Feb 2006 - Oct 2006

Webmaster And Systems Administrator

Oak Brook, IL, US

As the Webmaster and Systems Administrator for the American Society of Neuroradiology and its affiliated societies, I was responsible for overseeing all aspects of computer systems, websites, networking, and telecommunications, ensuring robust and secure IT operations.Key Responsibilities:- Managed the full spectrum of IT infrastructure, including website.

Jan 2000 - Feb 2005

Co-Founder And Operations Manager

Mdn Internet Services

As Co-Founder and Operations Manager at MDN Internet Services, I was instrumental in establishing and expanding a leading regional Internet Service Provider. I oversaw a range of critical functions from operational management to marketing and corporate communications.Key Responsibilities:- Developed and managed the corporate website, enhancing our digital.

Jan 1995 - Jan 1998
1 education record

Carolyn Shelby education

  • Purdue University
    Purdue University
    Political Science
FAQ

Frequently asked questions about Carolyn Shelby

Quick answers generated from the profile data available on this page.

What company does Carolyn Shelby work for?

Carolyn Shelby works for Yoast.

What is Carolyn Shelby's role at Yoast?

Carolyn Shelby is listed as SEO & Organic Growth Strategy | Principal SEO at Yoast | Speaker & Author at Yoast.

What is Carolyn Shelby's email address?

AeroLeads has found 1 work email signal at @lafayette-online.com for Carolyn Shelby at Yoast.

What is Carolyn Shelby's phone number?

AeroLeads has found 6 phone signal(s) with area code 765, 312, 213 for Carolyn Shelby at Yoast.

Where is Carolyn Shelby based?

Carolyn Shelby is based in Greater Chicago Area, United States, United States while working with Yoast.

What companies has Carolyn Shelby worked for?

Carolyn Shelby has worked for Yoast, Cshel Search Strategies, Disney Media & Entertainment Distribution, Tronc (Formerly Tribune Publishing), and Lafayette Online Llc.

How can I contact Carolyn Shelby?

You can use AeroLeads to view verified contact signals for Carolyn Shelby at Yoast, including work email, phone, and LinkedIn data when available.

What schools did Carolyn Shelby attend?

Carolyn Shelby holds Computer Information Systems, Political Science from Purdue University.

What skills is Carolyn Shelby known for?

Carolyn Shelby is listed with skills including Seo, Organic Search, Digital Marketing, Social Media Marketing, Wordpress, Sem, Web Analytics, and Google Analytics.

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