Leading Gafood Kft, Hungarian company

Representing company group in Hungary. Responsible for listing 3 major brands –muesli, muesli bars, baking ingredients- in hypermarket chains in Hungary, as TESCO, Auchan, METRO, Spar, CBA, also drugstores as Rossmann , DM and covering partners from traditional trade (wholesalers).- Prepare annual sales plan for key customers, including promotions in line with the yearly marketing strategy,- Actively participate in setting of annual sales targets per customer for respective business segments and products, - Lead annual negotiations,- Monitor and analyse sales performance and take action to ensure sales target delivery,- Ensure monthly sales forecasting per customer and actively cooperate with Customer service and Finance department on the control of orders and compliance with trade and payment terms,- Monitor and report all relevant market and competitive information in order to maintain comprehensive knowledge of the market which supports business decision

Responsible for developing long term business cooperation’s with major retailers in Hungary as METRO, Spar, C B A.Coordinate and control sales processes in TESCO CE - Hungary ,Slovakia ,Czech

Responsible for replicate the JML UK business model in Hungary establishing long term business relations with major retailers as Tesco, Auchan,Metro,Drugstores and DIY's.- Define and implement JML go-to-market strategy for all key strategic partners, identify new accounts, new business opportunities, - Ensure sales results to achieve market share and profitability goals,- Review market analyses to determine volume potential, price schedules and promotional discounts,Results:- Develop GE branding strategy and new type of POP materials- In 2014 reached the highest turnover in the CEE region

Responsible for driving Oral care category leadership at key retailers by providing objective category analysis and expertise aimed to drive category sales and profits.Championing the Category Management approach within the organisation and applying it externally working with key customers.- Provide tools required to define and deploy the 5P’s (assortment analysis, planograms, etc.) using Spacemen Professional program,- Provide feedback to Consumer Marketing and Category/Channel Marketing to enhance CP category and brand strategies,- Plan and monitor yearly SOM targets by category, - Lead development of Shopper Insights by Category and Customers to feed Cat Man processes,- Analyse Shopper Insights and market trends and translate them into commercial opportunities,Results:- Develop and implement a new market approach for OC category- CATMAN level 4- Develop and implement a unique OC category placements in Auchan Hypermarkets which resulted 25% sales increase for TB category.

Responsible for leading trade marketing strategy development to achieve defined brand business objectives ( Bosch Green, Bosch Garden,ACC,Skil,Dremel ).Identify, anticipate and create objectives oriented operational plans to execute brand strategies and achieve brand objectives on the market.Lead and follow up tailor made projects ( special promotions,developing POS materials).

CONEXT Kft. – Budapest,HUNGARY subsidiary of Fresh & Co. with the exclusive right to import and distribute NEXT 100% juices on the territory of Hungary.Responsible for developing and implementing new strategy in sales and marketing.Leader in listing negotiation with key retail members as Tesco,Cora,Metro,Auchan.Managing team of 13 people.