-Pricing of customized large scale B2B telecommunication projects (TCV >15 Mio. Eur) for international customers-Driving ‘price to win’ perspective within project team, applying value-based and market-based pricing in a cost-based corporate culture-Preparing detailed price offers based on technical solution, corporate and sales strategy, competition, as well as different market insights-Working in complex international project teams in German and English

-Leading the product portfolio and channel development from total category perspective, including pricing to drive sustainable top line revenue growth with the right balance between volume, net pricing and mix levels-Leading the Category, Pricing and Revenue team of 6 people-Developing pricing strategies for all sales channels-Creating promotional strategies and retail promotion guidelines-Providing strategic support to business cases-Gathering shopper and customer insight from market data, translating those insights into category driving programs and activities-Building commercial portfolio strategy and providing input in yearly business plan, planning of planograms-Conducting shopper research regarding price or category-Driving a cultural change in the organization regarding customer interactions by providing the sales teams with the required support and trainings

Brand management on Dove Skin Cleansing and Skin Care: Hungary & Adriatic countries.

- Shopper insights recommendations on country level marketing strategy based on seconder and primer market data; suggestions for product portfolio and pricing strategy (Hellenic portfolio: Coca-Cola, Fanta, Sprite, Kinley, Cappy, Nestea, Naturaqua, Burn, Monster, Powerade, Lavazza and spirits)- Assistance to yearly business plans of sales channels and Key Accounts implementing company business plan and market insights to product portfolio and store execution plan- Execution of quantitative and qualitative market research projects in terms of categories and channel/store execution - Suggestions to ad-hoc sales and marketing problems by synthesizing external commercial data and internal company data - Participation in long term business strategy creation- Analysing and assessing campaigns, promotions and market trends- Company level shopper insights and market trend presentations and trainings

- Support of sales and marketing activities by delivering synthetized up to date data from various BI tools and other resources from local market so to create a conscious targeting strategy to different Microsoft B2B campaigns (e.g. Office 365, Windows 8)- Building up an effective CRM system for small and medium sized companies and continuously working on database quality improvement based on insights of internal stakeholders involving sales input data into marketing activities (digital/phone campaigns, events) to assist sales targets in the end

- Working on the German FMCG market in German and English participating in different projects: market insight consultancy, database management and marketing analytics for Procter & Gamble products- Coordination of international teamwork delivering marketing insights for decision making platforms

- Marketing assistant, customer hunting/care and market research analyst tasks (Focus group, Exit interview and Blog research) - Preparation of marketing presentations in Hungarian and English- Participation in brain-storming sessions generating advertisement ideas and marketing solutions in creative focus groups

- Qualitative market research fieldwork preparation- Analysis of focus group sessions, in store/exit store interviews, eye camera tests