Promotes Department of Environmental Quality accomplishments by proactively generating positive news stories, creating communications content such as press releases, talking points, and social media within the Division of Coastal Management that highlights the work of the division. Responds promptly and accurately to media inquiries, serves as spokesperson for the division, develops appropriate messaging, and adheres to Associated Press style guidelines. Subject matter expert; fulfills public records requests in accordance with state law. Served as public information officer for the Division of Water Resources and the Division of Energy, Mineral and Land Resources 2018 - 2019.

Professional communicator who effectively promotes and enhances public relations and marketing programs; maintains active and positive relationships with businesses, non-profit organizations and the community; Works tirelessly at building effective relationships with clients, vendors, media professionals and team members•Wright One Enterprises – Serve as Regional Director, North Carolina for Maryland-based full service Administrative and Management Consulting Services Company providing company launch, website design (www.wrightoneenterprises.com) and social media development. •White Oak Foundation, Inc. – Help create campaign case for giving, financial goal, campaign timeframe, prospect list and donor recognition opportunities.•Boys & Girls Club of Greater Durham –Serve as ongoing public relations advisor to staff providing strategy. Annual fundraiser earned media increase for first time in organizational history.•Burn Boot Camp North Durham – Work with fitness franchise owner to acquire earned media for programs and philanthropic efforts in local community by writing news releases to increase awareness and memberships.

•Wrote and edited articles, advertising copy, and publications for internal and external audiences.•Contributed to website content and social media management.•Wrote and edited press materials, content for three university publications and speeches for university leaders, including the Chancellor, Provost and key faculty members.•Drafted an integrated marketing, public relations and communications plan.•Collaborated with external partners to build and strengthen community relationships, including an NCCU and GoTriangle partnership to introduce and increase the use of the student GoPass.•Leveraged long-term relationship with media outlets and represented the university’s interests to the media, working with the associate vice chancellor for University Relations and the media relations coordinator.

•Managed all internal and external communications.•Wrote and edited articles, advertising copy, and publications for internal and external audiences.•Created messaging, position statements and other communications based on the organizational objectives.•Collaborated with external PR firms to determine branding, positioning and media messages.•Collaborated with media to yield organizational coverage and promote the organizational brand.•Coordinated and managed sponsorships and sponsorship activation.•Handled media purchasing from all media outlets.•Raised brand awareness through consistent marketing efforts and campaign launches.•Wrote press materials and made presentations to media representatives.•Served as point of contact and organizational spokesperson for speaking engagements.•Leveraged technical resources to design and create campaign deliverables, including articles and marketing videos.•Completed quarterly forecasting and monthly financial reviews.

Marketing Manager 2005-2006•Devised marketing plans and direct marketing activity for The Herald-Sun products.•Identified target markets, wrote and presented proposals, monitored marketing campaigns and developed new strategies and ideas.•Worked closely with team members and other departments throughout the company for the creation, definition and implementation of The Herald-Sun’s marketing strategy and communications plan for both print and web.Marketing Specialist 2002-2005•Coordinated in-paper and online promotions by working with all divisions and managing promotion from conception to completion.•Responsible for complete coordination, planning and implementation of company scholarship awards program (The Front Page Awards).•Managed The Herald-Sun presence at all events and trade shows to promote company products and services.Executive Administrative Assistant 2000 - 2002•Provided diversified and confidential administrative support to Executive Office staff.•Supported the Vice President/Secretary/Director of Sales and Marketing with administrative duties and projects.•Provided administrative support to Marketing Director and assisted Marketing staff with special projects as needed.•Provided on-going project support and coverage for Executive Secretary during vacation, sick leave by assisting Publisher/CEO with correspondence, transcription as needed.