Butter is a creative studio specializing in the unexpected. Part of the 0.1% of creative agencies owned by women, we partner with game changers across industries, from startups to global brands. Through visuals, language, and interfaces, we shape how brands are perceived, driving business growth and powerful cultural impact.

Whether you're a sports enthusiast, a design aficionado, or simply curious about how-in-the-world sports and creativity are related, The Spread has got you covered. Join host Cari Sekendur, founder of the award-winning creative agency, Butter Studio, as she interviews sports-business leaders who are channeling creativity to make their mark in athletics.

Mentor to start-ups in the leAD Sports and Health Tech portfolio companies. leAD Sports & Health Tech Partners sources, funds, and drives growth of early-stage sports & health tech startups globally.

Full circle branding for clients largely in the restaurant, food and beverage, and hospitality industries.

Projects for Nike, Viacom, Samsung, Zalando, Burgers & Hip Hop and more across digital and traditional media.

Managed a team that handled interactions with 90+ brands per month in the fashion, food, art and vintage categories- including negotiation of inventory, shipping, packaging, marketing, use of the front and back end of the Fab site and fielding questions. Led cross-functional operational strategy projects working with stakeholders in Logistics, Merchandising, Customer Service, Production and Accounting, liaising frequently with Fab US.Devised and implemented processes to scale the Fab EU Account Management department from handling 8 flash-sales per day to over 26, in addition to growing on-stock product to 40% of the business. Guided team members and made final decisions to resolve issues surrounding relationship management with design partners, legal contracts, fulfillment, and supply-chain.

Launched between 20-40 new sales events each week across the Textiles and Menswear categories.Established best practices for executing designer sales during Fab’s infancy; worked cross-functionally with the Merchandising, Logistics, Marketing, Customer Support and Production teams.Managed relationships with Fab design partners and supported operational needs throughout campaigns.

Oversaw charitable donations and non-profit outreach.Coordinated event planning for the spring 2012 AppNexus ad-tech summit in San Francisco.Coordinated the editorial calendar and editing of the AppNexus Tech Blog.

Managed large-scale SEM campaigns across search and mobile platforms- Google, Bing, and MSN.Managed display advertising on Facebook and Twitter: developed creative strategy and optimization.Ran analyses for improved ROI on search and display advertising campaigns.Improved user experience of the Groupon Now website, Android, iPhone, and iPad apps through user testing.