Caroline Kirby Email & Phone Number

Austin, Texas, United States

Brand manager at Helms Workshop an independent, multidisciplinary creative agency specializing in branding and packaging design. · Communicate with internal and external teams, fostering collaboration and ensuring effective information flow.· Support the senior Brand Management team on larger projects by providing essential assistance and coordination.· Create project briefs and facilitate project kickoffs.· Facilitate meetings by taking notes, setting up check-ins, and organizing presentations for the team.· Update weekly status documents to track project progress and outline next steps.· Run project status meetings with designers to ensure alignment and progress tracking.· Maintain regular communication with clients, ensuring their needs are met and expectations are exceeded.· Utilize tools like Forecast and Harvest to manage project calendars, budgets, and resourcing efficiently.· Independently manage projects, ensuring clear communication of project needs and goals.· Oversee internal company initiatives such as events, trips, and fundraisers to ensure successful execution.Skills: Project Management · Brand Management · Brand Development · Account Management · Project Coordination · Client Services

Richmond, Virginia, United States

· Developed creative strategies for partners' digital assets, including ad copy and landing page copy.· Created and managed advanced paid advertising campaigns on Google Ads, LinkedIn, and Meta to maximize lead generation and ad spend ROI.· Recommended comprehensive digital marketing plans for 20+ partners to drive strategic growth.· Provided ongoing reporting, analysis, and ad optimization to ensure continued success.· Led and facilitated the early career onboarding session 'Building Relationships With Your Team' for new hires as a volunteer onboarding facilitator.Skills: Digital Marketing Strategy · Creative Development · Paid Advertising (Google Ads, LinkedIn, Meta) · Lead Generation · ROI Optimization · Comprehensive Marketing Planning

Richmond, Virginia, United States

· Assisted account managers with administrative tasks, meeting documentation, and client support.· Ensured accuracy of forms and legal documentation.· Streamlined contract renewal processes for enhanced efficiency.· Recorded and updated client data using Salesforce, Workfront, EPTrack, Confluence, and other internal databases.· Trained new team members to ensure seamless integration and performance.· Supported partner research, strategy, and client presentations.· Led and facilitated the early career onboarding session 'Building Relationships With Your Team' for new hires as a volunteer onboarding facilitator.Skills: Administrative Support · Client Relationship Management · Contract Renewal Processes · Data Management (Salesforce, Workfront, EPTrack, Confluence) · Team Training and Onboarding · Partner Research and Strategy · Presentation Skills

Remote

· Created engaging and tailored content for a range of local businesses, ensuring brand consistency and resonance.· Executed strategic social media plans on platforms like Facebook and Instagram to enhance online presence and audience engagement.· Managed digital accounts, overseeing daily operations, customer interactions, and analytics.· Curated and maintained web content for clients on platforms such as Squarespace, ensuring a seamless and user-friendly online experience.· Collaborated with luxury vehicle dealerships, boutique medical spas, healthcare facilities, and professional sports doctors to achieve marketing objectives.Skills: Content Creation · Social Media Strategy · Digital Account Management · Web Content Management (Squarespace) · Client Collaboration · Platform Expertise: Facebook, Instagram, Squarespace, Mailchimp