Catherine Sklar Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Canada

Toronto, Ontario, Canada

Led brand strategy across retail, institutional and retirement teams through ongoing governance practices, including close collaboration with global marketing teams and agency partners. Oversaw marketing operations, including supporting team's agile transformation. Led events strategy for retail product launches and supported national advisor events.

North America, Europe & Asia

Partnered with Global CMO to strategically accelerate the Manulife Investment Management brand globally; defined brand strategy, messaging and foundational elements. Led cross-functional teams across Asia, North America, Europe, Private Markets to deliver rebrand mandate.

North America, Europe & Asia

During Canada Lead brand assignment, took on an additional global leadership role that spanned two years. Led creative strategy and implementation of key deliverables through global collaboration with regional functions and agency partners. Created brand guidelines and global governance framework for top tier creative and brand protections.

Toronto, Canada Area

Led Canada-wide brand architecture transformation for retail & institutional businesses, in close partnership with US & Asia regions; included additional global creative strategy responsibilities.

Toronto, Canada Area

Led marketing programs across multiple business lines for Wealth Asset Management that drove Advisor perceptions and conversions. Led team that delivered a marketing program to support adoption of the digital customer portal, as well as introduced programs to digitize advisor and investor tools.

Toronto, Ontario

Board member and creator of marketing sub-committee. Led marketing and brand strategy, with a specific focus on social media tactics to drive awareness and consideration of this grassroots organization. During tenure, supported launch of a new ceramics program for newcomer adults through the Gardiner Museum. Contributed to strategic planning for obtaining.

Toronto, Ontario

Led a variety of marketing initiatives to support Retail Investments brand and product activations. Increased perception of the Brand with Advisors and consumers through the 'Investing. Do it different' integrated marketing campaign. Also, co-led the innovative ETF marketing campaign, that further elevated the Retail business. This campaign included a wide.

Toronto, Canada Area

Led a team of high performing individuals focused on the digitization of John Hancock's retirement participant experience. Created high quality, effective and relevant end-to-end solutions. Notably led a cross-functional, global behaviour change transformation program across Customer Care, Sales & IS teams from North America to Asia. Results included.

Toronto, Canada Area

Led the digital transformation of John Hancock’s customer enrolment experience to support a new mutual fund platform. Integrated new and legacy systems, as well as partnered closely with a variety of third party vendors. This multi-year initiative resulted in a highly tailored and seamless experience for customers and internal stakeholders. Also.

Toronto, Canada Area

Created and developed a wide variety of marketing and communications strategies across multiple external and internal channels. Led and developed the US adviser marketing strategy, which included developing specific programs and tools in partnership with sales leadership and adviser community (i.e., a multi-faceted practice management program and B2C.

Toronto, Canada Area

Developed and implemented custom communication strategies for internal and external clients, including Pepsico, Canadian Tire, Johnson Controls, and NCR. Evolved from graphic designer to a hybrid role that included direct collaboration with sales executives and external clients to develop comprehensive custom benefits solutions. Operated within a fee-for.

Toronto, Canada Area

Strategic brand consultant focused on creative execution of identity and print design. Worked predominantly with clients in the mental health sector.

Toronto, Canada Area

Awarded internship with production team that evolved into a graphic design role. Participated in internal brainstorming sessions, sketched design concepts, prepared art files for production and created detailed mock-ups for client presentations.

Foundation Studies & Fine Arts

Honours Bachelor Of Arts, Joint Specialist Program: Political Science & Sociology

Activities and Societies: Women's varsity lacrosse athlete, Men's varsity lacrosse manager, Intramural indoor lacrosse league and.

Education record