Craig Lawrence Email and Phone Number

Customer-centric leader at the largest private $10B U.S. telecommunications company, driving innovation and developing value propositions that boosted revenue, reduced churn, and improved customer satisfaction. Skilled at influencing cross-functional teams and securing buy-in, placing the customer at the center of strategies while maintaining profitability. Success built on strong relationships, matrix collaboration, and strategic partnerships.

Directed customer loyalty programs that delivered significant incremental revenue and reduced churn. Proficient in budget management, vendor relations, and operational optimization through data-driven insights and targeted execution.• Drove $200M+ in incremental revenue and reduced customer churn by 26% by leading the implementation of the award-winning Live It with Charter® customer loyalty program.• Surpassed loyalty program acquisition targets by 150%, securing 950,000 memberships. Managed a $7M budget and led a cross-functional team of creative, analytic, and fulfillment vendors to ensure program success.• Cut program operating costs by $2M through renegotiating agency contracts, optimizing workflows, and utilizing data-driven targeting strategies to optimize customer acquisition and migration investments.

Responsible for driving revenue growth and optimizing profitability through cross-channel marketing efforts. Skilled in managing high-performance teams, expanding product lines, and reducing operating costs.• Drove $50M in annual revenue growth for a national distance education company by executing comprehensive cross-channel marketing strategies, including online storefronts, web portals, direct mail, radio, TV campaigns, and affiliate partnerships, resulting in 20,000 monthly leads.• Increased brand profitability by 25% while enhancing customer engagement through product line expansion and cutting operating costs by 50% via process optimization and strategic vendor management.• Led a 10-person marketing team, including web and graphic designers, copywriters, search engine marketers, and coordinators. Owned agency and contractor relationships, ensuring execution of marketing initiatives.

Developed highly functional integrated marketing and operations strategies for small to midsized companies. Orchestrated company growth through integration of cross functional departments. Directed agency relationships and project management. Implemented ROI positive campaigns in the healthcare, military and legal fields. Managed two direct reports.