Chona Santander O'Galvin Email & Phone Number

Virginia Beach, Va, Us

Virginia Beach, Va

Conceptualize, develop and execute advanced creative solutions for highly complex marketing projects and campaigns to foster community awareness, drive participation, and generate revenue. Plan and direct creative content strategy for over 800 digital and print design projects across print, broadcast, digital and social media platforms annually. Created department brand standards. Remain responsible for brand creative across all campaigns. Lead development of diverse brand assets for high-profile undertakings, including promotion of seasonal rec center membership drives, retention efforts, athletic leagues, and childcare programs that include:>> Digital display advertising, web banners, email graphics, social media graphics, OTT streaming ads, art and video direction, TV graphics, as well as traditional newspaper advertising, direct mailers, large scale signage, t-shirt designs, flyers, posters, palm cards, rack cards, postcards, stickers, decals, and more.>> Manage workflow tasks and assignments of creative team, including full-time and contract graphic designers plus freelance photographers and videographers. Coordinate and oversee photo and video repository of 80,000+ assets.>> Serve as Communications Chair for City of Virginia Beach Inclusion & Diversity Council. Responsible for creating awareness, inspiration, and buy-in for equity, inclusion and diversity principles across the 5,000+ employee workforce. Developed logo and brand system, crafted written content and constructed UX design of intranet site.>> Designed high-profile logomark for City of Virginia Beach brand refresh as part of the organization’s 60th anniversary

Virginia Beach, Va

Designed and produced all marketing materials, including corporate literature, advertising signage, seminar invitiations, direct mail pieces and company forms. Composed copy and verbiage for all advertising (print, radio and television) and press releases. Maintained company website utilizing copywriting skills and web-editing knowledge.

Norfolk, Va

Composed full-length articles highlighting community events, people and programs for Landmark Communications publications including The Virginian-Pilot, VP Portsmouth Currents, VP Norfolk Compass, and Portfolio Weekly. Photographed subjects in relation to story. Weekly columnist for "Notable Neighbors" (September 1999-July 2001).