Carlos S.

Carlos S. Email and Phone Number

Sales & Marketing Executive| Founder of Executive Based Marketing (EBM) I Campaign & Brand Growth Innovator | Award Winning Author & Entrepreneur @ Radix
Carlos S.'s Location
Charlotte Metro, United States, United States
Carlos S.'s Contact Details

Carlos S. personal email

About Carlos S.

Hello and welcome to my LinkedIn profile! I am pioneering a new approach towards driving sales and revenue called Executive Based Marketing (EBM), which is focused on personalized campaigns designed to engage a set of target executives within a market. As opposed to ABM, EBM is based on marketing messages on the specific attributes and needs of individual Directors, VPs, SVPs, CXOs and Board Members - resulting in Higher Quality Leads in half the time and with real insights on the direct needs, accurate timing and budgets, and better understanding on roadblocks and solutions, leading to better cross and up selling opportunities. My approach is supplemented by over 20 years of experience developing and executing strategic operational and marketing initiatives that have had a direct impact on generating revenue and eliminating waste. My background as a journalist, combined with my experience as an executive, results in a unique set of skills that go well beyond your standard content creation, content distribution, social media, and analytics expert. I am passionate about storytelling and leveraging content to drive meaningful connections with customers in diverse sectors, including technology and cybersecurity, financial services, oil and gas, and healthcare.My Core Competencies: Lead and Demand Generation Marketing Communications Brand & Business Development Campaign Planning & Organization Customer Engagement Management  Web Development Integrated Marketing Strategy Agile Methodology & Procedures  Product Marketing Management  B2B & B2C Content Social Media Platforms Team Building & Leadership Customer Acquisition & RetentionI pride myself on my ability to drive brand awareness, increase customer engagement, and achieve tangible results through data-driven marketing approaches. If you're seeking a marketing management professional with a proven track record of success, I invite you to connect with me. Let's collaborate to develop and execute innovative marketing strategies that will propel your brand to new heights.

Carlos S.'s Current Company Details
Radix

Radix

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Sales & Marketing Executive| Founder of Executive Based Marketing (EBM) I Campaign & Brand Growth Innovator | Award Winning Author & Entrepreneur
Website:
radixeng.com
Employees:
1738
Carlos S. Work Experience Details
  • Radix
    Radix
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  • Edge Total Intelligence
    Sales And Marketing Executive
    Edge Total Intelligence 2021 - Present
    Arlington, Va, Us
    RevOps and Growth guru with deep roots in banking, healthcare, the federal space and beyond focused on selling edgeCore™ by EdgeTI, which centralizes access to information from any system, in real-time, amplifying automation and boosting productivity. I run the marketing efforts around connecting the dots between egdeCore's unparalleled capabilities as the first commercially proven Data Mesh platform.
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  • Kelvin Inc.
    Marketing Director
    Kelvin Inc. 2019 - 2021
    Houston, Texas, Us
    Lead and mentoring high-performing marketing team that crafted innovative and impactful demand gen, lead gen and product marketing strategies and materials. I am responsible for producing thought-leading marketing across various digital, print and social channels, including customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisements, and trade show/event materials. I am able to optimize customer reach, acquisition, and retention by strategizing and executing product marketing initiatives as well as integrating campaigns for new and existing products. I also establish competitive intelligence frameworks, conduct in-depth research, and deliver key insights that informed product requirements/positioning and strategic marketing initiatives.Key Accomplishments: Increased lead generation growth beyond target for FY2022 and FY2023 by orchestrating development of annual marketing plan and strategy. Spearheaded webinar, social media, and event management campaigns that resulted in prestigious industry recognition, including Frost & Sullivan's Global Solution of the Year Award and Forbes Technology Council membership for the CEO. Exceeded demand generation targets by skillfully managing campaigns, generating 8K+ prospects, 5K+ marketing qualified leads, and 1,500 sales qualified leads in single quarter - surpassing 21% of goals from 2022 plan. Achieved record-breaking 1.1M LinkedIn engagements and over 1 million impressions in 2022, significantly surpassing previous targets, and increased followers by over 165% - exceeding the 15% goal. Achieved remarkable 1200% increase in unique visitors to corporate site by securing over 200+ global media placements in TV, social media, and leading trade publications.
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  • Mufg
    Marketing Technology Program Vp
    Mufg 2016 - 2019
    Chiyoda-Ku, Tokyo, Jp
    In my former role, I actively oversaw communication and marketing efforts for business operations team, while delivering exceptional support to Chief Information Officer in executing strategic initiatives aimed at strengthening communication efforts with regulatory agencies. I was in charge of developing impactful cyber-awareness campaigns and driving issue management efforts across MUFG in collaboration with cybersecurity product marketing team. I also formulated and maintained content strategy focused on regulatory effectiveness, efficiency, and business transformation, while joining forces with corporate communications team. Key Accomplishments: Coordinated with risk and board of directors' staff to ensure business continuity during pandemic, while heading global reporting and communication efforts related to COVID-19 for Office of CIOO. Steered communications and marketing efforts for cybersecurity regulatory reporting by liaising with U.S. Securities and Exchange Commission (SEC). Achieved 352+ communications delivered to 116 countries within span of 2 years by engineering and executing comprehensive global communication efforts for Office of the CIOO. Provided expertise in communications and marketing as key member of regulatory team, while contributing to the completion of numerous Matters that Require Attention (MRAs) for Federal Reserve Bank of San Francisco and Office of Comptroller of the Currency (OCC).
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  • Compucom
    Product And Content Marketing Director
    Compucom 2014 - 2016
    Fort Mill, Sc, Us
    From the products we build to the materials, placement and promotion of those products, I led a team of exceptionally talented people that formulated the strategic messaging for all public-facing content for CompuCom. This included the products, services and content on compucom.com and https://smb.compucom.com.
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  • Tiaa
    Senior Director Product Marketing
    Tiaa 2012 - 2014
    New York, Ny, Us
    My portfolio specifically focuses on holistic, end-to-end content development that includes website development, marketing and communications for internal and external audiences.
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  • Bank Of America
    Vp, Senior Global Marketing
    Bank Of America 2007 - 2012
    Charlotte, Nc, Us
    Internal consultant with access to all lines of business with customer focused activities to produce singular approach for improving the customer experience. (Social Media, Mobility, New Branch Design, Video Teller, Behavior Analytics, Customer Wait Time technologies, Video Teleconferencing) Product manager for a host of services focused on implementing cutting-edge technologies to improve our focus on the customer. Security, flexible services, mobility, unobtrusive white-glove services. Chief of Staff, Resources Head responsible for over 7,000 employees and contractors. Main duty was overseeing the Merrill Lynch transition into Bank of America Global Infrastructure Operations (14,000 FTE).
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  • The Washington Post
    Senior Writer/Special To Gcn
    The Washington Post Feb 2000 - Jul 2007
    Washington, Dc, Us
    As staff writer, and later freelancer, I tested latest technologies and wrote articles based on lab results for the Washington Post-Newsweek organization. Wrote feature stories on emerging technologies, IT product reviews, technology trends, technology protocol development, and technology implementation for small, medium and large federal, state and local government enterprises.Established and maintained relationships with industry leaders, product managers, engineers and public relation specialists from various technology companies to discuss trends in technology and product development.Appointed panel member to develop Ideas Conference in Washington, DC, which showcases technologies for disabled workers within the federal government.
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Carlos S. Skills

Leadership Social Media Marketing Management Marketing Strategy Analytics Strategy Strategic Planning Marketing Process Improvement Email Marketing Crm Project Management Business Process Improvement Digital Marketing Public Relations Business Development Marketing Communications Product Management Analysis Social Media Cross Functional Team Leadership Business Strategy Team Leadership Strategic Partnerships Social Networking Customer Satisfaction Integrated Marketing Product Development Customer Experience Start Ups Program Management Marketing Management Direct Marketing Consulting Data Analysis Budgets Competitive Analysis Lead Generation Six Sigma Leadership Development Market Research Technical Writing Team Building Account Management Emerging Technologies Mobile Technology Technology Integration Radio Advertising Recruitment Advertising Change Management

Carlos S. Education Details

  • Rice University
    Rice University
    Marketing
  • University Of Maryland
    University Of Maryland
    Bachelor Of Arts - Ba

Frequently Asked Questions about Carlos S.

What company does Carlos S. work for?

Carlos S. works for Radix

What is Carlos S.'s role at the current company?

Carlos S.'s current role is Sales & Marketing Executive| Founder of Executive Based Marketing (EBM) I Campaign & Brand Growth Innovator | Award Winning Author & Entrepreneur.

What is Carlos S.'s email address?

Carlos S.'s email address is cs****@****mufg.jp

What schools did Carlos S. attend?

Carlos S. attended Rice University, University Of Maryland.

What are some of Carlos S.'s interests?

Carlos S. has interest in Civil Rights And Social Action, Education, Politics, Economic Empowerment.

What skills is Carlos S. known for?

Carlos S. has skills like Leadership, Social Media Marketing, Management, Marketing Strategy, Analytics, Strategy, Strategic Planning, Marketing, Process Improvement, Email Marketing, Crm, Project Management.

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