Lead Designer
Current• Spearheaded and managed comprehensive marketing and design initiatives, spanning a diverse range of deliverables including sales collateral, product catalogs, advertisements, website assets, and social media content.• Collaborations with off-site freelancers, photographers, web developers, and marketing agencies to augment internal capabilities, fostering effective communication and timely delivery of assets and information.• Designed and implemented project workflows, timelines, and task lists utilizing platforms like Monday and Robohead, optimizing team productivity and minimizing project scope creep.• Developed user-friendly step-by-step guides and presentations, facilitating company-wide training on project management platforms, resulting in streamlined processes and improved documentation.• Collaborated closely with marketing and sales teams to conceptualize and create direct-to-consumer products, contributing to the successful launch of initiatives such as Prang® Mobile Classroom. Produced assembly manuals, social media assets, and collaborated with external stakeholders to ensure alignment with brand guidelines.