Christopher Sowers Email & Phone Number

- Lead cross-functional teams in personalizing web experiences and optimizing merchandising through A/B testing, leveraging tools like Adobe Target, Content Square and Customer Surveys.- Develop and manage promotional calendars (executing over 100 campaigns per year), ensuring alignment across channels and with business objectives.- Drive e-commerce performance through data-driven strategies, enhancing customer engagement and conversion rates.- Foster collaboration across marketing, creative, and digital teams to deliver cohesive, targeted messaging.

Miami, Florida, United States

- Led revenue optimization projects, including increasing Load Factor through the Couch Bed project and launching initiatives like Royal Up to enhance revenue growth. - Supported the roll-out of innovative pricing strategies, such as non-refundable booking options and high-value suite retention initiatives, resulting in incremental revenue growth and improved retention. - Collaborated with cross-functional teams in marketing, commercial, and sales to ensure promotional strategies were aligned with overall business objectives and effectively communicated to all stakeholders.

Miami, Florida, United States

- Consistently exceeded sales targets, setting records for total sales revenue and high-value bookings as a Sales Agent. - Promoted to Sales Coach, where I led a team of 15 sales agents, conducted performance reviews, and implemented personalized coaching plans that boosted individual and team performance. - Recognized for excellence in leadership and team development, receiving the Celebrity Cruises Coach of the Year award in 2015 and the Captain’s Award. - Cultivated a positive and high-energy team culture, fostering growth and development while driving performance improvements.

Miami, Florida

New York Dma

• Oversee 36+ franchise owned restaurants in the NY DMA• Work directly with restaurant teams and franchise operators to grow sales and profits by improving the daily execution of operations• Perform in-restaurant evaluations, including the review of financial indicators, Guest Relations Overall Satisfaction Reports as well as provide comprehensive coaching that drives improved and sustainable business results• Develop action plans that improve teams ability to deliver the best quality of food and service in a clean and inviting restaurant• Train Restaurant Managers to optimize restaurant sales by addressing guest feedback, food safety, operational audits and create sales projections through analyzing company reporting tools and current/ past sales trends

Miami/Fort Lauderdale Area

• Challenged with an intensive hands-on opportunity to run a successful BURGER KING® restaurant, from the ground up. • Mastered the day-to-day aspects of BK restaurants and implemented new operational ideas and techniques that boosted sales by 3% • Improved overall satisfaction and 3 major KPI’s (cleanliness, friendliness, and speed of service) by 7%

• Worked closely with sales team and assisted with planning, goal setting and achieving activity goals• Developed expertise in customer service and satisfaction, collecting and distilling data, and assisting with product and business strategies• Participated in customer-focused events• Prepared agent presentations to facilitate use of social media sites such as Facebook and Twitter• Assisted outside sales team with planning in blitzes and face-to-face sales calls to agents• Gathered market and customer information

• Coordinated and promoted special events, such as Accent Alternative Art Space and Battle of the Bands• Prepared client presentations for companies and organizations such as Dunkin Donuts, Farmers Insurance, Navy and Coventry Healthcare• Conducted market research to support development of strategic recommendations, compiling and analyzing data from various secondary research sources• Handled media invoicing, and developed competitive analyses for existing clients

Bachelor'S Degree, Marketing And Finance, Graduate

Activities and Societies: FSU Study abroad program, Valencia (2011) Pi Kappa Phi (2009)

Education record