Chris Spellman Email & Phone Number

New York, NY, US

New York, NY, US

New York, New York, US

• Run demand generation and marketing operations for several cybersecurity companies.
• Miscreants is a creative and marketing agency helping cybersecurity companies build memorable brands and product experiences.

• CLIENT HIGHLIGHTSInsurePro
• Owned demand generation strategy and execution for InsurTech tool.
• Increased ROAS (Return on Ad Spend) by 46% in less than 8 weeks through analysis and reallocation of budget/strategy.Rex
• Owned organic social media content strategy and execution.
• Drove a 588% increase in qualified leads in 10 weeks through an owned social media strategy.
• Owned strategy and execution of monthly email newsletter and weekly thought leadership recap email campaigns.

Co-author of The Shadows of Freedom Series, a series of dystopian novels: IN THE SHADOWS OF FREEDOM, A NATION OF TYRANTS, and AS STRONG AS DEATH.A NATION OF TYRANTS won 1st Place in the 2023 CMA Book Awards for Self-Published FictionSpellmanBooks.com

Orange County, CA, US

A fast-growing community of over 6,000 Marketing Operations Professionals.

Burlington, VT, US

Because no one goes to school for B2B Marketing.

Newark, New Jersey, US

• Owned the demand generation strategy and execution at SPHERE, a venture-backed cybersecurity software company, creating and capturing demand to support sales goals and maximize the sales team’s effectiveness:
• Owned the implementation and day-to-day execution of Metadata, LinkedIn Ads, Google Ads, and other tools.
• Built demand generation engine from the ground up, with strategies and tactics focused on paid/owned social, paid search, virtual events, and email.
• Created & ran a series of live, virtual events, working directly with SMEs and distributing the content widely after the events.
• Crafted LinkedIn Thought Leader ads, working directly with the CEO to generate high-value video content and social post copy.
• Exceeded SQL (Sales Qualified Lead) goals in each of the first two quarters with the organization

Columbia, MD, US

• Owned the demand gen and RevOps/marketing operations strategy and execution at SCYTHE, a venture-backed cybersecurity start-up, creating and capturing demand to support sales goals and maximize the sales team’s efforts:
• Led demand generation/marketing as the sole full-time marketer (for most of the time), with strategies focused on paid/owned social, paid search, email, and virtual events.
• Served as the company's first HubSpot Admin for the MAP, CRM, CMS, and Service Hub, building and managing these systems from the ground up.
• Owned the implementation/day-to-day execution of Chili Piper, Metadata, HockeyStack, and other marketing tools.
• Brought marketing’s contribution to 61% during the first three months, exceeding Marketing-Sourced Pipeline (%) goal.
• Brought Marketing-Sourced Pipeline (%) to 72% (exceeding goal by 118%) by the end of the first 12 months.

New York, NY, US

• Managed B2B marketing strategy and demand generation efforts for a VC-backed, information security company, a pioneer and leading provider of hands-on infosec courses and certifications.
• Managed day-to-day technical implementations & integrations, process improvement) of OffSec’s marketing operations stack, particularly HubSpot (MAP) & Salesforce (CRM).
• Owned email marketing channel, from content creation to list management to optimization
• Oversaw and drove B2B demand generation efforts, including podcasts, paid social, webinars, email marketing, and other tactics/campaigns.
• Reported, analyzed, and owned revenue-driven KPIs.
• Oversaw all paid social advertising, driving strategy and managing execution.

New York, NY, US

• Select accomplishments at OffSec:
• Increased Sales Qualified Opportunities 159% year-over-year, also exceeding very ambitious revenue goals.
• Built robust email marketing strategy and program from the ground up, routinely seeing open rates 175% above the industry average and click rates 350% above average.
• Built and launched a chatbot (a first for OffSec), which automatically books meetings for reps based on complex lead assignment rules.

New York, NY, US

• Overview
• Managed marketing operations for a infosec (information security) training pioneer
• Established, managed, and drove the vision for OffSec's marketing technology stack, marketing/business intelligence, and conversion optimization programMarketing Operations and Conversion Rate Optimization
• Managed (day-to-day, technical implementations and integrations, process improvement) of martech stack, particularly marketing automation platform (HubSpot)
• Owned email marketing channel, from content creation to list management to optimization
• Analyzed systems, processes, and content; recommending improvements for the customer journey on both the website and the D2C sales funnel

East Greenbush, New York, US

• Directed the strategy, execution, and optimization of marketing campaigns for a prominent cybersecurity org.
• Owned and served as admin of HubSpot (MAP), building the system from scratch in conjunction with Salesforce (CRM).
• Developed and optimized email marketing strategies and execution.
• Created and maintained robust tracking, data analysis, and reporting, using Salesforce, HubSpot, Google Analytics and other tools, enabling the org to see revenue sources clearly.
• In 12 months, drove 21% more Sales Qualified Opportunities, while increasing close rate 188%.

East Greenbush, New York, US

• Guided the development and owned the execution of marketing campaigns for an environmental tech company (part of a Fortune 500), including paid and owned social, email, webinars, SEO, PPC, PR, and marketing operations.
• Exceeded lead targets consistently, overdriving MQLs by 59% versus goal within 6 months and yielding 116% more SQLs than targeted.
• Monitored the ongoing success of marketing activities consistently (using Domo and other tools), based on clear metrics, making adjustments to optimize results.

Troy, NY, US

• Managed the strategy, execution, and optimization of marketing campaigns for a cloud computing software start-up, backed by $32M in Venture Capital and utilized by major enterprises such as JPMorgan Chase, McKesson.
• Conducted CRO (conversion rate optimization) on existing marketing campaigns, collateral, and processes, including the corporate website, landing pages, emails, whitepapers, blog posts, social media, and microsites.
• Conducted initial and ongoing SEO on company website and launched / managed Google Ads and LinkedIn ad campaigns.
• Conducted ongoing analysis, reporting, & adjustments for marketing campaigns, utilizing Google Analytics, Google Ads, LinkedIn Ads, Optimizely, Moz, CrazyEgg, Hotjar, Salesforce, and other tools.

• Overview:
• Managed the strategy, execution, and analysis of digital marketing campaigns for an award-winning marketing agency.Digital Marketing:
• Oversaw, project managed, and implemented digital marketing strategies for clients—including SEO, content marketing, Pay-Per-Click (PPC) advertising, landing pages, and email marketing.
• Conducted keyword research and On-Site SEO, created landing pages, built & managed PPC campaigns, and directed ongoing content marketing campaigns.
• Optimized for conversions existing marketing campaigns and processes, including agency and client websites, landing pages, emails, and templates (Conversion Rate Optimization).
• Recruited and managed SEO, PPC, content marketing, and email marketing freelancers and interns.Analytics:

Horseheads, New York, US

• Created and managed marketing / communications strategies for a mid-sized Business Intelligence (BI) software company.
• Helped drive the creation and marketing of a new B2B website (SalientHHS.com), handling original content development, email campaigns, Social Media & Search Engine Marketing, and HTML coding, tripling all.
• Created and managed Pay-Per-Click (PPC) campaigns, while developing and deploying ongoing email marketing, social media, SEO, & content marketing campaigns.
• Optimized for conversions existing marketing campaigns, collateral, and processes, including the corporate website, landing pages, emails, and templates (Conversion Rate Optimization).
• Conducted ongoing analysis and adjustments of digital campaigns, utilizing Google Analytics, Google AdWords, MailChimp, & other tools.

Bachelor Of Arts (B.A.), Philosophy (With 10 Business Courses)

Additional Master’S Coursework, Sociology