Customer Experience Designer
Designed and moderated interviews with a cross-sectional sample of customers and coordinated scheduling to include key stakeholders as observers to facilitate change management and incorporate their insights in later analyses.Synthesized data from interviews, surveys, and business metrics to define the customer journey and identify moments of truth in that journey, creating an end-to-end visual journey map to democratize findings across the organization.Directed cross-work stream ideation by organizing a full-day workshop, generating a set of actionable concepts to enhance the customer experience and lead to improved business outcomes such as reducing churn and call volumes.Secured executive engagement and sponsorship for multiple experience enhancement initiatives by effectively communicating research findings, mapping outcomes, and the impact of moments of truth on business metrics.Optimized communication of service disruption events by designing a multi-channel communication strategy leveraging existing processes and addressing internal reporting gaps.Realigned approached to chronic issues with customer needs by escalating repeat issues sooner, removing redundant experiences, improving internal visibility, and better orchestrating involvement of partners.