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Experienced Global C-Level Sales and Marketing Executive with over 30 years experience. Led two companies to a successful acquisition.I've been helping innovative companies (from Start-Ups to a Fortune 100) grow their revenue through traditional sales channels (direct and indirect) and brought on the digital transformation to match how our clients buy. Consistently exceeding revenue targets year after year.The key is to have your Field/Inside/Digital all working together to get your clients (and prospective clients) such an amazing experience they have no other choice but to buy from you.The other half of the sales equation is building a team that wants to win and have passion for the company's mission. People are, and always will be, my number one priority. I believe it starts with hiring the right people followed by having direct, honest, and real time feedback with them. Coaching and mentoring not only makes our people better but it makes us better.When not working, I love watching my daughters doing what they love—riding horses competitively. My wife thinks I'm a pretty good chef and I believe taking care of your body helps take care of the mind.
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Chief Revenue Officer (Cro)People2.0 Nov 2023 - PresentKing Of Prussia, Pennsylvania, Us -
Chief Sales Officer (Cso)Eloomi Apr 2023 - Nov 2023Copenhagen, Hovedstaden, DkAcquired by Dayforce -
Chief Revenue Officer (Cro)Woocommerce Jun 2021 - Apr 2023San Francisco, Ca, California, UsWooCommerce is an open-source, customizable e-commerce platform for entrepreneurs worldwide. WooCommerce is built on WordPress, the software powering more than 42% of the web.- Scaled the first direct sales team in company's 10-year history, hiring associates in multiple roles over 6 months.- Implemented all Revenue Operations and Enablement for entire organization.- Building out an enterprise-wide demand generation program that increased lead volume and higher valued customers.- Leading all aspects of the company’s go-to-market approach including channel partner relationships, account management processes & procedures, and overall sales operations efficiency. -
Chief Revenue Officer (Cro)Taxjar | A Stripe Company Jan 2021 - Jun 2021Boston, Ma, UsAcquired by StripeTaxJar is a sales tax compliance platform that helps ecommerce and SaaS businesses get ahead of compliance and stay ahead of the curve. Built on the cloud and with an eye towards automation, TaxJar provides a best-in-class customer experience from product to person.Responsible for growing all revenue within the company to double growth year over year.Building out a team of Account Executives, Account Managers, Sales Development Reps, and Sales Operations/Enablement.Creating a Channel team and strategy focused on commerce, ERP, and TaxAdvisors.Putting metrics and processes in place to build a scalable growth model. -
General Manager And Division Vice President, Adp MarketplaceAdp Jun 2017 - Jan 2021Roseland, New Jersey, UsRunning all aspects for this new Venture within ADP. As the world of work changes, companies are increasingly seeking innovative solutions to meet the evolving needs of their employee base and their businesses. • Achieved 36x Growth in Sales and 64x Revenue in 3 years• Annual Recurring Revenue from New Sales from $1M to $36M (forecasted FY21 $54M)• Annual Recurring Revenue totals from $700k to $64M (forecasted FY21 $92M)• Grew our valued partners from 120 to 500 including World Class Partners, • Apple, Microsoft, Slack, Facebook, and Intuit to our Eco-System• Created a Global Digital "Channel" for ADP and successfully digitally enabled sales of ADP products• Built a World Class Platform allowing for easy to consume API's with world class security and consent* Named to Constellation Research Top 150 Business Transformation Leaders - 2020* Presidents Club - Strategic Leader Award 2018, 2019, 2020* HR Executive - Winner Top HR Product* HR Tech Conference - Awesome New Product -
Division Vice President Major Accounts - WestAdp Jul 2012 - Jun 2017Roseland, New Jersey, Us• Led an award-winning sales team of over 260 AE's driving B2B sales growth• Launched a company-wide initiative to verticalize and specialize all field sales roles• Compounded Annual Growth Rate of 48% in five years ($32m to $76m without adding HC)• Decreased turnover from 22% to 9%*Board of Directors Winner - 2017*President's Club Winner - 2013, 2014, 2015, 2016, 2017*SuperStarts Winner- 2013, 2014, 2015, 2016, 2017*Turnover at all time low of 9.2%*Record Highs in Sales- $76m*Record Lows in Net Sales Expense -
Vice President Major Accounts - Bay AreaAdp Jul 2005 - Jun 2012Roseland, New Jersey, Us• Led a Direct and In-Direct sales of 36 sales reps and 4 Sales Leader • providing sales in California, including the top sales region• Double Digit Growth year over year• Less than 10% turnover year over year• Piloted and implemented first Inside / Field Relationship selling at ADP*President's Club - 2006, 2007, 2008, 2010, 2011, 2012*Double Digit Growth year over year*Less than 10% turnover year over year -
Divisional Training ManagerAdp Jul 2003 - Jun 2005Roseland, New Jersey, UsEducated and Impacted Sales with a focus on driving growth. -
Sales ExecutiveAdp Sep 2001 - Jun 2003Roseland, New Jersey, Us -
Us Sales DirectorEmblaze Systems Jan 1998 - Jan 2000U.S.-Start up branch of Israeli software company that developed video delivery over wireless and fixed IP networks.Director, Sales• Started a U.S. sales organization from scratch• Recruited and trained 14 inside and outside sales associates• Managed expenses, operation budget, sales and marketing staff of 22, Field service Engineering staff, and Sales System Engineering staff• Directed Marketing and Sales Operations which generated $2 million in sales the first year• Grew the business 30% year over year with sales in our final year of $3.4 million• Established 26 new partnerships for Live Webcasts with syndication and sponsorship sales models.• Grew OEM business 50% year over year
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National Account Manager, Business Development ManagerComputer Associates Feb 1996 - Jan 1998San Jose, California, UsCA, Inc. (NYSE: CA), one of the world's leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results. National Account Manager (1997-1998)• 1996 and 1997 President’s Club Member• Ranked within Top 5% in corporation in personal sales, as Sales representative • Worked with Enterprise size accounts with an average sale of $300,000• Sold full range of products from IT infrastructure to desktop management• Primary customer relationship owner, responsible for developing and executing on a strategic sales plan. • Owned and coordinated all aspects of account activities, across all CA brands, maintaining a keen understanding of customer’s business & strategy.AntiVirus Software Business Development Manager (1996-1997)• Turned around chronically underachieving product to high growth operations and #2 antivirus product• Worked with U.S. sales organization to help close competitive enterprise antivirus deals• Wrote a business plan to provide existing products to new channels• Held a position on the E.V.P. of sales lead-team to help determine corporate objectives. -
Senior Buyer, International LeadMerisel Jan 1994 - Jan 1996UsLeading distributor of IT products, who had more than 90,000 customers in over 20 countries.Senior Buyer• Managed inventory of $12 million and sales of $40 million• Developed and Implemented product strategy for Software Vendor accounts such as IBM/Lotus, Claris, Visio, Macromedia, and Autodesk to increase profitability and sales• Maximized Back End Margin including negotiations of rebates, terms, and cost savings• Developed and facilitated profitable partnerships and strategic management of the vendor relationship• Acted as a resource to the sales department as a vendor expert• Recommend new opportunities for incremental sale. • Provided input on promotions, product launches, and suggestive selling. • Responsible for managing purchase discounts and behind the line monies (BTL), automated cost over-rides (ACOP), vendor rebate funds (VRF) and rebate collections • Determined parameters for inventory stocking strategy, return of product, forecasting, payment decisions, Excess & Obsolete inventory management and priority
Craig Cohen Skills
Craig Cohen Education Details
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California State University, NorthridgeBusiness Education -
Fairfax High School
Frequently Asked Questions about Craig Cohen
What company does Craig Cohen work for?
Craig Cohen works for People2.0
What is Craig Cohen's role at the current company?
Craig Cohen's current role is Chief Revenue Officer - People 2.0.
What is Craig Cohen's email address?
Craig Cohen's email address is cc****@****ast.net
What is Craig Cohen's direct phone number?
Craig Cohen's direct phone number is (800) 225*****
What schools did Craig Cohen attend?
Craig Cohen attended California State University, Northridge, Fairfax High School.
What skills is Craig Cohen known for?
Craig Cohen has skills like Sales Management, Salesforce.com, Talent Management, Sales Process, Team Leadership, Saas, Solution Selling, New Business Development, Business Strategy, Direct Sales, Payroll, Negotiation.
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