Leading a retired life ruminating over my days in the communication industry for nearly four decades - a time when the word "content" didn't mean anything substantive. (It still doesn't) Open to assignments around telling stories (across multiple form factors), news analysis around the technology, entertainment and media space. Consulting engagements around B2B marketing, fortified by long years of experience in creating stories for those who matter for the brand. As a marketer and researcher of yore, was involved in creating white papers, blogs, research articles that helps brands reach their audience through a story-telling approach, not a social media outreach. Not averse to social media, but hold the strong opinion that till you have something to tell an audience, spending money on the platforms is a bit like flying over the Bermuda Triangle and hoping for a miracle!