Caroline Riddle Email & Phone Number

San Jose, Ca, Us

Responsible for launching the inaguaral Cisco Networking Advisory Board (CNAB) program. Planned, implemented, and managed a high-visibility customer advisory board that helps inform the strategic direction of the networking product portfolio. Responsible for ensuring the customer advisory board serves the needs of customers and internal stakeholders. Worked closely with key engineering, sales and marketing contributors and senior leaders, project management, events team, external vendors, and our strategic customers.

Morrisville, Nc, Us

Managed all brand marketing functions at ChannelAdvisor. Overseeing event marketing, partner marketing, customer marketing, corporate communications and creative management. Led a team and also actively contributed to projects and programs.

Morrisville, Nc, Us

Morrisville, Nc, Us

Responsible for ChannelAdvisor’s brand vision and strategy, including corporate communications, media and analyst relations, event marketing, graphic design and the evolution and integrity of the ChannelAdvisor brand. Assists with company-wide brand education efforts, brand planning, strategy development and program execution. Partner with other global marketing teams to ensure the strategy is successfully activated across channels/customer touchpoints. Manages a team of marketing professionals spanning graphic design, event management, corporate communications, partner marketing and customer marketing.

Morrisville, Nc, Us

Managed public relations for a global organization, overseeing the company’s overall strategic communications plan, including authoring press releases, crafting pitches, and fielding media requests. Responsible for creating and publishing a consistent stream of new and compelling customer successes including written stories, video profiles, and customer testimonials.

Durham, Nc, Us

I was hired on as the first dedicated partner resource. Hitting the ground running I helped source new strategic partnerships, created partner co-marketing plans, organized GTM partner programs that included lead-gen campaigns and onsite launches. I worked tirelessly to coordinate effective cross-channel campaigns that included:-5 webinars featuring clients and/or partners -Managing Windsor Circle's presence at 7 partner conferences, and coordinating associated social events (German-themed Oktoberfest, Poolside Cabana Party, Brews on the Bay, etc) to drive demand gen, and strengthen partner relationships-Launched 3 strategic partnerships and GTM campaigns -Fueled campaign activity through social media campaigns, blog posts and press releasesDuring my time at Windsor Circle I was lucky to get a taste of business development, but was also able to apply all of my marketing skills. A great example of this, I would:-Work with a partner to create a strategic marketing plan-Manage all elements of that plan-One specific element would be a webinar, and I would..-Create webinar story board-Source co-presenters - typically clients and partners-Create slide deck and talking points-Coordinate all webinar logistics - including scheduling, practice runs, managing webinar technology-Create all associated landing pages - webinar registration, post-webinar landing pages-Created all associated email campaigns and subsequent drip campaigns-Promote webinar attendance through blog posts, social media campaigns, targeted outreach, partner promotion-Worked with creative teams and freelancers to create infographics or other images if needed-Host webinars - served as moderator and speaker-Manage all post-webinar follow-ups. Work with the partner to coordinate follow-up efforts. Work with sales to follow up with leads appropriate. Publish slide deck, webinar video and continue to promote on-demand access to these assets-Analyze webinar performance and feedback

I helped extend the Bronto brand through PR strategy, outbound communication, social media, and blog management. Among my responsibilities: planning and execution of PR initiatives, management of the Bronto Blog and BrontoNation, and management of all social media channels.

As employee #23 at Bronto, I helped grow marketing efforts through tradeshows, webinars, blogging, and events. Before I came to Bronto, we had not exhibited at any tradeshows. When I passed off that responsibility last year, we were exhibiting at 20+ shows a year. I started our program from the ground up with a clear strategy to drive leads and increase branding. I was also instrumental in the work behind Bronto's annual user conference, Bronto Summit, which I helped manage for three years. In addition to these major projects, I helped propel the Bronto Blog to become our #1 organic traffic source for our corporate site. I also managed all social media channels to help extend our brand positioning.

Akron, Pa, Us

I managed over 100 volunteers to help staff the store during all working hours. The mission of Ten Thousand Villages is amazing, so while it doesn't take much to want to volunteer to help the cause, it takes time and effort to train and manage volunteers to help with store sales and operations. As a marketing manager, I was pivotal in driving sales to the store through print ads, email campaigns and events.

I coded. I cold-called. I answered support calls. I exhibited at tradeshows. At Empliant I worked my way through various roles in sales, marketing, support and account management. I gained valuable skills, learning more about SaaS, customer support, tradeshow marketing and grew my technical knowledge of HTML, ColdFusion and Java.

Charlotte, Nc, Us

As a volunteer coach, I loved the opportunity to help teach young girls the benefits of healthy living through exercise and activities that promoted good behaviors. The crowning achievement of coaching was seeing the class participants complete a 5K run!

Raleigh, Nc, Us

I was a key resource for desktop support for the staff and faculty of Peace College.

Rocky Mount, Nc, Us

Business Administration, Marketing, Itt

High School/Secondary Diplomas And Certificates