Carol Staubi Email & Phone Number

Toronto, Ontario, Canada

Greater New York City Area

A new breed agency designed to help forward thinking businesses embrace the digital culture. We start with the challenge of the evolving changes of technology and consumer tastes to build engaging experiences between a person and a brand. We are idea enthusiasts. Everything we do, we believe in challenging the status quo. We believe in always being curious and innovated to help businesses get their product to market quickly.

New York City Metropolitan Area

Greater New York City Area

dc3 is a highly strategic, multidisciplinary creative innovation agency sworn to protect and serve your brand. Whether we're building an identity from scratch or creating a new campaign, our approach delivers powerfully transformative experiences. This means smart strategy, exceptional creative, powerful digital and even an occasional change in the cultural landscape. Producing big ideas that get results: that's what drives us.

Led consumer technology enablement strategies and execution plans across 5 US/CAN product marketing and branding functions. Digital Marketing Strategy & Implementation:Partnered with brand managers on their digital marketing strategies across 4 major brands for Pfizer Canada Consumer HealthCare to identified opportunities to improve visibility in the marketplace through digital asset development. • Led culture change by breaking down digital silos, advising senior executives, and providing brand managers training and best practices on digital technologies. • Transformed key client touch points with agencies, including brand planning, tactics and execution. • Partnered with internal clients to move brand websites to new content management (CMS) technology and ecosystem to ensure optimization of the approach towards search, social, website and content development, mobile, and website analytics. Search Optimization: Achieved better search relevancy by conducting an in-depth analysis of organic search marketing (SEO) and implemented online search engine marketing strategies across 4 major brandsEmerging Health Technologies: Researched the ‘best of the industry trends’ in the field of emerging health technologies and developed potential strategic technology solutions for increasing self-selection when switching a prescription drug to OTC.Innovation and Creativity: Generated the idea for and implemented a new strategic in-retail technology partnership Pfizer Consumer HealthCare. Implemented a new consumer healthcare assessment tool on kiosks in retail environments with the potential to expand across 22,000 US retail stores within 2 years.Developed innovation roadmaps, providing the vision for utilizing technology by demonstrating the benefits of implementing digital solutions across our OTC products.

Greater New York City Area

Led a $7M million implementation of a Professional Campaign Management System, encompassing over 6 different projects across 5 cross-functional workstreams. My competencies included schedule, delivery, escalation, risk, and change management.Partnered with Marketing and other business units to create the strategy for the Customer Experience Workstream within a Corporate-wide Closed-Loop Initiative. I worked with Marketing to develop a structured approach to define interaction with physicians across brands and channels to guide the execution of the Marketing, Sales, Service, and Medical tactics to create a differentiated customer experience.Led a $5M implementation of over 58 US web facing consumer and professional assets to a next generation web platform technology and operations to integrate into the company’s overall share service vision. Managed a team of over 70, ensuring all were aligned with business objectives, followed IT “best practices,” and positioned for success. Primary responsibilities include the delivery of over 58 assets, a new operating model/SLA, and new development processes for creative agencies and business.Partnered with the Digital Marketing Group to create the strategy and spearheaded the development of the new Oncology portal which allows Health Care Professionals easy access to a wealth of oncology information at www.PfizerOncology.com providing up-to-date detailed information for more than 150 Pfizer medicines, scientific literature, and other professional resources.Managed $1.9M development effort to redesign Pfizer’s web-based approach for healthcare providers (HCP) - www.PfizerPro.com. Identified technical and strategic inconsistencies and opportunities resulting in more highly-targeted, effective eMarketing product increasing web traffic from 2,000 average visits to over 12,000 visits monthly basis.

Mba, Finance, General

Master'S Degree, Art/Art Studies, General

Certificate Of Executive Education Negotiation Workshop

Certificate Of Executive Education Critical Thinking