Carol Staubi

Carol Staubi Email and Phone Number

CEO & Managing Director, Ideas Enthusiast, Brand Strategist, and Marketing Technologist, leading businesses to ingenious strategies @ Klick
toronto, ontario, canada
Carol Staubi's Location
New York, New York, United States, United States
Carol Staubi's Contact Details
About Carol Staubi

Combining technology, creativity and strategy is my heart. I love working with the business world to get them energized and excited in seeing how disruptive innovations can make a difference in solving their business challenges. Not afraid of looking into the future, I love pulling back the veil to uncover the realities of where technology is headed, while transforming them into practical business solutions. So, what’s my passion? Making a difference that can completely transform and empower our lives.I am a self-starter Digital Marketing Technology Executive with expertise in innovation, inbound marketing channel strategy, implementation, and compliance. Best known for my ability to provide digital strategic and technology planning, road mapping and implementing planning for major brands.Also, I have rich multi-disciplinary experience with leading teams of up to 70 technologists supporting marketing and global accounting. I had the privilege of helping to build new business development and strategic partnerships.Through DigitalWitt and speaking engagements, I now teach how to use the various digital forums of a business from Facebook to Twitter, Instagram, Vine, YouTube, and more, discover how to better engage current consumers, especially the millennials, while capturing the attention of and connecting with a broader audience. My business experience and cutting edge insights will leave you inspired and armed with powerful strategies/tactics to seize different kinds of innovated opportunities.Specialties: Business acumen and thought leadership, strategic planning, business technology, marketing and financial analysis systems.Team Management: cross-functional teams, Internal and external partnerships, results-focused project management,team builder and leader.Marketing: B2C/B2B2C Social Media Channels, Trends, and Competitive Analysis

Carol Staubi's Current Company Details
Klick

Klick

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CEO & Managing Director, Ideas Enthusiast, Brand Strategist, and Marketing Technologist, leading businesses to ingenious strategies
toronto, ontario, canada
Website:
klick.com
Employees:
1094
Carol Staubi Work Experience Details
  • Klick
    Technology Strategist
    Klick Sep 2022 - Present
    Toronto, Ontario, Canada
  • Digitalwitt
    Founder & Ceo
    Digitalwitt 2014 - Present
    Greater New York City Area
    A new breed agency designed to help forward thinking businesses embrace the digital culture. We start with the challenge of the evolving changes of technology and consumer tastes to build engaging experiences between a person and a brand. We are idea enthusiasts. Everything we do, we believe in challenging the status quo. We believe in always being curious and innovated to help businesses get their product to market quickly.
  • Vmly&R
    Managing Director, Brand Strategy And Insights
    Vmly&R Feb 2022 - Jun 2022
    New York City Metropolitan Area
  • Dc3
    Managing Director
    Dc3 Apr 2015 - Feb 2016
    Greater New York City Area
    dc3 is a highly strategic, multidisciplinary creative innovation agency sworn to protect and serve your brand. Whether we're building an identity from scratch or creating a new campaign, our approach delivers powerfully transformative experiences. This means smart strategy, exceptional creative, powerful digital and even an occasional change in the cultural landscape. Producing big ideas that get results: that's what drives us.
  • Pfizer
    Director Of Business Technology, Marketing
    Pfizer 2010 - 2014
    Led consumer technology enablement strategies and execution plans across 5 US/CAN product marketing and branding functions. Digital Marketing Strategy & Implementation:Partnered with brand managers on their digital marketing strategies across 4 major brands for Pfizer Canada Consumer HealthCare to identified opportunities to improve visibility in the marketplace through digital asset development. • Led culture change by breaking down digital silos, advising senior executives, and providing brand managers training and best practices on digital technologies. • Transformed key client touch points with agencies, including brand planning, tactics and execution. • Partnered with internal clients to move brand websites to new content management (CMS) technology and ecosystem to ensure optimization of the approach towards search, social, website and content development, mobile, and website analytics. Search Optimization: Achieved better search relevancy by conducting an in-depth analysis of organic search marketing (SEO) and implemented online search engine marketing strategies across 4 major brandsEmerging Health Technologies: 
 Researched the ‘best of the industry trends’ in the field of emerging health technologies and developed potential strategic technology solutions for increasing self-selection when switching a prescription drug to OTC.Innovation and Creativity: Generated the idea for and implemented a new strategic in-retail technology partnership Pfizer Consumer HealthCare. Implemented a new consumer healthcare assessment tool on kiosks in retail environments with the potential to expand across 22,000 US retail stores within 2 years.Developed innovation roadmaps, providing the vision for utilizing technology by demonstrating the benefits of implementing digital solutions across our OTC products.
  • Pfizer
    Senior Manager-Director, Us/Technology Management
    Pfizer 2006 - 2010
    Greater New York City Area
    Led a $7M million implementation of a Professional Campaign Management System, encompassing over 6 different projects across 5 cross-functional workstreams. My competencies included schedule, delivery, escalation, risk, and change management.Partnered with Marketing and other business units to create the strategy for the Customer Experience Workstream within a Corporate-wide Closed-Loop Initiative. I worked with Marketing to develop a structured approach to define interaction with physicians across brands and channels to guide the execution of the Marketing, Sales, Service, and Medical tactics to create a differentiated customer experience.Led a $5M implementation of over 58 US web facing consumer and professional assets to a next generation web platform technology and operations to integrate into the company’s overall share service vision. Managed a team of over 70, ensuring all were aligned with business objectives, followed IT “best practices,” and positioned for success. Primary responsibilities include the delivery of over 58 assets, a new operating model/SLA, and new development processes for creative agencies and business.Partnered with the Digital Marketing Group to create the strategy and spearheaded the development of the new Oncology portal which allows Health Care Professionals easy access to a wealth of oncology information at www.PfizerOncology.com providing up-to-date detailed information for more than 150 Pfizer medicines, scientific literature, and other professional resources.Managed $1.9M development effort to redesign Pfizer’s web-based approach for healthcare providers (HCP) - www.PfizerPro.com. Identified technical and strategic inconsistencies and opportunities resulting in more highly-targeted, effective eMarketing product increasing web traffic from 2,000 average visits to over 12,000 visits monthly basis.

Carol Staubi Skills

Strategy Digital Marketing Project Management Marketing Cross Functional Team Leadership Leadership Business Strategy Management Marketing Strategy Social Media Marketing Crm Competitive Analysis Strategic Partnerships Digital Strategy Seo Product Management Metrics Market Research Business Technology Customer Engagement Strategic Technology Planning Consumer Engagement Customer Relationship Management Business Acumen And Thought Leadership Business Development

Carol Staubi Education Details

Frequently Asked Questions about Carol Staubi

What company does Carol Staubi work for?

Carol Staubi works for Klick

What is Carol Staubi's role at the current company?

Carol Staubi's current role is CEO & Managing Director, Ideas Enthusiast, Brand Strategist, and Marketing Technologist, leading businesses to ingenious strategies.

What is Carol Staubi's email address?

Carol Staubi's email address is ca****@****itt.com

What is Carol Staubi's direct phone number?

Carol Staubi's direct phone number is +191754*****

What schools did Carol Staubi attend?

Carol Staubi attended Fordham University, Westminster College (Pa), Wharton Executive Education, Wharton Executive Education.

What are some of Carol Staubi's interests?

Carol Staubi has interest in Economic Empowerment, Politics, Education, Science And Technology, Animal Welfare, Arts And Culture, Health.

What skills is Carol Staubi known for?

Carol Staubi has skills like Strategy, Digital Marketing, Project Management, Marketing, Cross Functional Team Leadership, Leadership, Business Strategy, Management, Marketing Strategy, Social Media Marketing, Crm, Competitive Analysis.

Who are Carol Staubi's colleagues?

Carol Staubi's colleagues are Andrew Zhu, Taylor Fleming, Kate Robinson, Joshua Lai, Brittany Pearce, Jenn Faya, Glenn Peters.

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