Cubmaster (Adult Volunteer) of local Cub Scout unit, serving as Cubmaster. Increased unit size from 35 to 85 members in 2 years, helped drive 800% increase in fundraising proceeds, strengthened unit ties with local Troops and served as a resource for Cub Scout Packs and their leaders.Completed Woodbadge Leadership Training.Taught Pack Planning at Pow Wow (University of Cub Scouting) and at Super Saturday events (annual planning kickoff event) to audiences of hundreds of volunteer Cub Scout leaders. Consistently received average rankings of "Very Good" to "Exceptional" in audience feedback surveys.

Improved customer purchase experience through iterative design, development and testing cycles. Initiated "fast track" testing program that reduced development/testing cycle time by 33%.

Pioneered development and operation of online customer communities and social media in marketing organization. Key initiatives and outcomes:LexisNexis Investigators Network – Secure gated community allowed law enforcement investigators and analysts to connect with peers, share experiences and insights and learn from knowledge experts. Drove site development and management, created editorial and engagement strategies, user experience testing and feedback. Key outcomes and recognition:• Demonstrated positive association between community participation and NPS scores, supporting customer retention goals• Exceeded member acquisition goals for first two years of community• Community cited as a top initiative for innovation and customer intimacy by CMOSocial Media Initiatives – Designed benchmark study in customer and competitor social media use to guide business verticals’ strategies. Established social media curricula to train marketing team members, help them better understand social conversations and develop listening, outreach and engagement programs.

Evaluated and developed new digital marketing channels. Analyzed and recommended KPIs for channel viability. Provided data-driven recommendations for optimization and channel rollout. Key initiatives and results:• Circuit City Mobile – Directed launch strategy and site traffic plan for mobile web site. At peak, site received more than 50K unique visits per week.• YouTube Fanalysts – Led development and premiere of sponsored video program targeting football mega-fans. Initiative influenced more than $4M in revenue on $1.7M investment.• Circuit City on Twitter – Established presence on Twitter to promote blog, promotion and brand equity awareness. Successfully used presence to identify and facilitate resolution of multiple customer service issues.

Directed and led brand programs for national consumer electronics retailer. Key initiatives and results:• Brand Repositioning – Crafted new positioning for Circuit City brand, eventually launched as “The City” experience-based shopping. Achieved cross-organization support for new brand from merchandising, training, operations, store environments, advertising and promotions.• Firedog Brand Launch – Launched challenger services brand for Consumer Electronics, generating more than $200M in incremental revenue in first 18 months of operations. 24/24• Express Pickup Brand Equity Launch – Spearheaded brand strategy for for launch of in-store pickup guarantee for web purchases from circuitcity.com. Post-launch revealed the equity to be a strong perceptual differentiator among multichannel CE retailers.• Puerto Rico Market Expansion – Directed hispanic marketing strategy for Puerto Rico store presence, including grand opening activities, advertising and weekly promotional circular. Puerto Rico stores were #1 in services revenue within first 4 months of operations.

Directed advertising strategy for primary agency clients, including planning, proposal, implementation review, budget management and results analysis. Managed high-performing account team. Key initiatives and results: Freddie Mac: Directed strategy for Public Affairs and Lender Product campaigns for second largest company in secondary mortgage market. Public Affairs campaign maintained company favorability rating during period of public and private scrutiny.

Directly responsible for brand and advertising strategy for #1 health insurer in VA. Spearheaded first formal brand positioning strategy for company, and implemented through integrated marketing campaign, resulting in 5% improvement in brand favorability and 10% on key attributes vs. competition within 2 years from launch.

Directed advertising strategy for primary agency clients, including planning, proposal, implementation review, budget management and results analysis. Key initiatives and results:Fannie Mae: Led development of product advertising campaigns for suite of mortgage lender and investor solutions. Product utilization goals exceeded within first 12 months from campaign launch.

Led development of product advertising campaigns for integrated suite of LexisNexis legal research tools, and solutions for small firms/solo practitioners. Sales of solutions for small/solo firms exceeded goals by 7% within first 9 months of campaign launch.

Central to all strategy and project management for integrated marketing communications for flagship home appliances brand and keystone agency account. Developed and streamlined account processes, leading to retention of $4M account for 4 years.