Cass Swallow

Cass Swallow Email and Phone Number

Chief Marketing Officer @ eEnergy
London, GB
Cass Swallow's Location
London, England, United Kingdom, United Kingdom
Cass Swallow's Contact Details

Cass Swallow personal email

About Cass Swallow

Introduction:I’m Cass—a brand architect, growth catalyst, and storyteller who has built a reputation for turning bold ideas into market-shifting realities. As a seasoned C-Suite marketing leader, I bring a unique blend of strategic vision, creativity, and execution to every role I undertake.Throughout my career, I’ve been more than just a marketer—I’ve been a transformer of brands and a driver of growth. As the Interim CMO for a leading net zero services provider, I didn’t just unify five distinct companies—I forged a single, powerful brand: eEnergy. By crafting a compelling corporate narrative and managing strategic agency partnerships, I led eEnergy to market leadership, redefining industry standards along the way.At Virgin HQ, I set new benchmarks in brand engagement strategy that others now follow, and at Schneider Electric, I spearheaded a €1 billion marketing transformation, aligning brand strategy with significant revenue growth and solidifying our market presence.But my influence doesn’t stop there. As a consultant, I’ve revitalised brands, driven substantial sales growth, and even boosted a company’s share price through strategic brand management. Whether it’s breathing new life into a brand’s identity at Swift Alarms Group or driving a 200% sales surge at Dalkia, I consistently bring innovation and impact wherever I go.My name, rooted in historical significance and English heritage, mirrors the balance I bring to my work—combining tradition with modern, forward-thinking strategies. With an MBA in Strategy, Marketing, and Finance, and specialised studies in filmmaking and branding, my approach is as holistic as it is effective.Now, I’m ready for the next challenge. If your organisation is looking for a leader who can drive transformative growth and establish market leadership, let’s connect.Core Skills:● Strategic Planning● Brand Development and Management● Public Relations (Broadcast and National Press)● Digital Marketing (SEO, PPC, Web Dev)● CRM (Salesforce, Pardot)● Agile Project Management● Leadership (Team and Agency)● Content Strategy and ExecutionContact:cass.swallow@gmail.com

Cass Swallow's Current Company Details
eEnergy

Eenergy

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Chief Marketing Officer
London, GB
Website:
eenergyplc.com
Employees:
151
Cass Swallow Work Experience Details
  • Eenergy
    Chief Marketing Officer
    Eenergy
    London, Gb
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  • Eenergy
    Chief Pickle Fixer
    Eenergy Jan 2021 - Present
    London, England, Gb
    As the Chief Pickle Fixer—better known as Chief Brand Officer—at eEnergy, I don’t just manage a brand; I lead a movement tackling humanity’s biggest challenge: climate change. My mission is to position eEnergy as a trusted partner on the journey to Net Zero, empowering organisations to make impactful change. From the ground up, I’ve transformed eEnergy into a B2B Digital Energy Services leader, resonating with blue-chip companies, top educational institutions, and national media.Key Achievements:● Sales Growth: Drove 334% growth (65% CAGR), proving bold strategies yield big results.● Brand Unification: Brought five entities together under a unified eEnergy brand, achieving market clarity.● Innovative Products: Launched eSolar and eCharge, pioneering ‘energy as a service’ with a sustainability focus.● Thought Leadership: Elevated eEnergy’s presence in Net Zero and energy efficiency across media.● Messaging Simplification: Refined messaging, leading to the successful sale of the Energy Management division in Q1 2024.● Strategic Partnerships: Secured top-tier agency alliances, ensuring impactful communications.Working closely with the CEO and board, I’m committed to shaping eEnergy’s strategic direction and setting a new standard for a sustainable future.
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  • Brandcass | B2B Marketing Consultancy.
    Fractional Cmo | Various Projects
    Brandcass | B2B Marketing Consultancy. Aug 2020 - Present
    London, London, Gb
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  • Virgin
    Head Of Brand Engagement (Impact And Experience)
    Virgin Jul 2019 - Jun 2020
    London, Gb
    After a successful four-year stint in consulting, I was brought on board at Virgin HQ for a change-driven, 12-month mission: to craft and execute a world-class brand management strategy across Virgin’s eclectic family of 64 owned and part-owned subsidiary sub-brands.Leading a nimble team of two and collaborating with top creative agencies, I reimagined the Virgin Masterbrand approach. My strategy wasn’t just about aligning the sub-brands—it was about creating a cohesive, powerful narrative that resonated across all touchpoints, driving consistent and memorable customer experiences.Central to my role was building a cutting-edge content and communications strategy that was both tech-savvy and KPI-driven. This strategy was seamlessly integrated across two legacy communications platforms, which I overhauled with new analytics tools and technologies to ensure we were not just communicating—but connecting.Among the highlights of my time at Virgin HQ was securing stakeholder buy-in for a major technological shift and new ways of working, which led to significant gains in brand perception, collaboration, and engagement. Audience traffic soared by 432%, and content engagement jumped by 133%.I also transformed our engagement platform to streamline communications and innovate collaboration methods, significantly improving crisis management and optimising our response to the challenges of Covid-19.
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  • Brandcass | B2B Marketing Consultancy.
    Chief Marketing Officer (Contractor)
    Brandcass | B2B Marketing Consultancy. Jun 2015 - Jun 2019
    London, London, Gb
    After an extended period of marketing leadership success at Schneider Electric, I decided to strike out in a more entrepreneurial consultancy role and soon developed a great client portfolio, much of which came from my industry networks. Major projects included:● Multiple micro projects (2016): Provided ad-hoc consultancy and advisory roles to a number of start-up companies.
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  • Brandcass | B2B Marketing Consultancy.
    Brand, Purpose & Strategic Marketing - Kidsprojects (Edtech - Soft Skills Development App)
    Brandcass | B2B Marketing Consultancy. Dec 2018 - May 2019
    London, London, Gb
    Working closely with the co-founders, created an integrated brand, identity, engagement and marketing strategy, set to ignite curiosity and key to securing next round investment.● Articulated the Brand narrative, identity and values● Created product value propositions for the target audience● Developed Brand attributes● Created pitch decks for investors and clients● Designed and executed web build● Integrated Google Analytics, SEO and CMS
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  • Brandcass | B2B Marketing Consultancy.
    Strategic Marketing - Marketbeta (Financial Services)
    Brandcass | B2B Marketing Consultancy. Sep 2017 - May 2018
    London, London, Gb
    Tasked by this asset management start-up with creating a strategy and vision, I established an authentic brand and developed compelling digital collateral with a consistent tone of voice across all touch points. ● Created pitch decks for investors and clients● Designed and executed web build● Integrated Google Analytics and SEO
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  • Brandcass | B2B Marketing Consultancy.
    Integrated Marketing & Pr - Philips Lighting (Iot Smart Tech)
    Brandcass | B2B Marketing Consultancy. Apr 2017 - Oct 2017
    London, London, Gb
    Working closely with the UK&I CEO, I designed a new ‘connected’ brand identity with cultural change and widespread press coverage that boosted staff engagement and optimised pipeline growth planning.
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  • Schneider Electric
    Head Of Corp. Strategy & Integrated Marketing (Net Zero Energy Management Epa: Su)
    Schneider Electric Oct 2012 - May 2015
    Rueil Malmaison, Paris, Fr
    I first joined this €36BN turnover multinational energy company to lead the creation of a strategic marketing function. The success of this initiative – delivering standout results for a new smart IoT energy business created from several group entities – resulted in my promotion by the CEO to direct the UK&I strategy team. Highlights included:● Drove double digit growth; spearheaded €1BN integrated marketing transformation across brand and strategy.● Challenged status quo as disruptor; collaborated with Leadership and McKinsey to drive positive change.● Developed purposeful new brand approach with digital automation, high impact PR and profitable go-to-market strategy.● Over-achieved against ambitious growth targets by up to 125% through new commercial plans.● Aligned strategy with Big Data, IoT and the Smart Economy, including Smart City and Smart Renewable Energy.
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  • Swift Alarms Group
    Brand & Purpose Development
    Swift Alarms Group Jan 2010 - Apr 2012
    During this extended consulting project that came about initially as part of my MBA studies, I designed a new brand identity and established a closely integrated employee engagement strategy. Strong results from this early work led to an expansion in the relationship, collaborating with CEO and leadership team to deliver a successful transformation, executed through new values, purpose and branding, driving productive change across marketing, brand performance and company culture.
  • Dalkia
    Director Of Sales And Marketing
    Dalkia May 2006 - Dec 2008
    Saint-André-Lez-Lille, Hauts-De-France, Fr
    In 2006 I was headhunted by Dalkia leadership to play an instrumental role in creation of a new internal start-up division, integrating three business units into a new software and tech venture; by 2008 my role included leadership of all technical services marketing across the organisation.● Generated 200% increase in sales; built cohesive commercial team, aligning individuals into collaborative unit.
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  • Confidence Sweden Ab
    Emea Director Of Sales And Marketing
    Confidence Sweden Ab Apr 2000 - Apr 2006
    Sundbyberg, Se
    Over the course of six years at this mid-tech manufacturing business, I was serially promoted through commercial roles, culminating in Board membership, working closely with Global CEO and Brand / Marketing teams across all aspects of UK software business. ● Led major rebranding and marketing strategy that was key to 320% bump in share price.● Developed competitive strategies that delivered several new major client wins, including BAA.
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  • Corporate Technology Design And Sales
    Mvd - Head Of Sales And Marketing - Major Accounts
    Corporate Technology Design And Sales Jan 1998 - Apr 2000
  • Corporate Technology Design And Sales
    Argus Fire & Security - National Sales Manager (New Business)
    Corporate Technology Design And Sales Sep 1995 - Jan 1998
  • Corporate Technology Design And Sales
    Shorock Fire And Security - Sales Manager - Hunter (New Business)
    Corporate Technology Design And Sales Jun 1993 - Sep 1995

Cass Swallow Skills

Strategy Marketing Strategy Change Management Business Strategy Leadership Business Development Brand Development Visual Storytelling New Business Development Storytelling Awesomeness Negotiation Social Media Marketing Strategic Thinking Start Ups Brand Management Team Management Digital Marketing Management Strategic Planning Project Management Marketing Sales Management Consulting B2b Entrepreneurship Thought Leadership Content Strategy Content Management Integrated Marketing Sales Lead Generation Corporate Communications Public Relations Social Media Internal Communications Film Production Digital Strategy Strategic Communications Event Management Media Relations Advertising

Cass Swallow Education Details

  • The Open University
    The Open University
    Finance
  • The Open University
    The Open University
    Change Management
  • The Open University
    The Open University
    Management
  • National Film & Television School
    National Film & Television School
    Filmmaking: From Script To Screen
  • University Of East Anglia
    University Of East Anglia
    The Secret Power Of Brands
  • Bishop Challoner School For Boys
    Bishop Challoner School For Boys

Frequently Asked Questions about Cass Swallow

What company does Cass Swallow work for?

Cass Swallow works for Eenergy

What is Cass Swallow's role at the current company?

Cass Swallow's current role is Chief Marketing Officer.

What is Cass Swallow's email address?

Cass Swallow's email address is ca****@****ail.com

What schools did Cass Swallow attend?

Cass Swallow attended The Open University, The Open University, The Open University, National Film & Television School, University Of East Anglia, Bishop Challoner School For Boys.

What are some of Cass Swallow's interests?

Cass Swallow has interest in Avid Traveller, Education, Environment, Poverty Alleviation, Science And Technology, Part Time Jogger.

What skills is Cass Swallow known for?

Cass Swallow has skills like Strategy, Marketing Strategy, Change Management, Business Strategy, Leadership, Business Development, Brand Development, Visual Storytelling, New Business Development, Storytelling, Awesomeness, Negotiation.

Who are Cass Swallow's colleagues?

Cass Swallow's colleagues are Shane Ward, Maddie Hicks, Alan Barbieri, Paige Riviere-Price, Fabio Pappa, Kavi Mistry, Sam Threlfall.

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