Cass Swallow Email & Phone Number

London, GB

London, England, GB

• As the Chief Pickle Fixer—better known as Chief Brand Officer—at eEnergy, I don’t just manage a brand; I lead a movement tackling humanity’s biggest challenge: climate change. My mission is to position eEnergy as a.
• Sales Growth: Drove 334% growth (65% CAGR), proving bold strategies yield big results.
• Brand Unification: Brought five entities together under a unified eEnergy brand, achieving market clarity.
• Innovative Products: Launched eSolar and eCharge, pioneering ‘energy as a service’ with a sustainability focus.
• Thought Leadership: Elevated eEnergy’s presence in Net Zero and energy efficiency across media.
• Messaging Simplification: Refined messaging, leading to the successful sale of the Energy Management division in Q1 2024.

London, London, GB

London, GB

After a successful four-year stint in consulting, I was brought on board at Virgin HQ for a change-driven, 12-month mission: to craft and execute a world-class brand management strategy across Virgin’s eclectic family of 64 owned and part-owned subsidiary sub-brands.Leading a nimble team of two and collaborating with top creative agencies, I reimagined the.

London, London, GB

• After an extended period of marketing leadership success at Schneider Electric, I decided to strike out in a more entrepreneurial consultancy role and soon developed a great client portfolio, much of which came from my.
• Multiple micro projects (2016): Provided ad-hoc consultancy and advisory roles to a number of start-up companies.

London, London, GB

• Working closely with the co-founders, created an integrated brand, identity, engagement and marketing strategy, set to ignite curiosity and key to securing next round investment.
• Articulated the Brand narrative, identity and values
• Created product value propositions for the target audience
• Developed Brand attributes
• Created pitch decks for investors and clients
• Designed and executed web build

London, London, GB

• Tasked by this asset management start-up with creating a strategy and vision, I established an authentic brand and developed compelling digital collateral with a consistent tone of voice across all touch points.
• Created pitch decks for investors and clients
• Designed and executed web build
• Integrated Google Analytics and SEO

London, London, GB

Working closely with the UK&I CEO, I designed a new ‘connected’ brand identity with cultural change and widespread press coverage that boosted staff engagement and optimised pipeline growth planning.

Rueil Malmaison, Paris, FR

• I first joined this €36BN turnover multinational energy company to lead the creation of a strategic marketing function. The success of this initiative – delivering standout results for a new smart IoT energy business.
• Drove double digit growth; spearheaded €1BN integrated marketing transformation across brand and strategy.
• Challenged status quo as disruptor; collaborated with Leadership and McKinsey to drive positive change.
• Developed purposeful new brand approach with digital automation, high impact PR and profitable go-to-market strategy.
• Over-achieved against ambitious growth targets by up to 125% through new commercial plans.
• Aligned strategy with Big Data, IoT and the Smart Economy, including Smart City and Smart Renewable Energy.

During this extended consulting project that came about initially as part of my MBA studies, I designed a new brand identity and established a closely integrated employee engagement strategy. Strong results from this early work led to an expansion in the relationship, collaborating with CEO and leadership team to deliver a successful transformation.

Saint-André-Lez-Lille, Hauts-de-France, FR

• In 2006 I was headhunted by Dalkia leadership to play an instrumental role in creation of a new internal start-up division, integrating three business units into a new software and tech venture; by 2008 my role.
• Generated 200% increase in sales; built cohesive commercial team, aligning individuals into collaborative unit.

Sundbyberg, SE

• Over the course of six years at this mid-tech manufacturing business, I was serially promoted through commercial roles, culminating in Board membership, working closely with Global CEO and Brand / Marketing teams.
• Led major rebranding and marketing strategy that was key to 320% bump in share price.
• Developed competitive strategies that delivered several new major client wins, including BAA.

Mba, Strategy, Marketing, Finance

Management Diploma, Change Management

Professional Certificate, Management

Filmmaking: From Script To Screen

The Secret Power Of Brands

Education record