Chang Sheng Yap Email and Phone Number

Founder of YellowLeafz, a Malaysia based creative team in event planning, event decoration and interior styling. Oversee and accountable to the company P&L , Sales, Marketing and Daily Operation. YellowLeafz is being featured as Malaysia Top Wedding Planners multiple times by reputable online media (source can be found at Media section). Instagram - https://instagram.com/yellowleafz_malaysiaFacebook - https://facebook.com/yellowleafzWebsite - https://yellowleafz.com

Leadership and People Management• Lead OnApp KL entity - product team, engineering team, sales team and finance team.• Align all teams to share the same business goal and work towards it• Promote transparent, open, honest and two-ways communication• Helping team members to overcome problems and goal setting to unleash respective hidden potential. Company Operation• Accountable for KL division Profit and Loss • Oversee department operations of engineering, product, sales, finance and HR• Division budgeting, cost control and revenue analysis• Ensuring key performance indicators are in place and division targets are metSales, Marketing and Product Management• Accountable the P&L for 3 major products: CDN Software, Accelerator and CDN.Net• Drive the sales of product developed and product growth forecasting• Equip sales team with product knowledge and identify right customer segment • Actively participate in product requirement, project management and go to market strategy• Facilitate metrics collection to assist product and engineering teams to make data-driven decision• Customer relationship building to ensure customer’s business successfulness and customer happiness• Attending trade shows and seminars to connect with industry experts and potential prospects.Cross Functional• Collaborate with management, marketing, finance and sales team in headquarter (UK) to ensure smooth execution of product launching, marketing campaigns and sale operation • Contribute to product marketing materials for example websites information, online/offline brochures, online social media marketing campaign and post, video contents creation and blog posts writing.• Assist account management team in head quarter to ensure customer happiness, manage customer expectation and commercial up-sell• Ensure Level 1, 2 and 3 customer support team in U.S and U.K capable in handling support for products built in KL entity.

Company Operation• Division budgeting, cost control and revenue analysis• Oversee departments of finance, tax, human resource, and procurement• Liaise with company secretary and tax agent for statutory, financial and tax compliance• Ensuring key performance indicators are in place and production targets are met.• Participate in hiring process to ensure the candidate fits into company cultureCross Functional• Actively participate in business model, product requirement and go to market planning.• Lead Level 3 customer support team (base in Ukraine) for CDN, Anycast DNS and OnApp Accelerator product• Facilitate metrics collection to assist engineering team to make data-driven decision• Customer relationship building and ensure on client business successfulness.

Aflexi was acquired by OnApp in August 2011.http://www.cdn-advisor.com/aflexi-joins-onapp-for-providing-cdn-solution/Company Operation - Oversee the Finance/HR/Operation/Support team- Liaise with Company Secretary, auditors and tax agent- Monitor company monthly full set of account- Forecast of division budget- Government funding application- Company new hiring- Company policiesBusiness/Commercial Operation- Business goals and direction- Business strategy and commercial planning- Business performance measurement/reporting- Product/features brainstorming and requirements draftingSales and Marketing: - Sales strategy and marketing campaign- Clients conversion

Give lectures on the following modules: (a)Physics(b)Advance Mathematics(c)Electrical Instrumentation(d)Electrical software simulation, (e)Communication skill(f)Fundamentals of Computing(g)Final year project for Diploma and DegreeCourse Coordinator for Foundation of Engineering:(a) Student Consultation(b) Academic timetable Scheduling(c) Collaboration with partner universities(d) Education fair & road show