About MeWith 20 years of experience in marketing and communication I bring a wealth of expertise from the agency and client side. As an Account Director for leading advertising agencies such as Ogilvy and Huth + Wenzel, I served as the key contact for top-tier clients across B2C, B2B, and HR sectors, managing their strategic campaigns and brand initiatives.Core Competencies: • Advising clients on 360° marketing strategies across TV, Online, Social Media, Print, and Direct Marketing. • Leading brand and advertising initiatives with a focus on measurable outcomes.Since 2019, I have been shaping the Employer Brand and Employer Value Proposition (EVP) for Schott, a global Technology and Material Company in Germany.Current Responsibilities Include: • Strategic Brand Development: Crafting the foundation for Schott’s employer brand and creating compelling assets such as recruitment marketing campaigns and image-building initiatives. • Global Localization Support: Assisting regional teams in adapting and activating global employer branding materials and templates to resonate locally. • Social Media & Employee Advocacy: Driving relevant content creation and employee advocacy initiatives in collaboration with global regions. • Leadership & Upskilling: Leading the Employer Brand Community, coaching regional practitioners, and supporting the effective deployment of the EVP.What I Bring: • A “can-do attitude” with proven success in navigating and influencing within a global, matrixed, and industrial environment. • Deep intercultural sensitivity and insights, enabling me to excel in global collaborations. • Expertise in bridging strategic vision with operational execution, ensuring alignment with organizational goals.If you’re looking for a results-driven professional with a passion for building brands and connecting people to purpose, I’d love to discuss how my skills align with your needs. Feel free to reach out to me via LinkedIn.