Helping Helium create The People's Network.

Engineering Release Planning- Identified possible release features from multiple stakeholders, created an overall story for each release, and selected features based on business, engineering and customer needs with each feature defined, sized and prioritized to make positive business impactRequirements Gathering - Engaged customers to understand market-need through research analysis and created several solutions based on best-practices, product knowledge and competitive offerings using low-fidelity wireframes Engineering Design Process- Collaborated with stakeholders to determine the best solution based on engineering, business, and marketing feedback, iterating a valid and tested solution is finalized, explained through high-fidelity wireframes, workflows and user storiesProduct Owner: Key Metrics on Photo Moments and Zenfolio Mobile App- Photo Moments App with 89,000 downloads on iOS and 22,600 downloads on Android, reaching users across 171 countries, average session length benchmarked at 118% over industry standard for similar photography apps- Zenfolio App with 89,000 downloads on iOS, user increase of 9.2% YOY and 18,300 downloads on Android with user increase of 13.9% YOYProduct Owner: Zenfolio’s Photographer Web Application (zenfolio.com) - Feature owner of major components of web application reaching an audience of over 100,000 photographers and over one million photographer’s clients- Delivered high-valued marketing tool features (email templates with variables, marketing campaign automation with pre-determined action triggers) to improve photographer engagement with clients and increase sales by 10% YOY- Created, updated and redesigned dashboard and notification, improving usability by 70% through user research and testing, reducing friction for task completion

Responsible for closing over 1700 defects in three months that led to the delivery of 15 BlackBerry 10 applications Mandated to have a zero defect count in 60 days in order to achieved a sim-ship in 33 languages by the end of each release cycleCharged with leading the localization of BlackBerry 7.1 to ensure critical emerging markets were reached by managing budget, scope and timeModified 15 existing automation scripts using Java to enable faster linguistic testing by decreasing live testing costs and enabling faster turnaround times from 2 weeks to 3 days

Produced 11 design recommendations for Bluetooth headset, spanning from physical button placement to reduce strain, features improvements founded on competitive analysis and benchmarking top tier products

Increase user satisfaction 20% by improve email alerts on www.jobgo.ca, a website that provides jobs for job seekers by understanding market requirements through research, made significant improvements to the UX and user flow for email alerts and increased user satisfaction by 25% with image-based job selectionDesigned a conceptual game that creates a learning opportunity for novice music learners, with its success measured by time spent in the game