• Collecting and analysing customer data from various sources, such as the data warehouse, CRM systems, website, analytics, marketing campaigns, financial records etc.• Identifying key metrics and performance indicators to measure the effectiveness of customer interactions and touchpoints.• Conducting in-depth data analysis to uncover patterns, trends, and correlations related to the Customer Journey• Interpreting data findings to derive actionable insights that can… Show more • Collecting and analysing customer data from various sources, such as the data warehouse, CRM systems, website, analytics, marketing campaigns, financial records etc.• Identifying key metrics and performance indicators to measure the effectiveness of customer interactions and touchpoints.• Conducting in-depth data analysis to uncover patterns, trends, and correlations related to the Customer Journey• Interpreting data findings to derive actionable insights that can drive optimisation initiatives and strategic decision-making.• Collaborating with the B2C organization to develop and define comprehensive customer journey tracking points to drive analysis and understanding of the customer journey and related drivers and barriers.• Working closely with cross-functional teams to implement changes and enhancements to the Customer Journey based on data-driven insights.• Preparing insights and dashboards that highlight key performance metrics and insights related to the Customer Journey• Presenting findings and recommendations to B2C leadership, to drive informed decision-making and strategic initiatives.• Define and drive implementation of process changes following insights. Show less

- Managing a client portfolio, focusing on building strong client relationships and business growth.- Contributing to the management team’s strategic planning and direction-setting activities.- Supporting a company culture of improvement and innovation.

- Established and streamlined processes for the newly formed Performance Department, laying the groundwork for operational efficiency.- Successfully recruited and onboarded key team members, aligning with the department’s strategic objectives and skills requirements.- Guided team managers in identifying and cultivating essential skills within the team, ensuring alignment with departmental goals and performance standards.

- Oversaw the performance and growth of a diverse portfolio of clients, ensuring the delivery of top-tier digital marketing services.- Managed and led a team of six Digital Specialists, focusing on their professional development, skill enhancement, and overall team performance.- Implemented frequent one-on-one meetings and collaborative strategies to foster a high-performing team environment and retain top talent.- Maintained a strong client relationship focus… Show more - Oversaw the performance and growth of a diverse portfolio of clients, ensuring the delivery of top-tier digital marketing services.- Managed and led a team of six Digital Specialists, focusing on their professional development, skill enhancement, and overall team performance.- Implemented frequent one-on-one meetings and collaborative strategies to foster a high-performing team environment and retain top talent.- Maintained a strong client relationship focus, emphasizing transparency, continuous improvement through experimentation and testing, and a commitment to helping clients advance in their digital marketing efforts.- Ensured new client acquisition was strategic, targeting business opportunities where the team's expertise could drive significant value and learning experiences. Show less

- Lead and manage clients’ paid digital marketing campaigns across various channels, focusing on data-driven optimization to enhance online business growth.- Employed advanced analytical skills for complex projects, including setting up sophisticated audience targeting and custom data-driven attribution models.- Adapted strategies to align with the unique structures, goals, and needs of diverse clients, navigating through rapidly evolving digital advertising landscapes.-… Show more - Lead and manage clients’ paid digital marketing campaigns across various channels, focusing on data-driven optimization to enhance online business growth.- Employed advanced analytical skills for complex projects, including setting up sophisticated audience targeting and custom data-driven attribution models.- Adapted strategies to align with the unique structures, goals, and needs of diverse clients, navigating through rapidly evolving digital advertising landscapes.- Acted as a mentor to junior employees, guiding their professional development and enhancing their skills in digital marketing strategies and analytics. Show less

At Soundvenue I was writing for the tech section of the magazine where I was reviewing games, smartphones, tablets, etc. as well as commenting on the state of tech.This included traveling and attending launch events for new phones and games and staying up to date on all trends within the consumer tech industry.

- Focused on executing and optimizing Google Ads campaigns, enhancing account performance through continuous improvements.- Responsible for expanding keyword portfolios, optimizing bids, and implementing testing of relevant betas to maximize campaign effectiveness.- Progressed to managing client accounts, demonstrating competence in digital advertising strategies and client relationship management.

GoStudents was working with the recruitment and headhunting of university students. We attracted and selected relevant student profiles, tailored to our client's businesses.Further, we were qualifying the students' education, by only offering student jobs that were relevant to the individual student's education. In short, we matched students and businesses where they could learn the most from each other. Both ways around.

At the Faculty of Law at the University of Copenhagen I was primarily working with the maintenance of the faculty's website, jura.ku.dk. I was creating content for the faculty to use on digital as well as building new pages and publishing articles on the site.

I was part of a team of three, working with social media on the game-development project Ravenstorm: Rift of Souls. We worked on building a community around the game by sharing artwork, progress in gameplay etc.

As a Communications Assistant, I was primarily working with web and social media. I was writing texts, updating the website, doing social posts and managing paid advertising on LinkedIn and Facebook.Further, I assisted in initiating and building Network Denmark's intranet and internal blog from scratch.

During my work as a Network Assistant, I have among other things, found and had the first interaction with leads for leadership networking groups like Compensation & Benefit, HR, and CSR.Further, I had the responsibility of training new Network Assistants within my division where I trained three Network Assistants during my period as a Network Assistant myself.

My job was to write content about everything from cell phones to hotels - whatever the customer asked for.

As a firefighter, I assisted the local fire department in Næstved as well as all of Sealand on bigger tasks like flooding and larger fires. I was also stationed in Hedehusene under the COP15 Climate Meeting held in Copenhagen.