- Lead the insights, analytics and DataOps team within LG Electronics USA; responsible for supporting digital marketing and business intelligence initiatives across the US market.- Build, implement, and democratize data-driven processes and frameworks across the organization.- Work closely with marketing, brand and product teams across the organization to support successful launch, execution and optimization of new business initiatives.- Oversee the integration and consolidation of cross-functional data into a unified, queryable Data Lake - Provide insights and actionable recommendations through detailed reporting and presentations to drive strategic decision-making at every level and hierarchy of the organization.- Oversee the adoption, use and governance of data-driven platforms and new software tools across the organization.- Manage front-end site analytics and measurement operations- Act as organizational SME across LG's diverse suit of analytics and data reporting tools.

- Manage incoming data research requests from across organization to drive strategic objectives and grow sales.- Work closely with client and stakeholders to understand business challenges and provide strategic recommendations for optimization & improvements by thinking “beyond the numbers” and delivering compelling data visualizations, dashboards, reports and/or graphics.- Act as player/coach; ensuring completion of research requests from across the organization, while training sales leaders and cross-departmental teams in analytic best-practices, capabilities and new software technologies.- Develop and maintain strategic relationships with our 50+ local market sales teams, digital/media buying teams, high-value clients and strategic partners. Provide ongoing analytic support, training and consultation.- Organizational expert on the operation, use and improvement of our ongoing data management platforms (Salesforce DMP, Lotame & Nielsen). - Responsible for client CRM uploads, audience re-targeting, lookalike modeling, website & pixel tracking, custom audience creation / syntax, ad exchanges, new segment activation and 2nd party open marketplace data repackaging.- Assess and develop new and ongoing strategic partnership opportunities outside the organization. - Audit financial performance of all ongoing initiatives to ensure and deliver quarterly audit and reporting to Board**Personally attributable to over $10,000,000+ in 2018-2019 new client revenue**

- Oversee site/platform analytics, marketing research projects and marketing automation initiatives across business.- Work closely with clients and internal teams to develop custom reporting, analysis and BI tools to empower real-time decision making.- Develop data-driven strategy recommendations, lead departmental optimization projects and manage marketing automation processes. - Identify manual processes within the business and supported development of scalable automated processes.

- Managed custom primary market research, data analysis and marketing automation for all U.S. wireless telecom clients. - Worked alongside client management teams to help plan and establish research requirements, develop and execute data-driven marketing strategies and report on key insights data.- Provided internal/external stakeholders with real-time data reporting and BI tools: Dashboards, Pivot Tables, Scorecards, KPIs, Targeted Stacks, Forecasting Models, Infographs, reports/presentations, ad-hoc analysis, data pulls, etc.… - Managed data processing teams process planning and project management between departments.- Planned and designed departmental improvement initiatives and new quality control methodology for data reporting. - Winner of Nielsen’s TQM award.

- Managed on-site marketing event teams and oversaw sales strategies for client brands. Led standardization of corporate training procedures for new employees and established process guidelines for customer interactions.

- Managed West Florida store operations and regional marketing activities.- Promoted within 6 months to lead major acquisition of Alamo Car Rental - Developed innovative customer management system platform to streamline consumer interactions and operational efficiency. Approved for initial phase market testing and allocated $2,000,000 initial budget.

- Managed valuation and analysis for 15 large-asset accounts worth >$20,000,000.

- Analyzed supply chain processes; reducing facility sunk-costs by $20,000/month by improving outbound logistics procedures.- Led national adoption of new system within North American business sector.