• Analyzed demand growth through customer segmentation, churn analysis, and market trend to drive data-driven strategies and design efficient promo structures to achieve growth. - Launched New GrabBike Package in BKK, resulting in a 7x increase in subscriber adoption - Launched New Campaigns for New and Churn Users in BKK, contributing to a 54% monthly increase in new users and a 28% increase in churn users.• Assisted in go-to-market strategies and product launches… Show more • Analyzed demand growth through customer segmentation, churn analysis, and market trend to drive data-driven strategies and design efficient promo structures to achieve growth. - Launched New GrabBike Package in BKK, resulting in a 7x increase in subscriber adoption - Launched New Campaigns for New and Churn Users in BKK, contributing to a 54% monthly increase in new users and a 28% increase in churn users.• Assisted in go-to-market strategies and product launches, measuring effectiveness through KPIs and developed acquisition and engagement strategies to enhance customer retention. - Expanded affordability options, expanded GrabBike Saver in Bangkok, achieving 27% YoY growth in monthly users; expanded GrabCar Saver in more cities, resulting in a 16% YoY increase in 4W service conversion. • Managed promo spending forecasting, budget allocation, and cost tracking, ensuring alignment with business objectives• Created executive narratives, and designed presentations to influence key stakeholders and drive business momentum. Show less

- Analyzed customer trends in Thailand to develop targeted marketing strategies and campaigns for Yolé Thailand, leading Yolé Thailand to becoming the top sales performer among all franchises with avg. 1,000 customers per day .- Led a grand opening marketing campaign, driving record sales and achieved 3 million social media organic impression during opening week - Monitored and analyzed campaign performance, monthly revenue to drive continuous improvements in alignment with business… Show more - Analyzed customer trends in Thailand to develop targeted marketing strategies and campaigns for Yolé Thailand, leading Yolé Thailand to becoming the top sales performer among all franchises with avg. 1,000 customers per day .- Led a grand opening marketing campaign, driving record sales and achieved 3 million social media organic impression during opening week - Monitored and analyzed campaign performance, monthly revenue to drive continuous improvements in alignment with business goals with supporting the execution of marketing campaigns, ensuring effective impact.- Created presentations and Dashboards and collaborated with internal and external stakeholders to share insights and enhance partnerships. Show less

• Developed comprehensive marketing strategies to enhance brand visibility and drive more than 50% sales growth• Worked closely with cross-functional teams, including product development and PR to ensure brand consistency • Monitored and analyzed marketing campaign performance using analytics tools and made data-driven adjustments to optimize ROI.• Conducted market research, identified consumer trends to develop data-driven marketing strategies and campaign.

Public Relation (KNPB63 - TBS Student Council)Originated the social platform contents to promote the activities and news for over 400 students in Thammasat Business School.Collaborated directly with other departments to address the students’ concerns.Designed communication formats for prints and online collateral.

• Coordinated directly with 60 members of internal stakeholders to ensure the proper communication format deliveries.• Developed and visualized communication formats/contents for print, social media channels, and presentation materials.

• Executed various administrative duties, supported supervisors with various tasks as required• Collected and analyzed financial data, assisted in the creation of financial statements and reports, examined the company’s account

Facilitated and assisted over 50 participants on a 3-day conference.Prepared documents and emails to ensure their correctness in order to deliver to participants.

Generated creative ideas during a strategic brainstorming sessionAnalyzed trends and marketing research to implement into the project deliveriesManaged, oversaw, and launched several digital projects for Pomelo across 4 countriesCollaborated directly with influencers and clients to ensure the proper project deliveries