Cindy Tieperman Email & Phone Number

Managed team responsible for supporting the development and communication of the pricing strategy for AT&T Consumer products and services including Wireline, Internet and Video. Responsibilities included financial, competitive and market analysis.

Held 3 different roles within Business Marketing including Customer Communications, Customer Marketing and Channel Support. In these roles I led teams responsible for creating and driving a single message, single approach to the customer ensuring positioning as an end-to-end product and service provider. In the Customer Marketing role I managed a team.

Held 4 different leadership positions within the Consumer Product Marketing organization: Market Response Package Development, Consumer Wireline Product Mgmt, Consumer Core Services/ Operator Services Product Mgmt and Consumer Operator Services Product Mgmt. Basic responsibilities included leading teams responsible for strategy, new product development.

Led a team responsible for ideation, business case development and implementation of all new voice, data and IP products which launched in the Pacific Bell and Nevada Bell regions. The team was responsible for evaluation, selection and deployment of new technologies plus negotiating service provider contracts.

Various Marketing positions within SBC including Exec Director-Major Accounts; Sales Mgmt PBIS and Director-Marketing/Sales (Corporate Card Svcs).

Held various positions within Southwestern Bell Telephone (currently AT&T) including Product Marketing, Product Development, Corporate Auditor-Finance, Regulatory and Operator Services.