Cristina Torres Email & Phone Number

United States

United States

Working with small business owners in the retail, media, logistics and medical space to optimize their marketing plans, create costs efficiencies across their ecosystem and generate sales, new business partnerships and marketing roadshows.

Houston, Texas, Us

Lead & manage all marketing for Domestic partnerships including workflow mapping and synergy identification to ensure the project vision and goals are clearly defined, develop KPI’s, leading SAP integration cross regions. I help to define the marketing or the brand program plan, identify roles and responsibilities, and communicate strategy across campaign, social, ecomm & partnerships. Astute in managing multiple stakeholders across business and technical groups, tracking project scope, progress, and spend, and creating visualizations for transparent communication and accountability (e.g., reports).Managing a small global team which scales in disciplines, and also generates status, P&L, and Agile reports for management stakeholders ensuring clear templates and work instructions for all project phases and deliverables are communicated effectively and often. Issues and risks are proactively actioned and mitigated in a timely manner. The ability to ramp up quickly and identify synergies helps improve efficiency and mitigate systems/functional risk. Key performance indicators on work processes and/or business metrics can be generated to influence behavior change and performance.In this role, I serve as a team lead and mentor, highly engaged and preferred ;).

Mountain View, Ca, Us

Executed marketing communications strategies leveraging AI GTM Strategy for consumer & enterprise launches, and direction across the Workspace product areasDeveloped insights-led new product introduction marketing assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metricsLed close collaboration efforts with the business and regional marketing partnersAided in the definition and development of customer facing value propositions and ensures consistent execution across the mixLed creation of marketing materials such as messaging, including claims, customer presentations, product brochures, videos, social content, and web content/tools, and ensures all content is aligned with the brand's messaging and guidelinesSupported competitive analysis and/or market research to identify opportunities and threats in the organization’s product and service segmentSolved difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently

Dublin 2, Ie

Generated innovative ideas and creative partner solutions that provided measurable programs and generated $225mil of incremental revenue with existing and new business customers.

London, England, Gb

I help marketers meet & exceed their demand generation goals, building high velocity teams for tech, beauty, wellness & startup companies. I'm focused on scaling MediaMonks’ capabilities to help brands maximize their investments across technology infrastructure, organizational design, go-to-market strategy, media, campaign planning, execution, & reiteration through data/insights and behaviors all while partnering with you in a transparent & collaborative method. Let's do this!!

Brooklyn, Ny, Us

New York, Ny, Us

Clients: Airbnb, Slack, Google & JanuaryAi- Developed an approach for new business development, develop and lead (written and in person) RFI & RFP Proposal responses, utilizing personal client network to help grow client set for SF, Portland, NY and Buenos Aires- Managed all senior-level clients for the new business responses & client onboarding for each client set, including operational ways of working, financial process, intake process, retainer structure, creative mgmt operations etc. - Revamped training 101’s for Producers and Project Managers including How to’s, stakeholder review mgmt, tools for better communications and scope practices, how to manage EAC, etc.- Lead all new business presentations alongside Executive management & co-led all creative and production recruiting strategies, introductions and job description development for the SF and NY office- Worked closely with Google’s cost consultant, APR, and became Google’s model agency for APR to onboard utilizing my documentation & increased ROI retainer model- Negotiated Google’s single-largest agency SOW and helped other Google accounts within R/GA move onto our innovative SOW model

San Diego, Ca, Us

Clients: Google Store (full service agency embedded model)- Recruited and managed a fully embedded team at Google from inception to a 55+ Org comprised of producers, content, motion, operations, recruiters, and creatives for the multi-million dollar Google Store (store.google.com) over 12months time- Developed and negotiated an annual retainer with a 20% growth of gross revenue - Managed multi-level clients for the Retail and Hardware business units within Google- Established efficient, flexible process workflow and SLA operational model playbook for Basicand Google; including creating and enforcing resource and financial model planning andreporting for staffing models and utilization- Lead and managed product and operational strategy through effective communication and negotiation skills to bring together different views, personalities, goals, and needs for all stakeholders and their business alignment and growth

San Francisco, Ca, Us

Clients: Apple, Jordan, Levi’s, ServiceNow (partial embed), VISA, New Biz procurement - Identified opportunities and risks within client’s portfolio, develop strategies to mitigate risk, while outlining potential opportunities for account growth, and share learning and best practices across the agency- Responsible for 4-5 accounts/programs totaling upwards of $30 million gross revenue, managing the development ofannual Account Plans and achievable revenue goals for each account based on margin targets and rate card reviews- Ensured existing accounts remain commercially sound and achieve annual targets, growing year on year while keepingattrition to a minimum and morale high to deliver on quality end products- Managed the agency’s profitability by developing and negotiating statements of work, ensuring appropriate allocation ofresources, ensuring work is delivered on time, within scope and on budget, ensuring timely payments- Responsible for the establishment and enforcement of a client engagement workflow processes including developingrules of engagement, agency intake process, RACI’s at the account and project level, road mapping with clients to develop budget models, timelines, activities, and deliverables in order to capacity plan for the engagement and to support the client’s overall business objectives/goals- Managed creative strategy and though leadership, as well as deliverables and communication- Used effective communication and negotiation skills, bringing together different views, personalities, goals and needs, helping all stakeholders find business alignment and growth

New York, Ny, Us

Clients: Sientra; Johnson & Johnson (Zyrtec); Genentech (Actemra); Otsuka (Abilify), New Business development - Relocated to develop and manage an integrated Production department and develop/enforce processes to work with cross-country teams. Managed and trained a team of 6-8 producers from the associate to associate director levels.- Responsible for achieving integrated organizational goals with partners by defining objectives, measures, and protocols. Facilitate volume management process, resulting in accurate volume forecasting and increased accuracy in revenue forecasting for the month, quarter, and year.- Oversee all aspects of cost and timeline estimation, budgeting, P&L, statements of work, project planning and scheduling, status reporting, resource allocation, and issue, risk, contract negotiations, and client management.- Manage human resource responsibilities, including planning, recruiting, on-boarding, administration, and termination.- Definition and optimization of workflow processes.

New York, Ny, Us

Clients: Cimzia; Sientra; Medicis (Solodyn and Restylane), Johnson & Johnson (Zrytec), New Business development - Hired, trained, and managed a team of six associate-, mid-, and senior-level producers.- Developed and improved executive-level relationships with clients through communication, strategic planning, and effective problem solving.- Defined project scopes, goals, and deliverables on several multi-million dollar accounts, and facilitated contract renewal process for clients and quarterly business review sessions.- Exceeded revenue run rate and incremental growth targets by 54%, profitability targets by 62%, and goals.- Determined avenues for account growth and profitability acceleration, including new business, up-sell, and cross-sell opportunities.

Clients: Verizon (Droid Initiative, Droid Incredible and Droid DX); Chevron, Sunkist, New Business pitch development - Hired, trained, and managed a team of three junior members of the Production team.- Developed a streamlined production process for new accounts, and maintained relationships with internal departments, clients, third-party vendors, and agency partners. - Managed client budgets and partnered with account teams to ensure strategic/brand goals were met.- Exceeded interactive revenue goals through solution selling and migrating traditional business to the web.

New York, Ny, Us

Clients: New Balance, Corona, Monster Citibank- Played a dual role of internal and client advocate, in the absence of account team.- Defined and managed project scope, deliverables, schedule, resource needs, and budget and was responsible for client acceptance of final deliverables.- Responsible for flagging project issues and proposed resolutions to internal and client teams. - Managed large-scale projects, including websites, widgets, mobile applications, social media apps, and RM banners. - Provided current and accurate project information to assist with resource planning and revenue management. - Managed large scale projects from Flash & HTML microsites, widgets, mobile applications, mortgage tools, social media apps, RM banners etc. ,

New York, Ny, Us

Clients: US Army (DM), Weight Watchers(media), Bertolli (Villabertolli.com & Bertollinightsin.com, Media, CRM), Lunesta (CRM, Landing page & CMS), Brovana (microsite & subscription Mgmt)- Identified out of scope activities (OOP costs), managed the change requests to the estimate, conducted weekly financial tracking to ensure projects were on budget as well as provided regular status reports on current spend, alignment with the project timeline and resources - Managed various projects, such as E-Commerce websites, campaign microsites, online video production, e-mail campaigns, and banner campaigns.- Authored project SOWs, schedules, and estimate documentation for large- and small-scale projects and conducted weekly financial tracking to ensure projects were on budget and on schedule. Allocated all creative, freelance, and tech resources on a weekly basis per project. - Managed large budget projects, timelines, and agency and 3rd party vendor resources to ensure a quality experience on large and small scale projects Production Manager and other producers for the efficient utilization of resources - Led internal post-mortem team meetings, provided final status on project profitability versus actual costs spent, as well as review data and analytics gathered through vendors.

Portland, Or, Us

Clients: Nike Jordan, Nike NY, Sharp, Graham Webb- Facilitated integrated media/marketing campaigns (email, banners, events, media placement, search engine optimization)- Interfaced with clients on schedule and budget issues as well as hold weekly project meetings and author weekly production status reports in order to track project progress and report status to the team and clients- Supervised medium to large scale projects ensured timelines, budgets and upheld accountability for implementation of digital & interactive initiatives, content and resource management, design direction, project management, QC, 3rd party vendors and delivery - Worked effectively with internal departments on print including Creative, Art Buying, Account Management, Studio, Print Production & Client Services- Developed timelines, estimates & job numbers to be distributed internally & to client when necessary

Arlington, Virginia, Us

MOS was 75H which was the combat support administrator, I led a team of 15 soldiers training them both physically and mentally for battle ready operations.

New York, Ny, Us

Clients: ExxonMobil (Global Guidelines/Toolkits, Convenience Retail Print, & RPM Website development) New Business Pitches for Budweiser, Lipton, and Subaru - each awarded to the agency - Ensured complete accuracy of deliverables from the creative comp, through studio mechanical until production, and delivery of booked advertising materials to appropriate global distribution centers - Launched Beta version of RPM Interactive website (E Commerce Site) Interactive signage, executed standard & RM banners with 3rd party vendors - Developed spec sheets and time lines; secured competitive bids, coordinated photo shoots, negotiated costs and timing with appropriate vendors and generated cost control estimates- Performed quality assurance testing of print and toolkits on a global level

New York, Ny, Us

Traffic Manager (Print, DM, OOH, and POS)- Coordinated efforts with company creative directors to support Sony’s in-house advertising agency.- Managed data and personnel for developing television, radio, and print promotions for a variety of A-list artists.- Assisted VP of Creative Services with all administrative and office support-related functions.

Certified Coaching Certificate, Holistic Health

Certified Scrum Master, Agile

Bachelor Of Science, Legal Studies