I set marketing strategy and execute plans across digital and traditional channels for Adorama’s B2B division, Adorama Business Solutions. I support a large, remote sales organization selling into the Private (including Fortune 1000) and Public Sector (including Education), and the Federal Government.

Own the planning and execution of global B2B marketing campaigns. Drive acquisition of leads for the sales team across Hotel and Hospitality, Public Library, Legal and Education markets.

American Metal Market is part of the Euromoney Institutional Investor group of companies.Experience includes, but is not limited to:- Managing, both strategically and tactically, all digital channels including social media, online advertising, email marketing, and creation of original content from editorial coverage.- Collaborating cross-departmentally with designers, web development, production, editorial and data analysts to meet business goals.- Managing and mentoring a junior marketing analyst.- Producing weekly and monthly product performance reports for senior business stakeholders and write commentary on business strategy.- Working with both the subscriptions and advertising sales teams.- Assisting with any customer questions or issues. - Creating custom marketing plans for sponsored content, and provide analysis on results as well as answering any ad hoc requests for business data.- Attending industry events to promote AMM and its content to the market.

- Partner with Senior Marketing Manager in marketing financial forums and workshops- Responsible for division’s direct marketing campaigns- Manage branding of events including image sourcing. Brief designers to communicate creative vision- Utilize strong copywriting skills to devise original copy for full campaigns- Accurately target campaigns using product knowledge and excellent database skills- Handle a diverse portfolio of media/industry partners to provide cost effective promotion for events requiring exceptional organizational skills- Experienced team player. Communicate daily with telesales, printers, designers and event staff to ensure smooth running of marketing and events- Distinct analytical thinker and forward planner. Plan marketing campaigns and test and analyze results using tools such as Google Analytics- Diligently monitor marketing budgets using excel templates to guarantee good ROI for events

- Work as part of a small team marketing over 40 events with sole responsible for marketing 16 conferences a year - Schedule and execute marketing plans for each conference, which included fax, email, direct mail promotions and ad placements - Research and devise contra deals with external publications and associations to promote events - Effective and accurate copy writer - Proficient user of marketing database to mine data for promotions - Strong communication skills from liaising with conference producers, designers, logistics personel and telemarketers - Analyze and monitor promotions and planned ahead according to results - Coordinate conference brochures, requiring strong proof-reading skills and ability to work to tight deadlines - Involved in re-design of website, requiring use of problem solving skills and creative thinking - Increased delegate numbers for my events from previous year figures

- Assistant to Marketing Director in conferences division - Coordinate and edit mass emails requiring speed and attention to detail - Organize and assemble mass mailings and ensure prompt delivery - Compile and de-dupe Excel lists for upload to database and for use in mass mailings and emails - Manage marketing swaps with sponsors - Research lists by liaising with list brokers - Design marketing flyers for conferences using Adobe Illustrator and Photoshop - Working knowledge of HTML - Update conference and sales mini-sites - Face to face interaction with Senior Investment Officers at conferences