Carlos Mario Tobon Camacho Email and Phone Number
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Director of Demand Generation, and business operations with a strong understanding and handling of modern data science techniques. My goal is to grow sales pipeline by planning, executing, measuring and optimizing integrated marketing campaigns. Also important to my success is achieving sales and marketing alignment, understanding market competition, leveraging the right mix of marketing technologies, and being able to measure performance and ROI.Specialties: Marketing campaigns design and management, demand generation and online lead generation, paid search bidding strategy, SEM/SEO, ABM. Lead nurturing programs and scoring models. Data science, analytic projects, and data mining. Researching and mastering the use of marketing technologies to improve results. Other activities include excel business modeling, forecasting, budgeting, pricing, and scenario analysis. Fluent English and Spanish.
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Senior Director Of Demand GenerationEightfold.Ai Jun 2018 - PresentSanta Clara, California, Us
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Senior Digital Marketing ManagerSage Intacct, Inc. Jul 2016 - Jun 2018San Jose, Ca, UsManage digital marketing campaigns from inception to execution, working closely with sales and other internal stakeholders. Responsible of planning, forecasting, and budgeting digital marketing activities, including SEM/SEO, re-marketing and paid social (Facebook ads, LinkedIn Sponsored Updates). Using data from different sources to track performance and measure the impact of these campaigns on pipeline generation, pipeline acceleration and success rates (Google Analytics, Marketo and SFDC). Monitoring marketing lead life cycle from acquisition to sales pipeline. Working with sales to improve scoring model. -
Demand Generation ManagerMedallia Sep 2015 - Jul 2016Pleasanton, California, UsLeading account based marketing strategy. Some of my responsibilities are: working with sales to understand target accounts, gather information about these accounts, top executives and others who will be part of the sale cycles. Designing targeted campaigns to outreach our audience and increase their engagement with our content. Campaigns include orchestrated tactics such as email, display advertising, social media, SEM/SEO, and real time personalized landing pages. I also lead business intelligence and analytics projects to measure the impact of these campaigns on pipeline generation, pipeline acceleration and success rates. -
Demand Generation Manager / Marketing AnalystRed Hat May 2012 - Sep 2015Raleigh, Nc, UsMy core responsibilities included managing online lead generation campaigns such as SEM, email nurturing, content syndication, re-targeting and display advertising. Measuring the impact of these channels at each stage of the lead funnel. Optimizing and monitoring results with data science and business analytic projects. Exploring and implementing new marketing technologies. I also influence pricing decisions, helping to build scenario analysis and sales forecasting models. Other responsibilities included: optimizing business rules and processes, supporting partner's marketing initiatives and working with lead development team and sales teams to make sure there was a seamless lead management process.Software requirements: Excel, R, Business Objects, Adobe Catalyst, Eloqua, SFDC, Google Analytics and basic hadoop (Hive and Pig). -
Marketing ManagerFreedom Financial Aug 2010 - May 2012San Mateo, Ca, UsIn charge of paid search campaigns, managed a budget of $350k/month.Led data mining projects and scenario analysis of marketing programs.Optimize TV, Radio, Direct Mail and Online campaigns by finding consumer behavior patterns and trends exploring multiple databases. -
Marketing AnalystFreedom Financial Sep 2007 - Aug 2010San Mateo, Ca, UsIn charge of BI and quantitative modeling. Optimizing and monitoring marketing programs in order to guarantee positive ROI. Running online experiments to improve marketing results and generate qualify leads.Budgeting, forecasting and revenue analysis.
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Logistics And Operations ManagerIncav Technologies Nov 2005 - Sep 2007Oversaw and coordinated company operations from purchases to products delivery.Created and implemented the company accounting system using Peachtree and QuickBooks.Measured inventory turnover and identified the most profitable products and channels.Organized and classified inventory to improve revenue and increase turnover.Monitored customer satisfaction by phone calls and e-mails. Managed and optimized on-line sales. Proposed new sales channels to diversify risks.Other responsibilities included: warehouse management, supervising shipping and product handling.
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Plant EngineerEduardono S Jan 2002 - Jun 2004Designed new fiberglass products, components, assemblies, and installations. Created draws and blue prints with products specifications.Leaded the production line to a level of high performance in terms of productivity, waste, and inventory control. Controlled and arranged plant schedules.Performed mathematical calculations to determine manufacturing processes, staff requirements, and production standards. Production planning.Created bills of materials to coordinate the purchasing process. Improved customer satisfaction with on-site repairs and after sales visits. Created monthly budgets and assured its accomplishment. Implemented six sigma techniques to improve productivity and solve problems in production.
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Plant EngineerInvexport S Jun 2001 - Dec 2001Implemented new manufacturing techniques as JIT and MRP. Provided training to employees to improve productivity. Developed and maintained measures to maximize efficiency and effectiveness of assets.Controlled and enhanced manufacturing methods, as well as labor utilization standards (KPI's).
Carlos Mario Tobon Camacho Skills
Carlos Mario Tobon Camacho Education Details
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San José State UniversityApplied Economics -
De Anza CollegeBusiness Administration
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Universidad EafitProduction Engineering
Frequently Asked Questions about Carlos Mario Tobon Camacho
What company does Carlos Mario Tobon Camacho work for?
Carlos Mario Tobon Camacho works for Eightfold.ai
What is Carlos Mario Tobon Camacho's role at the current company?
Carlos Mario Tobon Camacho's current role is Senior Director of Demand Generation.
What is Carlos Mario Tobon Camacho's email address?
Carlos Mario Tobon Camacho's email address is ct****@****ail.com
What is Carlos Mario Tobon Camacho's direct phone number?
Carlos Mario Tobon Camacho's direct phone number is +140887*****
What schools did Carlos Mario Tobon Camacho attend?
Carlos Mario Tobon Camacho attended San José State University, De Anza College, Universidad Eafit.
What skills is Carlos Mario Tobon Camacho known for?
Carlos Mario Tobon Camacho has skills like Analytics, Lead Generation, Salesforce.com, Sem, Management, Data Analysis, Marketing, Strategy, Forecasting, Online Marketing, Business Intelligence, Marketing Strategy.
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