Clare O'Brien Email & Phone Number

Sutherland Shire

Supporting ANSTO's commercial divisionsProduction of marketing materials for conferences and conventionsRelaunch of website presence for commercial divisionsAssisting with industry engagement

Content management of websites and social media.Secured a variety of press coverage for players, teams and the softball association.

Alexandria, Sydney, Australia

Marketing and communications support across portfolio of digital, print and communications businessesDeveloping group wide internal communications strategy to maximise business potentialReviewing and developing new social media strategiesManagement of brand representation at a group levelEvent management and coordination

Alexandria, Sydney, Australia

Working across a portfolio of brands including fitness, sport, retail and properties.Launched new websites including All Sorts Fitness Wyong, All Sort Indoor Sports and All Hours Shop.Content management for all websites in the group portfolio, working with Joomla and WordPress systems.Creation, copy writing and execution of email marketing campaigns and member newsletters.Launching and managing social media presence on facebook, twitter, youtube and vimeo.

Increasing the reach of media coverage of Australia’s national sportswomen and teams through social mediaReviewing the national news coverage and feeding this to the Sporting Sheilas websiteCreating, managing and scheduling social media accounts, @SportingSheilas and www.facebook.com/sportingsheilasAssisting in social media content for national Sport for Women conference

Alexandria, Sydney, Australia

Managed all marketing and advertising activity, using a broad range of marketing mediumsBrand management at events and conventionsMember communications including email newsletters, websites, member information packs etc.

Introduced and implemented marketing and communications schedule.Developed and managed new company website.Launched new Silver Service Club brand across all marketing functions.Initiated and managed print advertising.

Not-for-profit association for Australia’s professional rugby playersDeveloped the Masters of Rugby brand and Rugby Speakers Bureau brand.Managed national events and tours.Account managed sponsors and benefits partner providers.Designed and implemented member communications strategy.

London

Europe’s largest membership association for UK fitness professionalsKey contact for portfolio of sponsors and fitness partners exceeding 25 clients in total including top tier accounts such as Lucozade Sport, Nike, AXA PPP Healthcare, Technogym and Nintendo Wii Fit.Ensured the FitPro brand and partners’ brands were represented appropriately in below and above the line campaigns.Project managed national co-branded initiatives including the Nintendo Wii Fit roadshow, Nike Dance… Show more Europe’s largest membership association for UK fitness professionalsKey contact for portfolio of sponsors and fitness partners exceeding 25 clients in total including top tier accounts such as Lucozade Sport, Nike, AXA PPP Healthcare, Technogym and Nintendo Wii Fit.Ensured the FitPro brand and partners’ brands were represented appropriately in below and above the line campaigns.Project managed national co-branded initiatives including the Nintendo Wii Fit roadshow, Nike Dance Classes and Lucozade Sport Online Virtual Fitness Trainer including planning, promotion, implementation, brand guidelines, campaign measurement and stakeholder management. Show less

London

Not-for-Profit Membership Association for UK health clubs and leisure centresManaged member sales, marketing and member communications, increasing membership from 1,800 – 2,400 during my tenure.Developed FIA brand portfolio including development of guidelines, values and key messages.

Sydney