Directions in Marketing delivers strategic and tactical marketing solutions for not-for-profit and commercial organisations. Encompasses brand, marketing strategy, market research, product development, marketing communications/content marketing, business development, and training.Previous highlights:worked with Charity IT Leaders (CITL) to develop their membership marketing; developed and implemented marketing strategy for Camara Education, including renewed brand and brand framework/messaging, and marketing process, called 'Masoko', for selling Camara products and services in its education hubs abroad, including training at the Camara Africa Hub in Mombasa for Camara staff from Ethiopia, Kenya, Tanzania and Zambia, to increase sales to schoolsdeveloped and delivered relationship training for NCVO staff to engage potential membersdelivered prototyping phase for smartcard at East End homeless charity

Seminar Leader on International Marketing programme.

Charitable trust serving the whole of the direct, digital and data marketing industry.The main function of the trust is to distribute funds in support of projects and activities which contribute to the future growth and governance of the sector.It works in the areas of research and education, supporting responsible marketing practice.

Lecturer on Principles of Marketing, Business Essentials Advanced, Project Management, Effective Organisations and the Consultancy Process, Group Marketing, and Global Business in Context modules for University of Roehampton and Ulster University Business School, partners of QA Higher Education.

Lecturer on Project Management, Business Essentials Advanced, and International Business modules for University of Roehampton and Ulster University Business School partners of QA Higher Education

Camara's mission is to transform education using technology to support disadvantaged students in developing countries.Camara works with schools, heads, deputy heads and teachers in Ethiopia, Kenya, Tanzania and Zambia to deliver technology and the training and support and content to make a real difference to student achievements.

Lectured on Strategic Marketing & Marketing Planning, Global Marketing, and Digital Management Methodologies on both the MSc. Marketing Management and M.B.A. programmes.

Developed and implemented marketing strategy and plan for this property business, majoring on delivering wealth management products and services for its High Net Worth clients to augment Triangle's property offer.Managed the residential property team and brought in new sales monitoring processes.Delivered as part of the marketing agenda new client communications/content marketing, new product development, Private Equity fundraising client engagement and relationship development processes, client research, PR, digital, brand marketing, and business development.

War Child UK works to end the atrocity of the lives of children and families being damaged by war. This inspiring and wonderful charitable organisation has developed into the most effective charity at working with children whose lives have been marred by the horror war. They work in child protection, education, and livelihoods, seeking to give children back their childhoods.I served on the Finance, now Audit & Risk Committee, while I served as well as the charity's Chair for a number of years (see separate entry).

As War Child's Chair, I oversaw a major expansion of its influence and work, which has now reached over 100,000 children supported in war zones in Afghanistan, Democratic Republic of Congo, Iraq, and Uganda, with projects in Jordan as well to deal with refugees from the Syrian Civil War.Led the Board through several lean years, building on the work of my excellent predecessor, before the work of the CEO bore fruit to achieve an injection of resources to help build the organisation, which has been led by the current CEO, appointed while I was Chair.I was the first Chair to visit the field (see attached photo) when I went to Goma and Kinshasa in the Democratic Republic of Congo, June 2011.

Lectured on CIM Professional Diploma on marketing planning, managing marketing, project management in marketing.Lectured on Digital Marketing Planning as part of the CAM Diploma in Digital Marketing

Led this digital charity, sending donated and refurbished computers to the developing world:drove the development of a new strategy for the charity, moving it toward delivering more ICT for development, a greater role for fundraising, and developing new products and services to diversify the income basedeveloped an approach to mergers and acquisitions for the charityenhanced Computer Aid's offer to the marketplace, together with customer service policy, communication materials, and e-mail sales campaign, and also pioneered a professional approach to sales for the charity by supporting the Nairobi field team with sales tools and techniques, sales processes, and portfolio management and planning

Action for Children's work is largely funded and driven by its many local authority commissioners, sponsors and customers across the UK. This role was thus a b2b one, supporting the winning of new children and young people's projects from, and the sale of other services to, local authorities.Implemented a new Marketing Strategy approved by our Council to develop our relationship management with these customers, ensuring that we are driven by targets for new business and customer satisfaction.Supported the winning of new business with new online tendering support; market research function delivering local and national competitor information and brand health indicators; marketing managers working on tenders and producing strategies for our service areas, together with online and offline marketing.

Programme managed the largest rebranding and launch in the voluntary sector to date in changing the name of the organisation from National Children's Homes (NCH) to Action for Children, a £6m development encompassing projects to roll out the new brand across the organisation and promote the new brand on TV, campaigns, digital, and internal comms. Won 2 awards (CIPR Internal Communications and Communicate Magazine’s Transform).

This course targetted potential transferors into the charity sector from the commercial (primarily) and public sectors. A number of modules were delivered over a period of months with guest speakers from sector bodies, charities or consultancies.As one of those guest speakers, I delivered content and case studies on marketing & communications in the sector.

The Consortium for Street Children (CSC) is a global network that raises street children’s voices, promotes their rights and improves their lives. They do this through our focus on advocacy, research and network development. Global membership, with a wide range of organisations that support street children.While trustee, I chaired the Marketing and Fundraising Committee, driving the marketing and fundraising strategy for the charity and supporting the central office team.

Lectured on CIM Professional Diploma on marketing planning, managing marketing, project management in marketing.Lectured on Marketing Communications as part of the Business School M.B.A.

Delivered Marketing & Fundraising Strategy for this medical institute incorporating new branded communications and new publications, together with:membership engagement drivenew relationship management approach to Company Subscribers, including new graduated tiers of membershipmost successful membership renewal for the BIR up to that point.

Delivered a marketing change programme for this niche offshore wealth management provider, including:new Private Client Services brand, implemented across all 12 offices of this global business, including all online and offline collateral, including product brochures, factsheets, newsletters, etc.new branded products and services, including Dual Currency, Fiduciary and Structured Deposits; Property Services package, including search service, lending, and legal; and, most importantly, new client financial planning process and complete suite of new insurance services. Total projected annual profit added: $1.9mmarket research/competitor analysis/prospect targetting for client relationship managers to use to help drive businessnew global customer account opening process and supporting documentsnew relationship/country market sales training and relationship management developmentproduct navigator, new intranet containing complete product and sales information

Responsible for marketing of Coutts offices, products and services in Offshore Europe (Guernsey, Isle of Man, and Jersey) and Offshore Americas (Bahamas and Cayman).Drove referrals from Coutts UK units to these offices, and marketed Coutts services in these office both internally and externally. Marketing mix included brand and product development, intermediary marketing to professionals, events and conferences, PR, newsletters and marketing communications/content marketing, internal databases for sharing information on competitors, etc. UK Country Market support within Coutts, i.e. for all Coutts staff targetting the UK market in offshore America/Europe and Switzerland, and for other country markets of the UK team, i.e. Kenya/Middle East.Developed new investment (Coutts Investment Programmes - for Coutts Offshore) and other products (e.g. client reporting) for Coutts Group.

Delivered two change projects and upgraded increasingly important project management skills while working in this department:Personal Investment Authority (PIA) - responsible for project managing NatWest's compliance with the PIA requirements by the deadline. Successfully completed project on time, to budget and to quality standards - NatWest had no interruption in its ability to sell investment products compliantly from its branches.Section 2 Clearing - responsible for partially automating this business process in NatWest's clearing department, resulting in cost savings as part of a wider programme of work.Acted as a senior project manager working on NatWest distribution/network projects with a cadre of project managers, supervising and coaching them during project delivery.

Drove marketing strategy for established business customers, smaller small businesses after start-up that turned over less than £100K a year. Developed models of service for this segment across the NatWest network, and led a project to pilot these different models in 3 different areas of the UK. After evaluation and the final report, the Assistant Business Manager was implemented by Natwest and continued to support NatWest at that time as the brand for small business banking.Also responsible for club, society and charity customers turning over less than £1m a year. Led the development of a new product and service for this important segment to stem losses of customers and customer dissatisfaction. Successfully launched this in 1994.Worked during this time with Durham University Business School to help nurture understanding of small businesses in a course for NatWest Business Managers, and worked with Durham to produce "Making the Most of Your Business", NatWest's free guide for established businesses - over 1m were given to businesses to help them manage their business and grow.

Small Business Services was responsible for all non-personal customers under £1m turnover. Worked on various marketing initiatives.Developed bank strategy for schools and professional sector marketing of bank services to key accountant intermediaries. Edited Accountants Newsline, sales tool sent out to all accountants in the UK.Product managed the deposit side of Small Business Services book, and also responsible for pricing of clearing/transmission services for small businesses.

Graduate trainee on NatWest graduate scheme at NatWest's West End (West) Area Office, then West End Regional Office.Combined project work with staff training sessions for the Bank's new Coverage Periods sales mechanism. Worked on branch and area targetting for products and services.

Graduate trainee on NatWest graduate scheme at Regent Street Branch.Whistle stop tour of branch functions at that time, including securities, credit [manager's clerk], and marketing, where I gained my first exposure to marketing and sales.Became the key person in the branch for marketing the wide range of products from NatWest's subsidiaries, establishing a range of product files with ready information available to satisfy staff sales leads.

Graduate trainee on NatWest graduate scheme at the former Bloomsbury Parr's Branch.Whistle stop tour of branch functions at that time, including counter, processing, standing orders/direct debits, foreign desk [transfers, negs/collections, inward bills, foreign currency], and safe custody.

Camden and Hackney Unemployment Benefit Offices for the then-Department of Employment, in charge of paying benefit accurately and on time for a specific set of claimants.In charge of clerical officers in Fresh Claims and a Claimant Benefit section.

Holloway Unemployment Benefit Office for the then-Department of Employment, in charge of paying benefit accurately and on time for a specific set of claimants.Started out taking fresh claims and graduated to a Claimant Benefit section.