C Tong Li Email & Phone Number

Hong Kong

- Branding strategist and community storyteller for ESF Sha Tin College.- Working with specialists at headquarters to achieve internal and external marketing goals, implement policies and leverage online destinations for various categories of audiences.- Analysing audience’s digital behaviours to improve strategies for optimisation across various communications platforms including widely used social media channels and internal membership management systems.- Managing team of eleven in digital media, innovation, journalism, design, photography/videography to produce in-house content.- Curating themes and sourcing content for social media and producing digital and printed publications, including newsletters, posters, annual reports, brochures and yearbooks.

Producing original photographs and creative images. https://instagram.com/ctongraphie/Providing translation and proofreading services to independent artists and clients in various industries including FinTech, banking, trading, retail, performing and visual arts, fashion and education. Languages: English, traditional and simplified Chinese

Hong Kong Sar

- Event manager of dance events, marketing strategist for event sales and storyteller of in-house productions.- Evaluated and monitored digital behaviours to polish strategies for event subscriptions and marketing campaigns.- Produced original in-house content to drive audience responses for improving sales conversion rate.- Supervised video content production for social media engagement and copywriting for marketing materials.- Pitched performances by in-house dance groups to arts and cultural venues and property conglomerates.- Managed team of three event associates and assistants, collaborative relations and sponsorship negotiations.- Cross-department communication on client account management and customer experience enhancement.- Organised and supervised stage productions, performances, auditions and photoshoots.- Social media content contribution to sister company Hong Kong Dance Magazine: Content

Hong Kong Sar

Content writing for regular series in English and Chinese on mainstream social media platforms.

Hong Kong, Hong Kong Sar

- Digital marketing content curation and implementing strategies for sales.- KPI identification, evaluation and improvements for online marketing campaigns.- Paid advertising evaluation, monitoring and leveraging on Google and Facebook.- Client-facing to influence and draw sales.- Corporate language training packages arrangement.- Feedback handling and tutor recruitment for all centres.- Management of a team of six teachers and quality supervision of delivered products.

Hong Kong

- Curation, planning and execution of events to achieve marketing and branding goals of clients includingproperty conglomerates, printed media, luxury and fashion brands and hotels.- Management of team of three marketing associates to produce and pitch strategic event plans to clients.- Collaborative parties including influencers sourcing and management to produce original content for events.- Supervision of market research and event-based teamwork management.

Guangzhou, Guangdong, China

- Content writing and event reports for social media presence of performances and events.- Graphic design for marketing campaigns to optimise sales and signups for performances and events.- Representative of venue for international visiting groups.

Master Of Arts (M.A.), Music

Music Creativity | Arranging for Ensemble | Music Technology | Music Analysis | Choral Pedagogy | Curriculum Design | Early Childhood.

Bachelor'S Degree, Music Performance

Contemporary Dance | Chinese Folk Dance | Choreography | Flute | Chinese Zither | Guzheng Ensemble | Piano | Choral Conducting |.