Carolyn Torgersen work email
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STRATEGIC MARKETING & COMMUNICATIONS LEADER ➞ I am an established senior professional who leverages internal and external marketing and communications strategies to meet short-term and long-range business objectives while increasing market growth. I draw upon 20+ years of progressive management experience, including building departments from the ground up. I bring an innovative and rounded approach to marketing that includes, digital and social media, events, publications, newsletters, direct marketing, SEO/SEM, and traditional advertising. Throughout my career, I have successfully worked in-house, remotely, and as a consultant. I have proven experience in working with nonprofits on grant administration and fundraising, as well as with corporations on internal and external communications, market expansion, and continuous growth strategies.***************************************SELECTED CAREER HIGHLIGHTS✔ Increased unique site visitors from 18K to 20K per month in one year through strategic marketing efforts, including SEO/SEM, e-newsletters, and industry publications.✔ Achieved brand awareness by implementing strategic marketing plans that included advertising, direct marketing, e-newsletters, surveys, public events, and social media platforms.✔ Improved open rates for the e-newsletter by 50% through developing engaging content and targeting key audiences.***************************************KEY AREAS OF FOCUS☑ Strategic Marketing Plans☑ Digital & Social Media Marketing☑ Public Relations☑ Corporate Communications☑ Grants Management / Non-Profits☑ Brand Awareness ☑ Crisis Communications☑ Messaging & Content Creation☑ Advertising & Promotional Spending☑ P&L Oversight☑ Budget Management ***************************************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: Carolyn.torgersen@gmail.com
Independent Consultant
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Strategic Communications And Marketing ConsultantIndependent ConsultantChicago, Il, Us
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Marketing/Communications/Pr ConsultantIndependent Consultant Jan 2003 - PresentChicago/OtherThroughout my professional career, I have provided consulting services to a variety of clients across multiple industries. My services range from creating and executing marketing campaigns, to brand management, and grant administration. I leverage my corporate experience to navigate complex business structures and forge relationships with key executives and decision-makers.SELECTED ACHIEVEMENTS:✔ Developed and launched a microsite for a client, The IDEA Fund.✔ Implemented a $100K marketing grant from the Charles Stewart Mott Foundation.✔ Drove awareness of Women’s Giving Circles in South Carolina by creating and implementing marketing campaigns.✔ Drove awareness of the benefits of rural philanthropy by developing and executing a 12-month marketing campaign.✔ Organized volunteers and guest speakers for the annual Geekend event in Savannah.
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Director Of Marketing And CommunicationsAmerican Osteopathic Foundation Mar 2020 - Mar 2024Chicago, Illinois, United StatesAs director for all marketing and communications efforts, I developed and executed high-performing strategies that drove the American Osteopathic Foundation (AOF) brand awareness in new and existing markets and strengthened the AOF brand identity as the key philanthropic partner supporting osteopathic medicine and professionals worldwide.SELECTED ACHIEVEMENTS:✔ Redesigned main website, www.aof.org. Increased total visitors 62%, new visitors 87%, and page views 109% in Q1 2022.✔ Developed and implemented multiple audience-targeted e-newsletters, consistently garnering greater than 50% open rates.✔ Developed programs and specialty health-focused funds to meet mission of enhancing patient-centered care including a multi-faceted LGBTQ+ Health Equity and Inclusion Initiative launched in 2022.✔ Initiated and led the foundation's partnership with the Scripps Research Institute on the DETECT Study. -
Public Relations DirectorThe Idea Center Jan 2016 - Dec 2019Manhattan, Ks (Working Remotely)I was recruited to the IDEA Center to lead all marketing, communications, and PR strategy, which include website, social media, media relations, copywriting, marketing collateral, speechwriting, and presentations. In this role, I successfully worked remotely with teams and outside agencies on developing strategies that increase brand awareness in the higher education market.SELECTED ACHIEVEMENTS:✔ Improved requests for comment/interviews by media outlets by training staff on effective communications strategies.✔ Implemented grantmaking initiative focused on improving teaching and learning as a manager of the IDEA Impact Grants Program.✔ Standardized digital and print collateral by implementing templates and rebranding all material.✔ Facilitated the launch of two new services, securing 12 new clients.✔ Oversaw the social media strategy which increased Twitter followers 10% in two years; increased the e-newsletter opt-in rate by 150%.✔ Increased unique visitors to the site from 18K to 20K+ per month in one year; achieved a 50% improvement in article placement in key publications.✔ Played a key role throughout the company’s acquisition by Campus Labs (now Anthology), including training staff on best practices, transferring design, graphics, social media, and website assets.
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Vice President For Marketing And CommunicationsCommunity Foundation Of The Lowcountry Jan 2008 - Dec 2014Hilton Head Island, ScI was promoted to the senior leadership role to continue providing oversight of the marketing and communications department, with a direct line to the CEO. In the role, I managed all communications efforts and led a team of 3 full-time communications staff and 20 volunteer advisory board members.SELECTED ACHIEVEMENTS:✔ Drove brand awareness by creating advertising and direct marketing campaigns, e-newsletters, constituent surveys, organizing large events, providing website management, and securing recurring publication spots.✔ Spearheaded the Inaugural Public Art Exhibition, including developing marketing and promotional materials; secured $180K in public and private financing and 300-500 artist entries annually.✔ Implemented advertising and direct marketing efforts that grew revenue 20% for the Annual Giving Campaign.✔ Increased charitable assets from $22m to $70M and secured $50M in grantmaking and scholarships.✔ Delivered a 50% improvement to e-newsletter open rates by managing content and targeting to donors, non-profits, professional advisors, board members, and women’s giving circles.✔ Managed the company’s three websites that generated a combined 5K unique visitors monthly.✔ Created a targeted online directory that generated 20K+ hits.✔ Received the Wilmer Shield Rich Award for Excellence in Communications, as well as a Bronze Award for Website in 2010 and Gold Award for Biennial Reports in 2009. -
Director Of CommunicationsCommunity Foundation Of The Lowcountry Jun 1999 - Dec 2007Hilton Head Island, ScI was brought into the organization to build the marketing and communications department. In this role, I created processes, policies, and best practices for the department. Additionally, I managed the creation of the company’s website, including providing graphical direction, content creation, and copywriting.SELECTED ACHIEVEMENTS:✔ Standardized all internal and external communications and achieved brand awareness.✔ Led a scholarship initiative for the organization’s 10th-anniversary outreach, which generated $150K in financing for the program.✔ Received the Wilmer Shields Rich Award for Excellence in Communications from the Council on Foundations.✔ Won the Bronze Award for Newsletter in 2006.
Carolyn Torgersen Skills
Carolyn Torgersen Education Details
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Bachelor'S Degree
Frequently Asked Questions about Carolyn Torgersen
What company does Carolyn Torgersen work for?
Carolyn Torgersen works for Independent Consultant
What is Carolyn Torgersen's role at the current company?
Carolyn Torgersen's current role is Strategic Communications and Marketing Consultant.
What is Carolyn Torgersen's email address?
Carolyn Torgersen's email address is ca****@****ail.com
What is Carolyn Torgersen's direct phone number?
Carolyn Torgersen's direct phone number is (843) 681*****
What schools did Carolyn Torgersen attend?
Carolyn Torgersen attended Miami University.
What skills is Carolyn Torgersen known for?
Carolyn Torgersen has skills like Social Media, Marketing Communications, Social Responsibility, Philanthropy, Strategic Communications, Public Relations, Public Speaking, Event Planning, Management, Community Outreach, Newsletters, Speech Writing.
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