Christina Torkelson Email & Phone Number

Boise, Idaho, United States

Boise, Idaho

• Use strategic marketing methods and tools to cultivate relationships with major employers and agency partners to promote alternative commute options and employee benefit programs
• Produce creative and engaging marketing materials, including annual report, flyers, posters, and displays; blog, social media, and website content; and email marketing campaigns
• Plan and execute large scale marketing campaigns and events, including timeline and budget management, event coordination, and business-to-business outreach
• Spearhead social media marketing campaigns; 2018 Ridetober campaign increased target market participation by 28%
• Use SquareSpace CMS to edit and update website and blog as needed

• Lead - developed a multi-agency marketing brochure, including concept, research, content, and design
• Lead – produced a promotional video, including script-writing, graphics, coordination of production crew, and distribution
• Maintained and managed website and social media accounts; significantly increased online presence and website traffic through development of a social media marketing plan, content calendar, and audit
• Produced traditional and digital marketing collateral for print, web, social media, and video
• Assisted with development of public involvement plans to encourage meaningful public participation
• Managed logistics for public meetings, internal meetings, and education series events

• Worked closely with Managing Editor and Owner/Publisher to promote the magazine on website and social media accounts with over 70,000 followers
• Write and update engaging website content
• Develop the organization's first monthly e-newsletter for email marketing purposes
• Create, conduct, and analyze customer feedback survey
• Launch and promote a video blog series
• Assist the editor and/or owner as needed with uploading feature articles, photos, and stories to the website

• Worked with Executive Director and Event Planning Committee to plan and promote the 10th Annual Harvest Dinner and Silent Auction
• Created promotional materials such as invitations, web and social media announcements, and community calendar updates
• Solicited monetary and in-kind donations from various donors and organizations via letter and telephone
• Acquired silent auction items, recruited volunteers and assisted with securing corporate sponsorships for the event
• Assisted with event logistics, including floor plans and layouts, rentals, décor, and food and beverage service

Bachelor Of Arts - Ba, Communication

Graduate Certificate, Public Relations