Chiara has over 15 years of Strategy experience. She began her career at Zenith Media as a key member of Liquid, an internal think tank and service offering for all clients, focusing on Ideas, Innovation, and Tech. She transitioned to a Senior Media Strategist where she developed national and local media plans for clients such as JP Morgan Chase, Verizon, and H&M.Chiara spent the next three years leading and growing the Arby’s business at Moxie, a Publicis agency. She implemented an award-winning social strategy on gamers and gaming culture to create content that speaks to them as a fellow fan. She then went big (and small) through Arby’s partnership with Coca-Cola announcement to set the Guinness Book of World Records for the largest & smallest advertisements. She co-led one of the longest Live events in Facebook history, Delta’s “Big Thank You” which featured footage from around the world, recognizing its global workforce of 80,000 employees, using over 430+ personalities.Chiara shifted brand side at Under Armour in 2018, where she led Innovation and north star vision for Digital Products, Marketing , and Partnerships. She collaborated with Events, Brand Marketing, to co-lead the first Human Performance Summit, an athletic experience where over 180 athletes and media partners participated. During the pandemic, she led with data and insights and took MapMyRun even further. Runners who connected their shoes to MMR ran 7% faster, 3% further with personalized form coaching. Chiara now is based in Miami where she currently leads Marketing and Visual Merchandising for U.S. and Caribbean for Swatch.She has her Masters from Pace University. She speaks Italian, Spanish, and English.