We unlock your business’ true international potential with extensive in-country knowledge of North America and Latin American countries.OnPoint’s unmatched expertise, actionable insight, and strategic counsel give you the power to expand with confidence into new international markets while staying focused on running your business.We help you win in the marketplace handling all aspects of your international business expansion, from strategy to hands-on execution. Our team gets you up and running faster and smoother, providing you native expertise for the helpful and timely guidance that ensures speed to market and business success.HOW WE DO ITPARTNERSHIP. We work collaboratively with your organization to make the right decisions, smartly and quickly, to get you to growing sales, better margins, and sustainable results faster.EXPERIENCE. Our team is composed of experienced, proven experts with decades of success developing and executing Go-To-Market projects in the most diverse industries and countries.LOCAL EXPERTISE. To win in new markets, you need to know the ins and outs. We provide market knowledge, understanding of business culture, expertise in local regulations and a network of the best business partners to ensure efficient delivery and your best outcome.

Founded a start-up real estate development company investing in the Brazilian affordable housing market segment. Invested in six housing projects over four years, built 2,300 housing units and generated multimillion-dollar sales.

Improved revenues and gross margin, strengthened brand, and enhanced go-to-market strategy for three business areas of this family owned paper and personal care products company: consumer goods, professional services, and specialty papers.

Restructured business model for one of Brazil’s leading homebuilders, operating in 64 cities across 13 states. Improved competitiveness by applying consumer package goods and retail best practices to real estate development.

During my tenure, I had the privilege to work with a “dream team” comprising corporate executives, staff and 3rd party professionals who recognized the value of letting leaders lead by demonstrating trust, collaboration, and empowerment. One of the very first initiatives I led was to reformulate and strengthen our Go-to-Market (GTM) strategy, revitalize equity of our brands, as well as establish and enhance a culture of innovation and esteem. My first step was to champion the complete restructure of our sales infrastructure. By collaborating with the key stakeholders, we reorganized the sales force, focusing on net revenue, channeling profitability and enhancing distribution. We designed a P&L analysis process for each customer, which delivered profitability reporting internally and became the basis to assist each customer to improve their own effectiveness. We instituted discounts for placing early orders, eliminating the backlog and improving on-time and fill-rate metrics. We established Trade-Marketing as a training platform for high-potential sales and marketing professionals. We implemented a unique Customer Center, which greatly improved service levels.I feel a great sense of pride for each and every person who contributed to our efforts throughout the restructuring timeline and, while executing the reassignment or replacement of 80% of our staff, we systematically increased every single quarter of y-o-y sales. As a result, our GTM implementation became the worldwide benchmark and Trade-Marketing became a competitive advantage, advancing our capabilities to drive presence, placement, pricing and promotion across all product categories. All sales channels delivered above and beyond overall profitability targets, and it doesn’t get any better than that!

Accelerated sluggish growth of multinational mass media company within Latin America. As latecomer to the Brazilian Internet boom, faced steep competition from free internet providers, high operational costs, and declining consumer confidence.

Consolidated two distinct business cultures and go-to-market strategies for food conglomerate. Facing declining market share, instituted new strategy that relaunched Gatorade brand and grew market share across all food and beverage categories.

One of five executives to cross-fertilize business ideas, foster knowledge exchange, and generate significant business growth across leading consumer goods company geographic divisions in Europe, the Americas and Asia.