Cristina Trușcă personal email
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Experienced manager with over 25 years of experience in Pharmaceuticals, marketing and medical affairs, coordinating all phases of the product life cycle: business development, launching, planning, budgeting, prices and market access.
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Ta Medical ManagerSandoz Romania Jul 2020 - PresentBucharest, RomaniaSupport country medical affairs strategy in line with the global strategy, country insights and market conditions, and secure implementation of planned Medical Affairs activities within the designated therapy area(s).Ensure effective medical support in Business Development, prelaunch/ launch activities and key strategic business priorities. HCPs engagement in differentiated medically-initiated or medically-supported projects (educational, scientific, patient support, Advisory board) for improving patients care and treatment outcomes. Implementing Multichannel engagement (MCE) KOLs. Focus on continuous increasing in medical communication efficacy to both internal colleagues and external clients, by balancing virtual and f2f toolsDigital engagement for clients and KEE/KOLSupport for marketing in defining fully compliant, effective promotional and educational materials/ presentations/projects/ activities aligned to marketing strategy and actual legislation.Strengthen internal medical capabilities of sales force and medical teamEnsure effective transfer of medical knowledge to the field force; improve medical knowledge of the team by periodic medical trainings developed, adapted and delivered;Periodic evaluation of medical knowledge of field force associates followed by medical support in consolidating essential medical concepts needed in product detailing. -
Senior Pharma And Healthcare ConsultantSerban&Musneci Associates Sep 2017 - Jul 2020Bucharest, RomaniaSolid medical background and expertise in public affairs, public health policies, medical affairs, marketing and strategic communication. Worked on the institutional communication projects, lobbying and advocacy, strategic communications, analysis and research of health policies and health legislation. Medical KOL engagement for promoting health initiative, in cooperation with the Patients' Associations. Assisting various organizations (NGOs, patients associations, pharmaceutical industry) to develop advocacy campaigns, communication and reputation campaigns, pursue opportunities and solve challenges. Focus on Oncology/Hematology/Rare DiseaseAreas of expertise: Medical affairs, market access (Managed Entry Agreements - MEAs), price policies, health technology assessment - international procedures and local rules and reimbursement legislation, organizational reputation and corporate social responsibility projects (CSR), health promotion strategy and programs;Client service and developing a communication portfolio for the agency;Provide strategic counsel within the agency team and to clients;Cooperate with the Top Management team for the implementation of the customer's lifecycle -
Product ManagerEwopharma May 2012 - Aug 2017Bucharest, RomaniaDeveloped, directed and measured the execution of strategic annual/ long term marketing plans in order to meet and exceed sales and profit commitments. Medical training of the sales force. KOL engagement. New products introduction for maximizing Ewopharma' s portfolio profitability. Responsible for Portfolio management and Business development activities. -
Marketing ManagerMundipharma Medical Gmbh May 2009 - Jan 2012Responsible for the marketing team with focus on Oncology, Rheumatology, Respiratory Medical training for field force.Pricing process coordinatorMarket accessBuilding 5 Y business plan for Mundipharma Romania (increase the number of products from the portfolio)and enter in other market than ONCOLOGY - rheumatology, respiratory) and evaluating the opportunity to increase the sales force. Headquarters Cambridge, United Kingdom Industry Pharmaceuticals Type Privately Held Company Size 51-200 employres -
Marketing ManagerActavis (Now Allergan) Apr 2008 - May 2009Planning and implementing the marketing strategy for allocated products by coordinating the marketing Team (3 PM).Establishing promotional campaign and trade-marketing actions together with PMs. Medical tasks included (research, training).Business Development and Portfolio Management: developing ACTAVIS’ portfolio for the next 5 years (market analysis, selection of the products, price proposal, developing sales team structure).Launch coordinator for ACTAVIS ROMANIA : selection of the products (molecule), preparing 5Y forecast, R&D cooperation in order to propose the launch time, price proposal, price coordinator, Supply chain coordination and pre-launching activity.Training 3 new PM in order to assure a marketing strategy for all portfolio products -
Product ManagerActavis (Now Allergan) Nov 2006 - May 2008 -
Product ManagerZentiva Mar 2004 - Nov 2006 -
Medical RepresentativeSicomed Jan 2002 - Mar 2004
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Medical ExpertCasaopsnaj Jan 1999 - Dec 2001Bucuresti
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General Practitioner - Private PracticeDr Trusca Feb 1997 - Jan 1999Bucuresti
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Probation And Resident PhysicianSpitalul Clinic Filantropia Craiova Sep 1991 - Feb 1997Craiova
Cristina Trușcă Skills
Cristina Trușcă Education Details
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Marketing, Hr, Financial -
Scoala Academica De Management (Sam) - UpbMaster - Business Plan
Frequently Asked Questions about Cristina Trușcă
What company does Cristina Trușcă work for?
Cristina Trușcă works for Sandoz Romania
What is Cristina Trușcă's role at the current company?
Cristina Trușcă's current role is TA Medical Manager.
What is Cristina Trușcă's email address?
Cristina Trușcă's email address is ct****@****hoo.com
What schools did Cristina Trușcă attend?
Cristina Trușcă attended The Open University, Scoala Academica De Management (Sam) - Upb, Universitatea De Medicină Și Farmacie Din Craiova.
What skills is Cristina Trușcă known for?
Cristina Trușcă has skills like Pharmaceutical Industry, Cardiology, Marketing Management, Product Launch, Oncology, Competitive Analysis, Market Analysis, Market Research, Product Management, Rheumatology, Marketing Strategy, Marketing.
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Cristina Trusca
Absolvent Al Universității De Științe Agronomice Și Medicină Veterinară Din BucureștiBalotești -
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