Cristina Trușcă Email & Phone Number

Bucharest, Romania

Support country medical affairs strategy in line with the global strategy, country insights and market conditions, and secure implementation of planned Medical Affairs activities within the designated therapy area(s).Ensure effective medical support in Business Development, prelaunch/ launch activities and key strategic business priorities. HCPs engagement in differentiated medically-initiated or medically-supported projects (educational, scientific, patient support, Advisory board) for improving patients care and treatment outcomes. Implementing Multichannel engagement (MCE) KOLs. Focus on continuous increasing in medical communication efficacy to both internal colleagues and external clients, by balancing virtual and f2f toolsDigital engagement for clients and KEE/KOLSupport for marketing in defining fully compliant, effective promotional and educational materials/ presentations/projects/ activities aligned to marketing strategy and actual legislation.Strengthen internal medical capabilities of sales force and medical teamEnsure effective transfer of medical knowledge to the field force; improve medical knowledge of the team by periodic medical trainings developed, adapted and delivered;Periodic evaluation of medical knowledge of field force associates followed by medical support in consolidating essential medical concepts needed in product detailing.

Bucharest, Romania

Solid medical background and expertise in public affairs, public health policies, medical affairs, marketing and strategic communication. Worked on the institutional communication projects, lobbying and advocacy, strategic communications, analysis and research of health policies and health legislation. Medical KOL engagement for promoting health initiative, in cooperation with the Patients' Associations. Assisting various organizations (NGOs, patients associations, pharmaceutical industry) to develop advocacy campaigns, communication and reputation campaigns, pursue opportunities and solve challenges. Focus on Oncology/Hematology/Rare DiseaseAreas of expertise: Medical affairs, market access (Managed Entry Agreements - MEAs), price policies, health technology assessment - international procedures and local rules and reimbursement legislation, organizational reputation and corporate social responsibility projects (CSR), health promotion strategy and programs;Client service and developing a communication portfolio for the agency;Provide strategic counsel within the agency team and to clients;Cooperate with the Top Management team for the implementation of the customer's lifecycle

Bucharest, Romania

Developed, directed and measured the execution of strategic annual/ long term marketing plans in order to meet and exceed sales and profit commitments. Medical training of the sales force. KOL engagement. New products introduction for maximizing Ewopharma' s portfolio profitability. Responsible for Portfolio management and Business development activities.

Responsible for the marketing team with focus on Oncology, Rheumatology, Respiratory Medical training for field force.Pricing process coordinatorMarket accessBuilding 5 Y business plan for Mundipharma Romania (increase the number of products from the portfolio)and enter in other market than ONCOLOGY - rheumatology, respiratory) and evaluating the opportunity to increase the sales force. Headquarters Cambridge, United Kingdom Industry Pharmaceuticals Type Privately Held Company Size 51-200 employres

Planning and implementing the marketing strategy for allocated products by coordinating the marketing Team (3 PM).Establishing promotional campaign and trade-marketing actions together with PMs. Medical tasks included (research, training).Business Development and Portfolio Management: developing ACTAVIS’ portfolio for the next 5 years (market analysis, selection of the products, price proposal, developing sales team structure).Launch coordinator for ACTAVIS ROMANIA : selection of the products (molecule), preparing 5Y forecast, R&D cooperation in order to propose the launch time, price proposal, price coordinator, Supply chain coordination and pre-launching activity.Training 3 new PM in order to assure a marketing strategy for all portfolio products

Bucuresti

Bucuresti

Craiova

Business Certificate, Marketing, Hr, Financial

Master - Business Plan

Education record