Cristina Trușcă

Cristina Trușcă Email and Phone Number

TA Medical Manager @ Sandoz Romania
Cristina Trușcă's Location
Bucharest, Bucharest, Romania, Romania
Cristina Trușcă's Contact Details

Cristina Trușcă personal email

About Cristina Trușcă

Experienced manager with over 25 years of experience in Pharmaceuticals, marketing and medical affairs, coordinating all phases of the product life cycle: business development, launching, planning, budgeting, prices and market access.

Cristina Trușcă's Current Company Details
Sandoz Romania

Sandoz Romania

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TA Medical Manager
Cristina Trușcă Work Experience Details
  • Sandoz Romania
    Ta Medical Manager
    Sandoz Romania Jul 2020 - Present
    Bucharest, Romania
    Support country medical affairs strategy in line with the global strategy, country insights and market conditions, and secure implementation of planned Medical Affairs activities within the designated therapy area(s).Ensure effective medical support in Business Development, prelaunch/ launch activities and key strategic business priorities. HCPs engagement in differentiated medically-initiated or medically-supported projects (educational, scientific, patient support, Advisory board) for improving patients care and treatment outcomes. Implementing Multichannel engagement (MCE) KOLs. Focus on continuous increasing in medical communication efficacy to both internal colleagues and external clients, by balancing virtual and f2f toolsDigital engagement for clients and KEE/KOLSupport for marketing in defining fully compliant, effective promotional and educational materials/ presentations/projects/ activities aligned to marketing strategy and actual legislation.Strengthen internal medical capabilities of sales force and medical teamEnsure effective transfer of medical knowledge to the field force; improve medical knowledge of the team by periodic medical trainings developed, adapted and delivered;Periodic evaluation of medical knowledge of field force associates followed by medical support in consolidating essential medical concepts needed in product detailing.
  • Serban&Musneci Associates
    Senior Pharma And Healthcare Consultant
    Serban&Musneci Associates Sep 2017 - Jul 2020
    Bucharest, Romania
    Solid medical background and expertise in public affairs, public health policies, medical affairs, marketing and strategic communication. Worked on the institutional communication projects, lobbying and advocacy, strategic communications, analysis and research of health policies and health legislation. Medical KOL engagement for promoting health initiative, in cooperation with the Patients' Associations. Assisting various organizations (NGOs, patients associations, pharmaceutical industry) to develop advocacy campaigns, communication and reputation campaigns, pursue opportunities and solve challenges. Focus on Oncology/Hematology/Rare DiseaseAreas of expertise: Medical affairs, market access (Managed Entry Agreements - MEAs), price policies, health technology assessment - international procedures and local rules and reimbursement legislation, organizational reputation and corporate social responsibility projects (CSR), health promotion strategy and programs;Client service and developing a communication portfolio for the agency;Provide strategic counsel within the agency team and to clients;Cooperate with the Top Management team for the implementation of the customer's lifecycle
  • Ewopharma
    Product Manager
    Ewopharma May 2012 - Aug 2017
    Bucharest, Romania
    Developed, directed and measured the execution of strategic annual/ long term marketing plans in order to meet and exceed sales and profit commitments. Medical training of the sales force. KOL engagement. New products introduction for maximizing Ewopharma' s portfolio profitability. Responsible for Portfolio management and Business development activities.
  • Mundipharma Medical Gmbh
    Marketing Manager
    Mundipharma Medical Gmbh May 2009 - Jan 2012
    Responsible for the marketing team with focus on Oncology, Rheumatology, Respiratory Medical training for field force.Pricing process coordinatorMarket accessBuilding 5 Y business plan for Mundipharma Romania (increase the number of products from the portfolio)and enter in other market than ONCOLOGY - rheumatology, respiratory) and evaluating the opportunity to increase the sales force. Headquarters Cambridge, United Kingdom Industry Pharmaceuticals Type Privately Held Company Size 51-200 employres
  • Actavis (Now Allergan)
    Marketing Manager
    Actavis (Now Allergan) Apr 2008 - May 2009
    Planning and implementing the marketing strategy for allocated products by coordinating the marketing Team (3 PM).Establishing promotional campaign and trade-marketing actions together with PMs. Medical tasks included (research, training).Business Development and Portfolio Management: developing ACTAVIS’ portfolio for the next 5 years (market analysis, selection of the products, price proposal, developing sales team structure).Launch coordinator for ACTAVIS ROMANIA : selection of the products (molecule), preparing 5Y forecast, R&D cooperation in order to propose the launch time, price proposal, price coordinator, Supply chain coordination and pre-launching activity.Training 3 new PM in order to assure a marketing strategy for all portfolio products
  • Actavis (Now Allergan)
    Product Manager
    Actavis (Now Allergan) Nov 2006 - May 2008
  • Zentiva
    Product Manager
    Zentiva Mar 2004 - Nov 2006
  • Sicomed
    Medical Representative
    Sicomed Jan 2002 - Mar 2004
  • Casaopsnaj
    Medical Expert
    Casaopsnaj Jan 1999 - Dec 2001
    Bucuresti
  • Dr Trusca
    General Practitioner - Private Practice
    Dr Trusca Feb 1997 - Jan 1999
    Bucuresti
  • Spitalul Clinic Filantropia Craiova
    Probation And Resident Physician
    Spitalul Clinic Filantropia Craiova Sep 1991 - Feb 1997
    Craiova

Cristina Trușcă Skills

Pharmaceutical Industry Cardiology Marketing Management Product Launch Oncology Competitive Analysis Market Analysis Market Research Product Management Rheumatology Marketing Strategy Marketing Management Business Planning Product Development Medical Devices Business Strategy Cross Functional Team Leadership Forecasting Pharmaceutics Product Marketing Segmentation Sales Management Healthcare Strategic Planning Strategy Negotiation Dermatology New Business Development Business Development Therapeutic Areas Leadership Brand Management Kol Development Endocrinology Teamwork Neurology Sales Operations Gastroenterology Key Opinion Leaders Market Development Market Access Team Management Lobbying Health Technology Assessment Strategic Communications English Computer Literacy

Cristina Trușcă Education Details

Frequently Asked Questions about Cristina Trușcă

What company does Cristina Trușcă work for?

Cristina Trușcă works for Sandoz Romania

What is Cristina Trușcă's role at the current company?

Cristina Trușcă's current role is TA Medical Manager.

What is Cristina Trușcă's email address?

Cristina Trușcă's email address is ct****@****hoo.com

What schools did Cristina Trușcă attend?

Cristina Trușcă attended The Open University, Scoala Academica De Management (Sam) - Upb, Universitatea De Medicină Și Farmacie Din Craiova.

What skills is Cristina Trușcă known for?

Cristina Trușcă has skills like Pharmaceutical Industry, Cardiology, Marketing Management, Product Launch, Oncology, Competitive Analysis, Market Analysis, Market Research, Product Management, Rheumatology, Marketing Strategy, Marketing.

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