Travis Russell Email & Phone Number

Kalamazoo, MI, US

Boston, Massachusetts, US

• Collaborating with the principal founder on marketing, social media, and product development.
• Managing website design, content, and SEO, including writing product descriptions, website copy, and ad copy.
• Representing the company at events to generate brand awareness and drive on-premise sales.
• Developing SOPs to establish processes and set expectations for taproom operations and customer service.

Itasca, Illinois, US

• Collaborated across teams to bring two AI-powered SaaS products to market within the engineering and manufacturing space, creating GTM product messaging, marketing content (blog posts, emails, case studies, social.
• Partnered with the VP of Marketing and external agencies to launch the company’s new website, developing the brand voice, creating SEO-optimized site content, and ensuring a consistent, logical, customer-friendly UX.

Chicago, IL, US

• Managed creation and publication of SEO-optimized blog posts, videos, technical guides, and thought leadership articles related to engineering, manufacturing, and Industry 4.0/IIoT technologies.
• Collaborated across marketing, product, sales, and design teams to develop integrated B2B marketing campaigns to drive brand awareness and adoption of the company’s AI-powered SaaS product and manufacturing services.
• Developed content to launch a demand generation email marketing program, creating nurture campaigns and sales outreach sequences to drive engagement, generate MQLs, and connect with customers and prospects within the.
• Produced marketing videos, including scriptwriting, selecting VO talent, curating music, and providing editing feedback.
• Wrote press releases, case studies, ad copy (Google Ads, social media), chatbot scripts, and landing page content.
• Managed social media, including planning, writing, and publishing posts across major platforms (Facebook, Instagram, LinkedIn, YouTube).

Kalamazoo, Michigan, US

• Created the content, structure, and layout for eLearning and instructor-led training courses focused on employee onboarding and skills training, communication skills, sales training, compliance, and leadership.
• Drafted course storyboards/wireframes, UI/UX copy (microcopy, tooltips, CTAs), learning assessments, and audio/video scripts, working with photographers and videographers to create shot lists, prop lists, and cast.
• Made an impact on over 24,000 Royal Caribbean employees across 12 roles, achieving a 21% improvement in employee performance, a 90% increase in employee confidence, and a 2.9% NPS increase against a goal of 0.6%.
• Worked with the marketing team to write SEO-optimized blog posts and thought leadership articles on topics related to learning design, storytelling, branding, UX/UI design, 3D animation, and the use of AR/VR in.

Kalamazoo, MI, US

• Managed five direct reports and production facility operations, working with the sales team to generate >$1M ARR across B2B wholesale and D2C eCommerce channels.
• Provided customer service and sales support for online D2C retail customers and 130+ B2B wholesale accounts.
• Worked with the sales team to launch a B2B subscription service for wholesale account equipment maintenance, communicating policy updates and plan options to customers while ensuring effective implementation of the.
• Leveraged existing resources to successfully launch two new CPG coffee products within the company’s cafés.

• Taught ESL classes focused on IELTS and TOEFL exam prep, business English, vocabulary, and grammar.
• Edited English translations of Spanish-language publications on marketing, economics, taxes, finance, and tourism.
• Translated resumes, cover letters, university/scholarship applications, and legal documents from Spanish to English.
• Provided language training for corporate clients in the mining, industrial engineering, and energy industries.

CL

• Taught ESL classes focused on IELTS and TOEFL proficiency exam prep.
• Revised application letters and essays for skilled professionals applying to international graduate schools.
• Coached students on scholarship, fellowship, university, and employment interviews.

Toronto, ON, CA

• Created marketing content to promote Thomson Reuters’ Checkpoint international trade B2B SaaS platform.
• Collaborated with SMEs to create eLearning courses about US/EU trade and import/export compliance regulations for professionals preparing to take the Customs Broker License Exam.
• Monitored government websites for regulatory changes, communicating relevant updates to the product team.
• Provided inbound customer service and sales support across international trade digital and print products.

Minneapolis, MN, US

• Advised customers on consumer electronics, providing customer service, closing sales, and cross-selling products.
• Trained new hires in the hardlines and electronics departments.

East Lansing, MI, US

• Weighed and divided soil samples, organic plant matter, and fertilizers into standardized measures for study by graduate students at the W.K. Kellogg Biological Station.

Bachelor Of Arts (B.A.), English

Master Of Business Administration (Mba), International Business

Adobe Creative Suite (Illustrator, Photoshop, Indesign, Premiere Pro)

High School Diploma