Charles Stover Email & Phone Number

Vancouver, WA, US

Lava AutomationCreated objections based automated drip marketing strategy for recent unsold prospectsWrote, designed and published automated email & SMS campaign, 16 blog articles, and 4 case studiesDe Novo WorksProduced employee handbook detailing company policies, procedures, and cultureGenerated operational playbook to streamline processes and ensure.

Vancouver, WA, US

• Developed and instituted GTM strategy of launch of app, utilized tactics including lead generation, public relations, content, and social, creating an increase in app downloads and in social followers at a cost per.
• Managed and led social media videographer and video editor
• Wrote and produced short-form and long-form videos for social media, B2B, and email marketing
• Established and documented marketing brand and voice guideline standards for future activities
• Set up tech stack including Google Analytics, social management, mobile analytics and attribution
• Defined customer journey and created email/SMS automated touchpoints to move down sales funnel

Hermosa Beach, California, US

• Developed and executed marketing strategy designed to drive candidates to accept travel healthcare contracts with Coast Medical Service
• Mapped candidate experience journey and created 200+ automated email and text touchpoints designed to reengage passive and active candidates while also moving MQLs and SQLs through the marketing funnel
• Interviewed, hired, and worked with new digital agency on strategy, design, copy, and implementation of new website designed to convert candidates while automatically tracking MQLs in ATS/CRM
• Managed marketing department including graphic designer, content writer and relationships with outside marketing vendors
• Oversaw organic social media, resulting in 132% growth on LinkedIn and 19% growth on Meta
• Managed job board advertising, including interviewing, negotiating of contracts and onboarding of new job boards that automatically pulls 5000+ jobs and inputs new candidate applications with associated documents into.

Lake Oswego, OR, US

• Developed, managed, executed, and optimized campaigns and programs that align to strategicmarketing direction promoting Foureyes software to automotive dealers
• Built integrated plans by identifying the proper mix of needed assets, channels, nurture, andaudience targeting/segmentation strategies and tactics per campaign
• Identified and managed execution against different channel tactics such as email, paid socialmedia, Facebook, SEM, display, native ad platforms, direct mail, and others.
• Established the targeting, formats, creative, and spend budgets for all marketing campaigns
• Wrote monthly data email newsletter, built landing pages, and managed organic social media
• Planned, built, and executed UTM based measurement strategy feeding into Pardot & Salesforce

Ballerup, Denmark, DK

• Direct marketing strategy, budget & execution for Audigy Venture Group audiology practices nationwide
• Develop & implement campaign strategy for Beltone corporately owned locations
• Discover, build, & execute on special marketing projects utilizing experimental tactics designed to be utilized by Beltone retail & network locations

Ballerup, Denmark, DK

• Managed operations & supervised staff of 14 audiologists, office managers and patient care coordinators for 8 audiology offices in Maine, Massachusetts, New York, Pennsylvania, & New Jersey
• Directed marketing strategy, budget & execution for 22 audiology offices nationwide

Ballerup, Denmark, DK

• Create and execute comprehensive marketing strategies for 22 corporately owned national locations resulting in increase revenue over prior year

Ballerup, Denmark, DK

• Interview, train, and mentor new marketing managers
• Present educational content at speaking engagements during industry meetings
• Facilitate team meetings
• Perform duties of Marketing Manager
• Decreased average cost per prospect by 23% and average cost per appointment by 28% from 2013 through 2015

Ballerup, Denmark, DK

• Consulted and managed marketing strategy and budgets of $2+ million for 51 independent audiology practice locations
• Developed, executed and measured marketing campaigns including website, SEO, SEM, social media, direct mail, telemarketing, television/video, radio, print, exhibits, collateral, in-office displays and special events
• Led and collaborated with marketing team to accomplish strategic marketing direction developed with practice owners
• Traveled to practices for strategic marketing meetings, training, and onsite Baseline Practice Assessments

New York, NY, US

• Paid Programming Manager - Portland DMA and Eugene DMA
• Launched and managed new local paid programming channels 15 and 315
• Established relationships with long form advertising agencies and local clients, built relationships with buyers, and negotiated contracts, terms, and conditions
• Created and managed TV Guide listings for channels 15 and 315Local Advertising Account Manager - Portland, Hood River, and The Dalles
• Recruited and secured appointments with target clients that met ideal customer profile
• Defined client’s key marketing challenges

Lake Oswego, Oregon, US

• Negotiated physician recruitment contracts with hospitals, clinics, and practices
• Built relationships with C-Level, Directors, and Administrators at hospitals,clinics, and primary care facilities
• Created insightful job descriptions for newly created Family Practice, InternalMedicine, and Urgent Care physician opportunities
• Developed thorough candidate call plans in collaboration with the client
• Built physician catalog through networking, cold-calling, referrals, and sourceboard postings
• Conducted interviews with potential physicians

US

• Specialized in event marketing, B2B, home improvement, and retail directbusiness
• Developed effective and complete marketing plans (radio, print, web) withcross-promotional and non-profit opportunities
• Wrote copy, performed voice work, and collaborated on the production ofclient’s advertisements
• Developed relationships with direct clients, local and national agencies
• Coordinated remote broadcasts, company events, and client entertainment
• 56 new local, direct accounts (95% self-generated) acquired through cold callsand networking

US

• Second highest billing Account Executive (2005 – 2007)
• Won seven sales contests (2002 -2007)

• Set company record for overall sales and profit for three consecutive summers
• Helped successfully launch new offshore racing, performance yacht andtournament ski boat lines in the Portland/Vancouver market at 2002 PortlandBoat Show
• Developed marketing strategies and wrote copy for weekly advertisements
• Managed mechanics, service and sales personnel in owner’s absence andrepresented dealership at vendor meetings
• Determined trade-in values, arranged financing, and conducted demo/deliveryrides
• Participated in model/engine/color selection for years 2001 and 2002