Craig Tuminaro Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

• Oversaw a team of 12 FTE and 85 PTE by developing and managing a total of $2.1M in staffing and expense budgets to enhance the museum staff interactions with 850K+ annual visitors throughout the museum entrance, box office, theater, reception desk, and the 11 exhibition galleries, increasing guest satisfaction, museum attendance, membership rates, and café and shop sales• Led the team effort to facilitate new models of customer interactions with diverse learning styles by implementing daily/monthly motivational team meetings and individual coaching sessions, providing an up-to-date training process, evaluating improvement areas, and developing a plan for operational success, increasing the overall satisfaction ratings to the “superior” level with an NPS score of 80+• Appointed as the project manager to direct the launch and stakeholder meetings by gathering information across all teams to consolidate all departmental onboarding and training materials, integrating the mobile application-based training program, Learner Mobile, forecasting operational efficiencies achievement and a staff retention boost• Initiated a customer standpoint analysis within 2 weeks for a new exhibit on Human Origins to understand customer pain points, developing solutions to deliver seamless flow throughout the exhibit across ticketing, line queuing, educator stations, and customer technology use, decreasing volume issues and increasing ticket sales, membership conversions and the learning experience

Dallas/Fort Worth Area

• Led the membership operations, co-creating acquisition strategies to boost and retain 26K+ memberships, utilizing a “member first” method by implementing incentive programs, developing customer connections, and introducing new enhancements, leading to membership upgrade and retention improvements• Spearheaded a new advancement services department, with 2 FTEs to support fundraising efforts by prospecting and researching, streamlining internal processes, synthesizing donor information, and providing more timely reports and dashboards, leading to successfully meeting contributed revenue goals of $15.2M over 2 years with an additional $7.7M in campaign gifts• Implemented a revamped membership program by consolidating levels and integrating new enhancements, including digital member cards, auto-renewal functionality, and 6 member-only programs, providing unique and memorable experiences for members.• Managed a team of 2 FTE and 6 PTE that staffed the membership call center by introducing with a new customer service training program• Hired and collaborated with an analyst to create a data-modeling ranking system to identify viable prospects for new giving and to focus efforts on increasing giving levels among current donors by assigning a value to all donors within the database in order to cultivate stronger donor engagement

Salem, Massachusetts

• Directed and mentored a team of 7 FTE and 14 PTE as the Chief Advocate for visitors’ needs and interests, managing a department budget of $1.6M and facilitating cross-functional collaboration to integrate the customer’s voice throughout all levels of the museum experience, delivering engaging and exceptional customer satisfaction• Led the project for the migration and programming of the museum’s 1st institution-wide CRM database in collaboration with 2 team members by researching various solutions and selecting the best option, standardizing 5 departmental databases into 1 platform, testing the new system, and training 45 people within 1 year, leading to revenue optimization, operational efficiencies, and data transparency improvement• Administered 3-4 visitor feedback surveys annually and created a template to initiate the analyzation of social media feedback across 5 different sites, engaging with 250K+ visitors, members, and community stakeholders each year, leading to improvements for exhibitions, museum facilities, and communications to enhance visitor satisfaction• Implemented a complete staff reorganization by restructuring departmental roles, introducing new training procedures, levels of accountability, and securing a significant salary rate advancement, resulting in 13 months with 0 turnover from frontline staff• Developed a cross-departmental task force of all visitor-serving staff, including security, shop, volunteers, and café by providing sensitivity training, increasing superior service for enhanced diverse audience engagement

Portsmouth, New Hampshire

• Oversaw 2 FTE and 25 PTE, directing the programmatic operations and managing $145K in total budgets across 11 house museums throughout Northern New England, conducting different programs each year to identify audience reach and visitation, ensuring for adequate allocation of all resources• Developed and executed a strategic marketing campaign, providing advanced staff training and facilitating public outreach, elevating visitation by 38%+ and increasing membership sales by 450%• Solely handled the outreach initiatives by establishing relationships with the local press and diverse community groups, generating earned income opportunities with a 50% revenue increase through site rentals and a 78% boost in merchandise sales• Served as co-chair of Tourism Committee of the Greater Portsmouth Chamber of Commerce and Chair of the Portsmouth Historic House Associates, Inc.

• Led 4 FTE and 24 PT Volunteers and Interns, overseeing all the educational programs, including tours, exhibits, special events, and school functions for 55K visitors per year while maintaining a $450K annual departmental budget, securing $100K in funding in 2008 from grants and private donations to support the departmental programming and operations• Spearheaded the development of a regional tourism model by providing guided segments of archaeological sites and landscape features, resulting in the production and funding by The History Channel of an award-winning DVD-based landscape tour• Led the 1.5-year grant-funded project to erect an African-American Memorial, structuring advisory groups with family descendants, scholars, and other stakeholders to ensure diverse voices and concerns were incorporated into the process, as well as the final exhibition panels and dedication ceremony

Conducted archival research, field documentation, and evaluation of significance for National Register of Historic Places eligibility reports, National Register nominations, and assessment of effects reports under the National Historic Preservation Act for federal, state, and local government clients. Worked with private clients to assist with meeting cultural resource management needs and initiatives. Projects included completing written and illustrated historic contexts, conducting public meetings and oral history sessions, photo documentation projects, and preparing measured drawings. Prepared technical proposals for new and existing clients.Directed and conduct architectural survey and investigations. Assisted with archaeological investigations as needed both in the field and through archival research.Provided editorial and technical review of project reports and other survey products and deliverables.

Directed the programmatic operation and all preservation-related projects at the 126-acre estate, containing two historic sites, one of which is a National Historic Landmark (Woodlawn), both of which are listed on the National Register of Historic Places. Executed primary research and investigation relating to the architecture, history, development, and preservation of the buildings and cultural landscapes. Prepared reports, articles, and memoranda to general public, volunteers, and employees.Managed all activities relating to the restoration and preservation of the site. Directed the Curator of Education in program development, planning, and implementation as well as training and supervision of the interpretive staff (26 part-time employees).Managed the research, exhibition, conservation, and interpretation of the collection, library, and archives including research and execution of changing exhibitions, organization of storage areas, and updates to the collections database.

Responsible for final fabrication and installation of Mount Vernon’s first national traveling exhibition, Treasures from Mount Vernon: George Washington Revealed. Coordinated and directed on-site exhibit installation at the New-York Historical Society, the Huntington Library and the Virginia Historical Society. Managed the fabrication and installation of a new interpretive exhibit and wrote the exhibit script for the renovated Museum at Mount Vernon.

Master Of Arts, Historic Preservation, American Studies

Bachelor Of Architectural History

Graduated with honors. Awarded Frederick Doveton Award, UVA's Architectural History Departmental Award for Excellence.