Colin White Email & Phone Number

London, Gb

London, Gb

At Intent HQ, I lead all aspects of our global marketing strategy, shaping the growth trajectory of our B2B SaaS and Enterprise AI software solutions. Our cutting-edge platform processes over 100 million consented customer data records daily, empowering global brands with actionable behavioural insights to drive personalized marketing campaigns, commercial decisions, and exceptional customer experiences.Key Achievements & Initiatives:- Award-Winning PR Strategy: Successfully launched an in-house PR initiative that secured Intent HQ recognition as AI Company of the Year at the British Data Awards and Highly Commended AI Business of the Year at the National AI Awards.- Marketing Excellence: Designed and executed a robust marketing operation, leveraging HubSpot as the foundation for our tech stack, and partnering with leading agencies and media partners to amplify our reach.- Sales Enablement: Championed a multi-sector pipeline through targeted inbound campaigns, strategic events, webinars, and account-based marketing (ABM), directly supporting our inside sales team to deliver immediate and long-term sales impact.Leadership Focus:I am passionate about fostering high-performing, growth-oriented teams. I prioritize team development, cultivating a culture of innovation, collaboration, and accountability. As a member of the Wider Leadership Team, I provide strategic input to the Senior Leadership Team on critical decisions, structure, and overall company strategy.I thrive on combining strategy and execution, aligning marketing efforts with business objectives to deliver measurable results. My leadership is built on deep expertise in AI-driven marketing, customer insights, and enterprise sales enablement.

London, Gb

Driving market-facing product leadership with a strong foundation in inbound expertise, customer insights, and competitor analysis.Strategic Initiatives: Designed and implemented a comprehensive user interview playbook, win/loss analysis framework, persona definitions, and message maps, ensuring a customer-centric approach to product marketing.Value Creation: Refined and matured value propositions, aligning them with market needs and business goals to optimize product positioning and messaging.Go-to-Market Leadership: Led the execution of go-to-market strategies, including robust sales enablement programs to drive adoption and revenue growth.Collaborative Innovation: Partnered with senior leadership to define and shape new product strategies, ensuring alignment with market opportunities and customer demands.Proven ability to bridge the gap between product development and market needs, delivering impactful strategies that drive growth and differentiation.

Luton, Bedfordshire, Gb

SmartSpace Software is a workplace management platform that boosts employee productivity and provides insights into behaviour, enhancing real estate efficiency, operational effectiveness, and employee satisfaction.- Strategic Leadership: Aligned product strategy with market needs, building a scalable marketing engine for growth.- Team Building: Recruited and led a Proposition Manager to drive commercial product success.Customer-Centric Approach: Led customer segmentation and value-driven positioning, improving commercial outcomes.- Product Development: Defined roadmaps and discovery processes, enhancing collaboration and delivery.- Market Insights: Applied intelligence to refine value propositions, UX, and features, enhancing sales enablement.- Partner Success: Delivered a revenue-share software partnership with Evoko.- Brand Repositioning: Co-developed and launched the SmartSpace brand post-RedstoneConnect sale.- Marketing Execution: Optimized lead generation and Google Ads, reducing spend by £20k annually while maintaining MQL quality.Key Achievements:- Strengthened value propositions and sales enablement.- Improved product discovery and UX through customer-centric strategies.- Increased MQLs and marketing-to-sales alignment.This role highlighted my ability to drive growth through strategic product marketing, team leadership, and market insight.

Go To Guy was a tech startup consultancy specialising in value proposition development, market segmentation, and growth strategies. I worked with tech startups lacking commercial, marketing, or growth expertise, enabling them to accelerate their success through tailored, flexible, and affordable support packages.Key Responsibilities:- Strategic Consulting: Delivered workshops and consultations to refine commercial plans, improve market segmentation, and develop marketing and growth strategies.- Value Proposition Development: Helped clients articulate and position their offerings to resonate with target audiences.- Market Entry Support: Guided startups in planning and executing strategies for entering new markets and channels.- Sales and Marketing Optimization: Built scalable sales and marketing processes to drive long-term customer value.Client Success Stories:- Amino: Developed a brand repositioning strategy through in-depth market research.- Early Metrics: Created a market and channel strategy for UK market entry.- Voice Polls: Defined a value proposition and market segmentation strategy to enhance growth potential.This role showcased my ability to empower startups with strategic clarity, positioning expertise, and actionable growth plans, driving measurable business outcomes.

Porto, Porto, Pt

Movvo provided a behavioural analytics and insights platform for physical retail, travel, and hospitality destinations, serving clients across the US, Europe, and Asia. The platform empowered clients to improve marketing and operational decisions, increasing ROI per visitor.Key Responsibilities:- Strategic Leadership: Developed value propositions, market-focused product strategies, and go-to-market campaigns across digital and offline channels.- Collaborative Execution: Partnered with the CEO, CTO, and cross-functional teams to deliver product enhancements, 3rd-party data integration, and early AI applications.- Integrated Marketing: Delivered impactful campaigns combining inbound and outbound activities to boost brand exposure and engagement.- Budget & Vendor Management: Managed the marketing budget while overseeing external agencies and freelancers.- Hands-On Delivery: Executed creative content writing, website development, and social media management.Key Achievements:- Lead Generation Growth: Implemented strategies that significantly increased MQL development and lead generation.- Brand Presence: Established a strong brand identity in key verticals.- Product Innovation: Contributed to product and UX improvements that expanded the platform's appeal to adjacent market sectors.- Operational Efficiency: Led the adoption of end-to-end marketing processes, including CRM implementation.- Website Launch: Developed and launched a new content-driven website to better engage prospects and customers.Movvo entered administration in Q4 2017, but my time there showcased my passion for driving growth and delivering impactful, results-driven marketing strategies.

Sumo Insight began as a bold idea: to disrupt the consumer insights sector with a first-of-its-kind mobile SaaS platform. Harnessing the power of 4G data, gamification, and social media, we created a product that delivered real-time, point-of-emotion insights for brands. With early success from FMCG giants like Unilever, Mondelez, and Ferrero Rocher, we demonstrated the value of agile, rich-media consumer intelligence.The Journey:- Entrepreneurial Drive: As co-founder, I took this idea from concept to reality. Securing seed funding and building the business from scratch, I navigated the challenges of a startup with resilience, creativity, and determination.- Vision & Execution: I shaped the vision and translated it into a tangible product, leading the development of a user-driven PRD and managing every stage of product discovery, definition, agile delivery, and quality assurance.- Collaboration & Leadership: I worked closely with remote tech teams, commercial stakeholders, and investors to balance technical innovation with market needs and business goals.- Business Development & Marketing: Broadened my commercial expertise beyond marketing to learn business development that secured new partnerships and revenue opportunities.Key Achievements:- Securing Big Wins: Winning early partnerships with global FMCG leaders validated our value proposition and proved the platform’s potential.- Industry Recognition: Our innovative approach was celebrated as a finalist in the Drum Design Awards and the Dadi Awards for Best B2B Campaign/Website/App in 2014.- Resilience & Adaptability: Successfully navigated the high-pressure startup environment, balancing creativity and pragmatism to drive the business forward.Although Sumo Insight concluded in 2016 due to funding challenges, this journey remains one of my proudest achievements. It showcased my entrepreneurial spirit, ability to innovate under pressure, and commitment to creating something transformative.

London , Gb

As Senior Proposition Manager at EE, I led the development and delivery of SMB-targeted value-added services, shaping propositions that enhanced customer lifetime value and supported the UK's leading mobile telco in driving business growth.Key Responsibilities:- Market Ownership: Spearheaded the Value-Added Service portfolio for the UK SMB sector, aligning product strategies with market needs and customer insights.- Customer-Centric Approach: Acted as the Voice of the Customer for UK small businesses, identifying opportunities and delivering solutions in collaboration with cross-functional commercial and technical teams.- Proposition Development: Delivered propositions that focused on increasing customer lifetime value, successfully launched through effective engagement with sales teams, customer service centres, and marketing services.- Stakeholder Management: Delivered the B2B value-added services layer for the UK’s first 4G launch, managing 11 complex projects in an accelerated timeline.- Strategic Partnerships: Delivered differentiated offerings through exclusive partnerships, including the UK launch of mobile payments platform iZettle and the integration of Huddle’s cloud collaboration platform.- Optimisation Focus: Focused on driving metrics such as Customer Lifetime Value and Churn to optimise business growth and customer satisfaction.Key Achievements:- Delivered the first-to-market 4G Value-Added Service proposition.- Launched multiple propositions across mobile, data, broadband, and mobile payments.- Secured £1.9m board approval for a strategic B2B loyalty program, unlocking significant growth opportunities.This role strengthened my ability to combine customer insights, commercial acumen, and strategic partnerships to deliver innovative solutions and drive measurable business impact.

Issy-Les-Moulineaux, Île-De-France, Fr

See description under EE Senior Proposition Manager role above.

London, England, Gb

• Short-term contract project managing pan-European B2B marketing campaigns for enterprise telecom client, Colt Telecom.• Managed the day to day running of the account across multiple stakeholders within the agency incorporating strategic messaging, creative and media selection.

As Head of Marketing at Brighthouse, a UK retail chain with 143 stores offering furniture and electrical goods, I played a pivotal role in driving the brand's success and market influence.• Executive Leadership: As a member of the 12-strong executive leadership team, I contributed to strategic decision-making and the company's overall growth within Guy Hands' Venture Capital assets.• Team Management: I led and mentored a high-performing marketing team of 3 direct reports, fostering a collaborative and results-driven environment.• Strategic Marketing: Responsible for tactical implementation of marketing aligned with the annual trading plan, which included supporting new store openings and revitalizing underperforming stores.• Influential PR Program: Successfully managed the strategic corporate PR program, positioning Brighthouse as a leading voice on political and commercial sector issues.• Large-Scale Budget Management: Held budget responsibility exceeding £5 million, strategically deploying funds across TV, Press, and Direct Mail campaigns.• Driving Sales Performance: Developed and executed targeted marketing activities to enhance sales performance in a highly competitive B2C retail sector.With a passion for strategic marketing and a focus on achieving tangible results, I thrive in challenging environments, maximizing opportunities for growth and market influence.

Marlborough, Wiltshire, Gb

Marketing Manager at Techair, a small business manufacturing & selling a range of PC peripherals in to B2B & B2C channels across Europe.• Managed the product portfolio, product marketing & brand marketing across European markets.• Within my remit, I led the product team, manufacturing relationship & pan-European sales channel marketing across reseller, distribution, retail & online channels.• In a high volume, low margin sector, I managed to implement successful product innovation via a partnership model to improve customer lifetime value and profitability, successfully reduced price erosion and introduced reoccurring revenues streams adding 16% market share (£, GFK 2005)• Drove the performance of sales growth in developing channels such as retail & online through innovative feature development and introduced new packaging concepts to increase brand recognition within the retail & online channels. • Supported widely contrasting needs across European markets with sales assets, training and product development.• Developed the online sales channel with a self-sustaining business model & minimal cannibalisation.

Managed the implementation of marketing programmes in support of telecom resellers and distributors recruitment, and then supported these sales partners with best practice and co-op funded marketing campaigns to target sales growth within the SME B2B sector. • My responsibility focused on developing revenues and margins from this channel implementing marketing campaigns, product launches, e-commerce development and accreditation • Launched a successful partner marketing programme, the first of its kind within the organisation, delivering tangible support to the business development programme• Cross-the-line marketing activity from PR & events to direct mail.• Managed one direct report • Event management including design & implementation of exhibition stands at telecom trade shows.

Product managed fixed line voice services within the UK B2B market.

Minato-Ku, Tokyo, Jp

Initially product managing the UK PC Peripherals range, I secured the newly created role of European product manager, coordinating all product management activity across the different sales and marketing territories in Europe and lead on logistics strategy.• Development of European product marketing strategy supporting medium-term corporate objectives.• Managing a virtual team of country managers in achieving centralised corporate goals.• Integrated logistics & stock management in to product marketing strategy in pursuit of cost reduction.• Implemented a strategy of product rationalisation, increased margins and standardises features in support of delivering consistency and quality from 3rd party vendor products to multi-national customers.• Role was based in Düsseldorf, Germany and involved managing relationships with parent company in Japan.

DSG was the UK’s leading electrical retailer in the 90’s in a fiercely competitive market. Product managers needed to be commercial astute, reactive to competitive influences and proactive in planning for growth. I held 3 Product Manager roles over my time at DSG spanning Consumer Electronics, Mobile Telecoms and PC Hardware for the Currys, The Link & PC World brands.• As an early member of The Link team, I played an influential role developing the product range beyond core mobile devices and supported more than 30 store openings.• Within PC World, I managed the highest grossing product set by revenue, across the whole of DSG group.• Implemented range selection, pricing, product launches, sales management and support.

Diploma, Marketing

Ba (Hons), Business Enterprise

Wset Intermetiate Certificate, Wines & Spirits

Hnd Busines & Finance, Marketing