Professional ability to perform as a digital product designer with experience in creating a UX strategy, building and iterating on products. My UX strategies are based on the belief that understanding and solving problems naturally translates into business growth.I collaborate in multidisciplinary teams to create meaningful experiences for our users that also have strong business impact, supported by user research and quantitative data. I'm a strong advocate of accessibility and copy systems and use my communication skills to effectively translate UX vision into business value and strategy goals into design actions.
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Product DesignerAtolls Oct 2022 - PresentBerlin, GermanyI lead my own projects and drive the end-to-end product design process to redesign and entire platform for internal and external users.Key responsibilities: User research, user flows, architecture of information, wireframes, prototypes (Hi-fi and Lo-fi).-Define a new design system.-Re-design a site that targets more than 5.000 partners across Europe. -Improve the adoption rate to 80% -
Ux Designer Senior For BancolombiaMultiplica Talent Jun 2021 - Sep 2022Medellín, Antioquia, ColombiaI create user-centered designs for web and mobile, focusing on B2B clients. Key responsibilities: User research (need finding, user testing, jobs to be done); user flows, architecture of information, wireframes, design critiques; and defining data strategy.- Creating cross-functional flows and designs for different client segments - Participate in cross-functional teams - Re-designing a site that targets more than 20.000 clients -
Ux/Ui Designer SpecialistNexa Bpo Dec 2020 - Jun 2021Bogotá, Capital District, ColombiaAs a UX/UI designer I had to create apps and webs through an end-to-end process. Key responsibilities: user research (looking for user needs, conducting user tests, identifying jobs to be done); user flows, information architecture, wireframes, prototypes (Hi-fi and Lo-fi); define design system and guidelines; and define data strategy.- I designed digital products for Fintechs, foundations and payroll companies.- The company won a prize for innovation on several projects that I worked on.- I led innovation workshops, co-creation workshops, and ideation workshops with stakeholders. -
Ux/Ui DesignerTul Mar 2020 - Nov 2020Bogotá, Capital District, ColombiaAs a UX/UI designer I had to create apps and webs for B2B, B2C clients and internal tools that focus on mobile first. Key responsibilities: user research (need finding, user testing, jobs to be done); user flows, architecture of information, wireframes, prototypes (Hi-fi and Lo-fi); define design system and guidelines and defining data strategy.- As the first and sole designer, I designed Tul's app and website from scratch- Increment in conversion rate to 60%- Intuitive apps for non-native digital users -
DesignerSeguros Bolivar S.A Aug 2018 - Feb 2019Bogotá, Capital District, ColombiaAs a UX/UI designer I had to create digital products for Grupo Bolívar through an end-to-end process.Key responsibilities: user research (need finding, user testing, jobs to be done); user flows, architecture of information, wireframes, prototypes (Hi-fi and Lo-fi); define design system and guidelines.- I designed two brand-new products from scratch - Some products that I worked on are in the patent process- Digital products focus on innovation and disruption
Ana C. Education Details
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Industrial And Product Design -
Ux/Ui Design -
Industrial And Product Design
Frequently Asked Questions about Ana C.
What company does Ana C. work for?
Ana C. works for Atolls
What is Ana C.'s role at the current company?
Ana C.'s current role is Product Designer / UX Designer.
What schools did Ana C. attend?
Ana C. attended Pontificia Universidad Javeriana, Lasalle College Vancouver, Universidad Tecnólogica De La Habana "jose Antonio Echeverría", Cujae.
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Ana Paula C. de Araújo Kraus
Agricultural Attaché Technical Advisor, Embassy Of Brazil In Berlin | Msc. Animal Science | Agribusiness | Technology | Animal Welfare | Environment And AgricultureBerlin -
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