Mamenta seamlessly connects brand data and inventory positions into Global Marketplaces expanding revenue, accelerating access to new markets, and maximizing profits.CLIENTS INCLUDE: Anastasia Beverly Hills, JBL , Harman, Nestle, Gerber, P&G The Art of Shaving

Responsible for supplying strategic direction to grow Mamenta and its client portfolio.➢Work with Mamenta’s portfolio of brands to translate each brand across international marketplaces ensuring the brand remains consistent and relevant and the user experience is optimized.➢Establish in marketplace paid marketing strategies to elevate awareness and generate revenue ➢Work with the Mamenta Executive team to redefine corporate brand messaging platform➢Lead the ideation, creative design, technical development, and launch of initiatives for the Mamenta platform and the complete redesign of the Mamenta Website.➢Established shared vision across the company by building consensus on priorities leading to product execution.➢Work with engineering teams to scope projects, define minimal viable product, and prioritize into sprints.➢Work with user experience team to review usability studies and research to shape both existing and upcoming user flows.➢Work with other members of the operation team on internal process, procedures, and documentation to improve the overall operations of the department.

At the intersection of strategy, design, tech, content and commerce, building brands to navigate the new digital journey. CLIENTS LIST: Leaf Group, SABLYN, WARAIRE, Collette Jewelry, Planta, Excess Granted, Enveed, Buscemi, Society6, , Saban

Responsible for growing BUSCEMI's overall digital presence as well as ecommerce revenue development through strategic analysis and the improvement of UX/UI experience strategies, performance marketing, digital merchandising, and key operational initiatives.➢Increased Ecommerce Sales 61% YOY in 2015 through execution of a clear digital strategy to engage consumers by increasing key touch points along the customer lifecycle with meaningful content through paid, owned and earned channels.➢Successfully managed and launched website platform migration and separate full site redesign in 2015 elevating the brand aesthetic and increasing engagement through time onsite by over 400%.➢Oversaw the day-to-day digital operations, maintenance, and performance measurements of the brand’s site effectively and efficiently, transforming Digital into the most profitable division for 2016➢Worked with the Executive team to define the domestic and international digital strategy positioning the company for acquisition by Lion Capital in 2016➢Developed business plan and annual budget for e-commerce function. Supervised development efforts including content, design and technology updates.➢Launched internationalized site with country specific pricing and globally integrated shipping. ➢Recruited, managed, and developed personnel to support the growth of the ecommerce channel.➢Analyzed and assessed the effectiveness of all existing digital marketing and operations strategies based on current need new technology and market competition.➢Managed all outside 3rd party vendors in relation to development and maintenance of the site.

Responsible for supplying strategic analysis and direction to grow a brand's overall digital presence and increase the profitability of its ecommerce channelClients include: PAIGE Denim, The Coffee Bean and Tea Leaf, J.Lindeberg➢ Worked strategically with partners and Onestop’s cross-functional teams to implement key projects and execute action plans to increase profitability across all digital channels. ➢ Developed and maintain effective relationships as the primary interface between the brand, third party technologies/service providers, and OneStop, ensuring that service levels meet and exceed the partner’s expectations.➢ Member of the UX/UI committee responsible for reviewing all major client implementations of industry standard best practices.➢ Manage, train, develop and mentor a team of associate managers with a goal towards increasing knowledge and autonomy.➢ Increased key client YOY sales by 36% to $3.9M in 2014 (up from $2.8M in 2013).

Responsible for launching new partner brand-centric e-commerce sites as well as partner redesigns projects.Client List: JBrand Jeans, Paige Denim, Majestic Athletic, Danier Leather, SHEEX Performance Bedding➢ Launched Brand’s representing over $24M dollars in projected sales ➢ Effectively managed project risks and issues through communication, negotiation, mitigation and problem solving. ➢ Redefined development implementation process, thereby decreasing time to launch by 25%.➢ Built and maintained project plans that satisfied all implementation requirements.➢ Utilized an Agile methodology to bring new brands online.➢ Advised clients on best practice user experience design throughout the implementation cycle.➢ Managed day-to-day interactions with executive clients and sponsors.➢ Worked with performance marketing to develop initial launch marketing strategy and execution.➢ Increased sales post-redesign for key client by 38% YOY in Q4 2013.

Responsible for managing all aspects of the partner e-commerce channel.Client List: Hudson Jeans, Rag and Bone, Nicole Miller, Threads 4 Thought ➢ Managed a portfolio of clients that generate $10M+ dollars annually.➢ Increased key client YOY sales by 46% to $3.8M in 2012 (up from $2.6M in 2011).➢ Analyzed Google and Omniture analytics to make sound business decisions and maximize opportunities for growth.➢ Major Projects included: Rag and Bone Fall 2011 Homepage Redesign, Hudson Jeans 2011 Fall Campaign Micro Site, Hudson Jeans 2012 Redesign, and Hobo Bags 2013 Redesign.➢ Developed and maintained effective relationships as the primary interface between the client and OneStop, ensuring that service levels meet and exceed the client’s expectations.➢ Worked with clients to manage issues, educate on improved processes and practices, and maintain operational-level communication to ensure resolution.➢ Analyzed and restructured the design and usability of the client websites in order to increase conversions and enhance user experiences that better align with e-commerce best practices. ➢ Oversaw and executed online promotional efforts by working collaboratively with developers, designers, and copywriters. ➢ Worked closely with performance marketing to manage the strategy, execution, and deployment of pay per click, affiliate search engine display ads to increase average order value and return on add spend for paid search efforts

Reported to Director of Strategy & Research. Responsible for research, planning and strategic insights. Client List: Dasani, SKYY Vodka, World Gym, Under Armour, Grand Marnier, Anchor Brewing➢ Performed in-depth analyses of industry, cultural, consumer emotional and consumer rational drivers, as well as demographics, in development of brand positioning.➢ Performed need-gap analysis and perceptual mapping to identify key strategic opportunities.➢ Conducted qualitative and quantitative research to win new business, support new initiatives, help guide creative efforts and identify market opportunities.➢ Aided in the development of brand platforms and other relevant strategic materials.➢ Developed and defined target consumers and population sizing. ➢ Performed spend/sales analysis to identify market trends and opportunities.

Worked with the Director of the One Stop Student Center, consulting on branding and marketing initiatives.➢ Assisted in creating the brand and brand strategy, as well as developing marketing initiatives.➢ Designed and proposed a cohesive, integrated marketing plan using electronic, print and new media opportunities that resonated across target audiences.➢ Assessed and researched the Center’s demographic to build strategies that closely align with the stakeholder’s needs.➢ Researched and developed new avenues for expanding visibility while ensuring all new and current marketing tools accurately reflected the Center’s vision and goals