Cullen Rogers Email & Phone Number

Knoxville, Tennessee, United States

• Planned/Managed over 3,000 campaigns and worked with over 50 Account Executives
• Managed multi-million-dollar budget annually in digital (Video, Programmatic, Display, Social, Political) campaigns
• Industries serviced: Pharma, CPG, Telecom, Financial, Auto, Insurance, Home Improvement, Tech, Energy, Transportation
• Partnered with executive leadership to create a proprietary monitoring system used by the DAM team to keep a high-level look at their campaigns. Assisted in developing a second view for the executives to manage their.
• Analyzed and developed processes to protect $20+MM of video inventory from over-delivery on digital campaigns
• Performs quarterly review of client reporting across the entire digital landscape and presents findings to senior leadership

Knoxville, Tennessee

• Planned/Managed over 3,000 campaigns and worked with over 50 Account Executives
• Managed multi-million-dollar budget annually in digital (Video, Programmatic, Display, Social, Political) campaigns
• Industries serviced: Pharma, CPG, Telecom, Financial, Auto, Insurance, Home Improvement, Tech, Energy, Transportation
• Partnered with executive leadership to create a proprietary monitoring system used by the DAM team to keep a high-level look at their campaigns. Assisted in developing a second view for the executives to manage their.
• Analyzed and developed processes to protect $20+MM of video inventory from over-delivery on digital campaigns
• Performs quarterly review of client reporting across the entire digital landscape and presents findings to senior leadership

Knoxville, Tennessee

• Presented custom solutions in response to Agency/Advertiser RFPs (Request for Proposal)
• Developed campaign proposals alongside marketing on detailed strategies, while assessing inventory/pricing to develop a comprehensive offering to achieve client’s objectives
• Coordinated with Ad Operations to promptly launch client assets
• Archived weekly campaign reporting metrics from internal and 3rd party systems to review findings: under-delivery, over-delivery, discrepancies, or missing creative
• Optimized digital campaigns based on Agency/Advertiser’s KPIs (Key Performance Indicators), while protecting revenue

Knoxville, Tennessee, United States

• Coordinated with Ad Operations to promptly launch client assets
• Archived weekly campaign reporting metrics from internal and 3rd party systems to review findings: under-delivery, over-delivery, discrepancies, or missing creative
• Optimized digital campaigns based on Agency/Advertiser’s KPIs (Key Performance Indicators), while protecting revenue
• Administered month-end billing for current contracts
• Constructed and presented discoveries to illustrate the campaign’s data driven post-marketing analysis for future buys

• Administered prime contracts and subcontracts
• Maintained company database containing company proprietary information which included: labor rates, commercial rates, and executed contract vehicles
• Performed profitability analysis on firm fixed price projects and provided profit improvement recommendations.

Knoxville, Tennessee Area

• Participated in events promoting the company in the community and with other companies
• Received in-depth inside and outside sales training
• Participated in budget planning and analysis

Knoxville, Tennessee Area