Cullen M. Email & Phone Number

Rebellious is a rowdy crew of rebel spirits who take a creative-first approach to advertising and branding.

I'm a multi-disciplined creative professional with over 15 years of experience helping brands. My freelancing intersects art & copy, creative & brand strategy, and front-end development. As a veteran copywriter with lots of experience creating art and digital assets, HTML, CSS, and a dash of JavaScript, I can hit the ground running on a variety of projects.

I conceptualized. I wrote. I conquered. Like, in a goal-driven, business-y way. Not a threatening way. - Wrote about a bazillion ads, articles, brochures, case studies, emails, landing pages, websites, and more.- Hit tight deadlines with even tighter copy.- Ideated, conjured up, conceptualized, brainstormed, and any other synonyms you prefer to use for solving problems.- Helped launch Asurion's first D2C product, Home+.- I even wrote the copy that's on Asurion's repair vans.

Greater Nashville Area, Tn

Aligned creative executions to business goals. Uncovered creative insights and solved problems. - Made sure our creative work was on strategy and damn good.- Pitched creative to clients, prospects, CEOs, bosses, and everyone in between.- Lead creative direction on projects big and small—including our first-ever conference, JumpCon. We sold out, btw.- Executed art, copy, and web development tasks including websites, emails, and digital ads.- Oversaw and maintained the JumpCrew brand identity and messaging across all channels. - Inspired creative and strategic thinking across different personality types, teams, and clients.- Managed a team of 10 at our largest.

Executed digital content like ads, social media, emails, blogs, landing pages, and websites. Won JumpCrew's Helping Hands award in 2018. - Managed over 40 clients’ social media content with a combined reach of over one million followers. - Executed art, copy, photography, video, motion graphics, and post production for dozens of ads and social posts weekly.- Designed and developed landing pages and emails to support clients' marketing efforts. - Implemented and managed paid Facebook campaigns for clients.- Translated business goals into creative actions.- Developed a new creative brief and brand strategy framework.- Streamlined our processes and added new procedures to tie clear strategy to our creative executions.- Mentored younger and less experienced creatives.

Developed creative concepts, wrote copy for ads and websites. Handled overflow front-end development and PPC tasks.- Wrote everything from video scripts and radio ads, to copy for print, PPC ads, and social media.- I used my front-end development skills in this position to help with the overflow on web projects. I even lead the development and implementation of a product finder for a large automotive repair chain.- Became certified in Google Adwords (Search and Shopping). I also became a Bing Ads Accredited Professional, and HubSpot Inbound Certified.

Owned and managed campaigns for Proctor & Gamble, Canadian Tire Financial Services, Sallie Mae, and others.- Managed client relationships and functioned as the primary contact.- Executed all data-related campaign tasks for my clients. This included data targeting & segmentation, campaign scheduling, content integration, and copy editing.- The lead Campaign Manager for Procter & Gamble/Crest.

I started my tenure at Acxiom as a traffic manager and member of their award-winning creative team. In charge of scoping and schedules, I managed creative traffic and resources for a large number of active projects at a time, and for a variety of data-driven email, web, print, and social media campaigns. I was also responsible for leading our campaign status meetings, and had daily communications with my clients, that included companies like:AirEvacGarnierGeneral MotorsHewlett PackardL'OrealLenoxMacy's

At Durik Advertising, I managed our agency's second largest client and their six subsidiaries. Coordinating up to 40 projects at any given time, I managed agency traffic flow and resources and delegated assignments to my team of designers, developers, and copywriters.Responsible for directing strategic and creative efforts from the start of a campaign to completion, and for measuring and communicating results to the managing partners, and our clients.I also helped with copywriting and development when agency resources were stretched thin.

After moving to Nashville, I stayed on at Discover Publications working remotely as a Marketing & Technology Consultant. In addition to managing the company's website and digital assets, I was in charge of planning and prototyping a new digital platform as a product to help supplement the more traditional direct mail pieces that we produced for our clients.

As the Marketing Director at Discover Publications, I was responsible for heading up all of our creative and marketing efforts across a variety of channels.I overhauled our website, branding, and digital content to reign in a cohesiveness of message, style, and overall tone-of-voice for the brand. I also put in place the ability to better capture and analyze performance metrics for our digital and non-digital marketing to help us better understand conversion points, demographic variance, conversion rates, etc. We used this information to provide a better user experience for our prospects and customers throughout our marketing pieces.My day-to-day often included content creation, email marketing, data-analysis, and attending trade shows and events.