I founded Adored Brands to transform businesses by creating growth-ready ecosystems that align every aspect of sales and marketing. My vision was to build a consultancy that doesn’t just advise but actively drives meaningful change, simplifying complexity so clients can scale with clarity and purpose. Leading Adored Brands, I’ve guided organisations to redefine customer loyalty, reduce inefficiencies, and position themselves as leaders in competitive markets. Through thought leadership, I continue to set industry standards, inspiring clients and peers alike with insights that reshape the future of growth strategy.

As Regional Manager for Extreme Reach, I led operations across Australia’s largest territories, crafting a growth-focused strategy that redefined our client engagement approach. I inspired and coached regional teams to deliver unparalleled client service, introducing practices that elevated brand reach, client loyalty, and revenue in significant ways. My leadership was transformative, uniting cross-functional teams and implementing innovative solutions that became benchmarks for client service excellence, making Extreme Reach the agency of choice for clients in a rapidly evolving market.

As the Creative Director and Content Strategist at Adelaide Film Works (formerly RedBikini), I led a dynamic team in crafting compelling video content for television and digital media. Our boutique production company specialised in creating impactful video assets, serving key client verticals in defence, government, and tourism.During my tenure, I demonstrated strong brand marketing expertise and strategic creative direction, managing a diverse array of projects that required balancing competing priorities within strict deadlines and budgets. My role encompassed various aspects of commercial creativity, marketing, and communications, ensuring our team consistently delivered exceptional results.Some of my notable achievements included:Strategic Direction and Implementation: Guided the team in developing and executing comprehensive marketing strategies that aligned with client goals and market trends.Content Creation and Management: Directed the creation of over 200 video pieces across various channels, including linear TV, social media, corporate and broadcast productions.Led the team in the groundbreaking 25Zero project, transmitting captivating video content from the summits of 25 equatorial glaciers to the COP21 Climate Conference.

Experienced Creative Group Head with a proven track record in driving successful advertising and marketing initiatives across diverse industries.Throughout my tenure as Creative Group Head at Hybrid Advertising and Marketing from March 2011 to November 2014, I led a talented team of copywriters, art directors, designers, and web developers to deliver compelling advertising, marketing, and strategic communication solutions.My role encompassed multifaceted responsibilities, including providing strategic creative direction for advertising and media campaigns, offering expert brand communication advice, and devising tailored plans to meet the unique needs of our clients and stakeholders across various sectors.I took pride in fostering strong relationships with clients, suppliers, and key stakeholders while spearheading simultaneous communication and advertising campaigns. These ranged from targeted local disruptions like events to intricate, integrated, multi-channel campaigns that yielded outstanding results.Notable achievements during my tenure include directing successful advertising and communication projects for a diverse range of clients such as Shiels and Grahams Jewellers, United Discount Chemists, Impact Tools, Northern Domestic Violence Service, City of Playford, Zero Waste SA, Fasta Pasta, Credit Union SA, Rivergum Homes, Stax, Ironfish Property Developers, JMB Beverages, Office of the National Rail Safety Regulator, Brackenwood Vineyard, Nova Systems, Asia Pacific Group, Drug and Alcohol Services SA, Department for Planning, Transport and Infrastructure, SA Health, and Aboriginal Health Council of South Australia.My passion for creative problem-solving, coupled with a keen eye for market trends and innovative approaches, enabled me to deliver exceptional results and add value to every project I undertook.

Entrepreneurial Owner/Director with a decade of successful leadership in the design and communications industry.Working with diverse clients across South Australia's cultural and community sectors. I managed day-to-day operations, implemented strategic plans, pitched for new business, and cultivated partnerships. I also excelled in talent acquisition, staff management, and financial oversight, fostering a collaborative and successful work environment.Scend actively collaborated with communities, facilitating workshops and seminars focused on youth outreach, mental health and suicide prevention, community identity programs, community radio and publishing, positive aging, and tenant advocacy.Our client list included Northern Sound System, Land Management Corporation, Vet Bioscience, Central Diesel, ANZ Corporate Banking, The City of Playford, The City of Charles Sturt, The City of Salisbury, Northern Domestic Violence Service, Anglicare, the Department for Families and Communities, the Department of Health, and UniSA.I consistently delivered integrated marketing and communication outcomes, exceeding client expectations and making a positive impact on the organisations and communities we served.

Experienced Graphic and Senior Web Designer with a focus on delivering specialized marketing-oriented graphic design services. During my tenure at Corporate Profile from 1999 to 2001, I played a pivotal role in driving creative, design, and production for websites and multimedia presentations. As part of my responsibilities, I also trained and mentored fellow designers in effective web design practices.Working with a diverse range of clients, including prestigious names like the Australian Submarine Corporation, ETSA Utilities, Australian Wine and Brandy, Lifeplan Financial Group, Transport SA, Hostworks Limited, Grain Australia, Global Commodity Index, Local Government Association, Department for Treasury and Finance, Department for Environment and Heritage, and UniSA, I crafted compelling corporate publications and identities that left a lasting impact.My passion for pushing the boundaries of design and staying up-to-date with industry trends allowed me to deliver innovative solutions that aligned perfectly with each client's vision and goals. I thrived in a dynamic and fast-paced environment, consistently meeting tight deadlines and exceeding expectations.

MOF Advertising is one of Adelaide’s leading local agencies. As Art Director I oversaw the efficient running of campaigns for various retail and corporate clients. I created advertising material for press, television and online. Clients included Boral Paving, Softwoods, JAG Kitchens and CB Richard Ellis.

At the time this was a dream job for me; designing for music and fashion magazines. During my time at Rip It Up, I was integral in the launch of Onion Magazine, which began as an insert publication within Rip It Up. I was also responsible for creating press advertising, and the layout of all publications. I also managed freelance design staff, ensuring that the magazines were completely ready for printing and delivery.