*P0 Platform Focus in 2024 – focusing to grow KOL ecosystem and reach break-even for livestream ● Provide affiliate solutions to match with growth strategies from cross-function teams to achieve GMV target● Plan budget, monitor and analyze performance metrics to optimize marketing efforts and budget allocation● Optimize “Shopee Style” program that matchmaking brands with different KOL levels to increase AOV, maximize revenue and brand awareness ● Be responsible for streamers growth missions, incentive schemes and new in-app features development with Product team to grow Mass KOL tier and their livestream frequencyKey Achievements: - Organize Shopee first 2 Marathon livestream with highest performance of $916k in Mar 2024- Increase Fashion market share by 12% in Dec-Jan.24 for high value item segment

BD Leader – managing teams from 7 to 20 staffs that partner with highest performance sellers● Conducted sellers’ surveys to derive findings and fostered business plans, initiated strategic seller categorization and offered diverse benefits to leverage Shopee and seller relationship● Consulted team member for seller management and business recommendations for Furniture and Bedding segments● Collaborated with other functional teams to drive seller program adoption rate of Home & Living categoryKey Achievements:- Achieved steady MoM revenue growth at 26% in package revenue (average $80k/month)- Led team to manage top seller contributors with average 15% seller commission rate

*P0 Platform Project in H1 2023 – focusing to increase delivery cost per order of all competitors● Drove regional key project planning and implementation, conducted market segmentation and customer behaviors to offer quarterly monthly rate card and customized service● Fostered cross-entity collaboration with Shopee Instant Delivery, resulting in a new Dual service with the most competitive pricing in Vietnam● Conducted monthly seller visits to identify potential opportunities and highlight potential risks and competitor threatsKey Achievements:- Established framework that enhancing acquisition conversion rate to 22% and 10x ADO uplift in 10 months

* BD Leader - managing Food & Fresh segments on nationwide scale with a team of 35 staffs● Being responsible for SME seller activeness and growth, built adaptive incubation strategies to provide sales and operation solutions to reach quarterly target● Transitioned seller activation from manual offline to streamlined online platform, thus centralized all seller information to synthesize understandings of market insights and seller profile● Analyzed target seller performance, communicated with cross-function teams for campaign design and tracked post campaign performance for optimizationKey Achievements: - Pioneered Long-tail segment to profitability of $0.2 per order with highest commission rate at 28%

● Led a team of 5 sales staff to convert over 6000 SMEs ● Navigated team to identify, categorize potential sellers and facilitate onboarding via telesales● Streamlined BD and Operations to ensure a consistently positive seller experience

● Collaborated with factory PIC to plan annual ordering strategy, aligning with business plan and headcounts to optimize warehouse stock● Engaged in operation negotiations with factory managers while fostering positive relationship

● Created branding materials reducing sales expense by 36% and boosting marketing rate by 88%● Monitored tracking reports for daily branding efficiency on marketing and sales

● Discovered potential leads and implemented suitable approach to convert over 200 partners to Uber.● Optimized gas stations strategy to recruit taxi drivers to leave Grab and choose Uber for side job