Cuong Bui Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

*P0 Platform Focus in 2024 – focusing to grow KOL ecosystem and reach break-even for livestream ● Provide affiliate solutions to match with growth strategies from cross-function teams to achieve GMV target● Plan budget, monitor and analyze performance metrics to optimize marketing efforts and budget allocation● Optimize “Shopee Style” program that matchmaking brands with different KOL levels to increase AOV, maximize revenue and brand awareness ● Be responsible for streamers growth missions, incentive schemes and new in-app features development with Product team to grow Mass KOL tier and their livestream frequencyKey Achievements: - Organize Shopee first 2 Marathon livestream with highest performance of $916k in Mar 2024- Increase Fashion market share by 12% in Dec-Jan.24 for high value item segment

Ho Chi Minh City, Vietnam

BD Leader – managing teams from 7 to 20 staffs that partner with highest performance sellers● Conducted sellers’ surveys to derive findings and fostered business plans, initiated strategic seller categorization and offered diverse benefits to leverage Shopee and seller relationship● Consulted team member for seller management and business recommendations for Furniture and Bedding segments● Collaborated with other functional teams to drive seller program adoption rate of Home & Living categoryKey Achievements:- Achieved steady MoM revenue growth at 26% in package revenue (average $80k/month)- Led team to manage top seller contributors with average 15% seller commission rate

Vietnam

*P0 Platform Project in H1 2023 – focusing to increase delivery cost per order of all competitors● Drove regional key project planning and implementation, conducted market segmentation and customer behaviors to offer quarterly monthly rate card and customized service● Fostered cross-entity collaboration with Shopee Instant Delivery, resulting in a new Dual service with the most competitive pricing in Vietnam● Conducted monthly seller visits to identify potential opportunities and highlight potential risks and competitor threatsKey Achievements:- Established framework that enhancing acquisition conversion rate to 22% and 10x ADO uplift in 10 months

Ho Chi Minh City, Vietnam

* BD Leader - managing Food & Fresh segments on nationwide scale with a team of 35 staffs● Being responsible for SME seller activeness and growth, built adaptive incubation strategies to provide sales and operation solutions to reach quarterly target● Transitioned seller activation from manual offline to streamlined online platform, thus centralized all seller information to synthesize understandings of market insights and seller profile● Analyzed target seller performance, communicated with cross-function teams for campaign design and tracked post campaign performance for optimizationKey Achievements: - Pioneered Long-tail segment to profitability of $0.2 per order with highest commission rate at 28%

● Led a team of 5 sales staff to convert over 6000 SMEs ● Navigated team to identify, categorize potential sellers and facilitate onboarding via telesales● Streamlined BD and Operations to ensure a consistently positive seller experience

Vietnam

● Collaborated with factory PIC to plan annual ordering strategy, aligning with business plan and headcounts to optimize warehouse stock● Engaged in operation negotiations with factory managers while fostering positive relationship

Hanoi, Vietnam

● Created branding materials reducing sales expense by 36% and boosting marketing rate by 88%● Monitored tracking reports for daily branding efficiency on marketing and sales

Hanoi, Vietnam

● Discovered potential leads and implemented suitable approach to convert over 200 partners to Uber.● Optimized gas stations strategy to recruit taxi drivers to leave Grab and choose Uber for side job

Executive Mba, Business Administration And Management, General

Bachelor'S Degree, International Business

Bachelor'S Degree, English And International Economics