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Hanoi, Vietnam

Hanseo Fruit is a startup company providing innovative gift solutions catering to Korean customers and Vietnamese individuals who appreciate Korean culture.- Define the vision and establish strategic goals for company growth from the startup phase.- Manage daily operations, including strategic planning, operational execution, advertising campaigns, and customer relationship management.- Engage in product development, encompassing market research, product development, marketing, and sales, ensuring that products align with market demands and customer preferences.- Recruit, train, and retain a high-caliber team, fostering professional development and driving employee engagement and contribution.(*) Achievements: Successfully transitioned from a small personal startup to a high-potential company with consistent revenue, establishing a trusted brand with a customer retention rate exceeding 70%.

Ho Chi Minh City, Ho Chi Minh City, Vietnam

- Conduct market research and analysis, evaluating both online and offline channels, including customer insights, competitive pricing, and product benchmarking.- Collaborate with cross-functional teams to strategize and execute brand development plans, managing budgets and brand identity across platforms such as Instagram, Facebook, Zalo, and the company website.- Implement digital marketing campaigns (including Facebook Ads, SEO, SEM) in line with the company's marketing strategy.- Ideate and coordinate with the Media and Social teams to produce multimedia content: videos, images, and offline communication materials.- Collect, aggregate, and report on the performance metrics of digital channels and sales channels on a weekly, monthly, and quarterly basis.- Develop pricing strategies for individual products, brand positioning, and go-to-market strategies for new product launches.- Establish and oversee marketing processes to ensure work quality and timely delivery.- Identify and engage with potential partners for co-branding opportunities, aiming to generate leads, increase traffic, and drive revenue.- Directly negotiate with and maintain relationships with corporate clients.(*) Achievements: - Achieved a 368% increase in revenue and a 107% increase in the number of transaction customers within one year.- Established a weekly content posting process, resulting in a 5% monthly growth in new customer acquisition.- Successfully built and structured the Marketing team, including roles such as Designers, Video Editors, Content Creators, SEO specialists, and Photographers.

Hanoi, Hanoi, Vietnam

- Work directly with businesses and shop owners operating on e-commerce platforms such as Shopee, Lazada, Tiki, etc.- Manage projects in collaboration with the Marketing and Design teams to achieve optimal efficiency and revenue for businesses.