Arrow Advising empowers brands to be more authentic, maximizing profitability while maintaining relevancy. (We teach you how to make more $ by being the most YOU you can be!) Aim for authenticity.™ www.arrowadvising.com

Pioneered innovative branding strategies for the local branch, leading to a remarkable 40% surge in market share and elevating the office to the third highest-grossing in the state.Expertly managed and curated brand communications across various social media platforms, fueling an impressive 65% boost in engagement and online presence.Championed the creation of captivating marketing campaigns and materials, resulting in a substantial 25% increase in leads and a remarkable 40% rise in brand recognition.Devised and flawlessly implemented a robust strategy for client communications, yielding a significant 30% uptick in repeat business and customer loyalty.Meticulously planned and executed events, cultivating unwavering brand loyalty and bolstering our market position.Developed and maintained strong relationships with key stakeholders, fostering successful collaborations with community partners, contributing to overall success.

Orchestrated visionary leadership in the development and management of the brand voice and identity, culminating in an extraordinary growth rate of 200% achieved within a mere two-year span. Spearheaded and executed the successful launch of an impressive portfolio of seven ad-supported video-on-demand, cable, and over-the-top streaming channels.Advised on acquisitions and partnerships that created international reach in 3 additionalcountries.Managed team of 4 branding specialists, graphic designers and content creators to deliversuccessful campaigns.Represented company at all industry events resulting in a 60% increase in brand awareness.

Award winning casting for clients that included: ADP, Black & Decker, 7-Up, Lays, Axe, Famous Footwear, Sea World, LEGO, Proctor & Gamble, and Western Union.

Established procedures that led to a 70% increase in alumni engagement • Trained and monitored creation of the National Alumni Board, serving 80,000+ alumni• Designed methods to track and promote alumni, resulting in international recognition of the institution• Managed implementation and maintenance of CRMs• Collaborated with neighboring institutions and community organizations to produce shared programming• Developed peer to peer career resource program, increasing alumni employment by 40% in one year• Provided cost cutting measures saving in excess of $42,000 for the departmentAuthored alumni relocation guide

Successfully established and expanded the institution's presence in Southern California Carried out recruitment efforts, resulting in the region becoming the second largest source of studentsDeveloped and delivered presentations for groups of up to 200

Prepared and analyzed nightly financial reports.Executed guest check-in and out procedures.Trained new employees.Was responsible for the management of VIP/High Profile reservations and guests.Acted as Night Manager during their absence.Provided all concierge services.Booked reservations.Coordinated with various departments to fulfill guest requests.

Was instrumental in the successful setup and launch of the W brand in Chicago, IL.Tested and implemented the new W training program and software.Trained new employees on the MICROS-Fidelio system.Prepared and analyzed nightly financial reports.Coordinated with various departments to exceed guest expectations.Executed guest check-in and out procedures.

First intern of The Chicago Film Office under the leadership of Charlie Geokaris. Procured all film, parking, and building permits for motion pictures in the Chicago area including: Baby's Day Out, Richie Rich, I Love Trouble, Natural Born Killers, The Fugitive and Dennis the Menace.

• Created the position for the Office of Admissions• Recruited, supervised and trained a rotating staff of 20 volunteers• Designed activities, lead tours, and secured accommodations for prospective students and their families• Built relationships with vendors and The City of Chicago Office of Tourism